Omnichannel Retail Commerce Platform Market Report 2026

The omnichannel retail commerce platform market size has grown rapidly in recent years. It will grow from $7.48 billion in 2025 to $8.54 billion in 2026 at a compound annual growth rate (CAGR) of 14.2%. The growth in the historic period can be attributed to rise of multi-channel retail strategies, growth of e-commerce platforms, increasing consumer demand for consistent shopping experiences, expansion of digital payment systems, adoption of cloud-based retail software.

The omnichannel retail commerce platform market size is expected to see rapid growth in the next few years. It will grow to $14.57 billion in 2030 at a compound annual growth rate (CAGR) of 14.3%. The growth in the forecast period can be attributed to increasing demand for personalized omnichannel experiences, rapid growth of mobile and social commerce, rising investments in retail automation, increasing need for real-time data visibility, scalability requirements for global retail operations. Major trends in the forecast period include unified commerce platform adoption, real-time inventory synchronization across channels, expansion of buy online pick up in store (BOPIS) capabilities, growth of headless and API-first commerce architectures, increasing focus on seamless customer journey orchestration.

The increasing sales in e-commerce are anticipated to drive the expansion of the omnichannel retail commerce platform market in the foreseeable future. E-commerce, or electronic commerce, involves the buying and selling of goods and services over the internet or other electronic networks, encompassing various transactions such as online retail sales and auctions. It is favored by consumers for its convenience, accessibility, wide product selection, time-saving nature, and efficiency. Omnichannel retail commerce platforms leverage e-commerce to create a seamless and integrated shopping experience for customers across different channels, providing retailers with the necessary infrastructure and capabilities to engage with customers, boost sales, and deliver efficiently. For example, as reported by the United States Census Bureau, total e-commerce sales reached $1.11 trillion in 2023, marking a 7.6% increase from 2022. Consequently, the rising e-commerce sales are fueling the growth of the omnichannel retail commerce platform market.

Major players in the omnichannel retail commerce platform market are emphasizing the development of advanced retail solutions, including omnichannel beauty retail platforms, to improve customer engagement, strengthen brand presence, and enhance competitiveness across both physical and digital channels. Omnichannel beauty retail platforms are comprehensive digital ecosystems that integrate online and offline touchpoints, allowing consumers to seamlessly explore, engage with, and purchase beauty products through a unified and personalized shopping journey. For example, in April 2023, Reliance Retail, an India-based retail company, introduced an omnichannel beauty retail platform named Tira. The platform offers a carefully curated mix of global and domestic beauty brands, positioning it as a one-stop destination for beauty products. Furthermore, the online platform is designed for ease of use, featuring a clean and intuitive interface that highlights shoppable videos, blogs, tutorials, trend-focused tips, personalized recommendations, and a virtual try-on feature for color cosmetics.

In March 2023, Criteo S.A., a France-based advertising company, acquired Brandcrush to bolster its presence in the omnichannel retail media landscape and accelerate offline retail media solutions. Brandcrush, an Australia-based omnichannel retail media technology company, offers a platform for buying and selling omnichannel retail media, including offline media channels.

Major companies operating in the omnichannel retail commerce platform market are SAP SE, Oracle Corporation, Salesforce Inc, Microsoft Corporation, International Business Machines Corporation IBM, Shopify Inc, BigCommerce Holdings Inc, Wix.com Ltd, Lightspeed Commerce Inc, NCR Voyix Corporation, Diebold Nixdorf Incorporated, Toshiba Corporation, Adobe Inc, VTEX, Commercetools GmbH, Elastic Path Software Inc, Mirakl SAS, Kibo Commerce, Manhattan Associates Inc, Epicor Software Corporation, Zoho Corporation, Squarespace Inc, GoDaddy Inc, Aptos LLC, NewStore Inc, Spryker Systems GmbH, Tulip Retail Inc.

North America was the largest region in the omnichannel retail commerce platform market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the omnichannel retail commerce platform market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the omnichannel retail commerce platform market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The omnichannel retail commerce platform market includes revenues earned by entities by providing services such as inventory management, order management, return and exchange management, and customer relationship management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.