Digital Signage Software Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The digital signage software market size has grown rapidly in recent years. It will grow from $11.43 billion in 2024 to $12.96 billion in 2025 at a compound annual growth rate (CAGR) of 13.4%. The growth in the historic period can be attributed to increasing adoption of interactive displays, demand for real-time content updates, rising popularity of digital menu boards in restaurants, growth of IoT and integration with digital signage, growth of outdoor digital signage installations.

The digital signage software market size is expected to see rapid growth in the next few years. It will grow to $21.44 billion in 2029 at a compound annual growth rate (CAGR) of 13.4%. The growth in the forecast period can be attributed to surge in demand for cloud-based digital signage solutions, expansion of digital signage in healthcare facilities, demand for energy-efficient digital signage solutions, rise in demand for touchless interactive displays, growth of digital signage in museums and galleries. Major trends in the forecast period include cloud-based solutions, increasing integration of artificial intelligence (ai) technologies, IoT connectivity, mobile integration, and data analytics.

The growing adoption of digital out-of-home (DOOH) advertising is expected to drive the expansion of the digital signage software market. Digital out-of-home (DOOH) advertising involves using digital displays to deliver advertising content to consumers in public spaces, leveraging dynamic content delivery and targeted advertising to attract advertisers aiming to influence consumers outside their homes. Digital signage software plays a crucial role in DOOH advertising by enabling the delivery of dynamic content, creating interactive experiences, generating revenue, and providing analytics for effective campaign management and return on investment measurement. For example, in August 2024, Kochava Inc., a US-based technology company, reported that US advertisers are projected to allocate $3.1 billion to DOOH advertising in 2024, representing a 28% growth compared to the previous year. Thus, the rising adoption of DOOH advertising is propelling the growth of the digital signage software market.

Prominent entities within the digital signage software market are directing their efforts towards pioneering advancements, exemplified by Touch Source Express - an all-encompassing digital signage software solution designed to meet customer needs and sustain a competitive advantage in an evolving industry landscape. This solution encompasses a comprehensive platform offering diverse features and functionalities essential for managing and presenting digital content on screens or displays. Notably, in June 2022, TouchSource, LLC, a US-based developer of digital displays and signage, introduced TouchSource Express. This innovative software furnishes property managers and building owners with a holistic package, delivering a user-friendly and content-rich digital directory experience. It enables property managers to effortlessly update listings, building announcements, and leasing opportunities online. Moreover, it incorporates digital directory application software, digital design services, unlimited remote support, and streamlined deployment and maintenance processes.

In July 2022, AUO Display Plus Corporation, a prominent provider of industrial and commercial displays based in Taiwan, completed the acquisition of Rise Vision Inc. for $29 million. This strategic acquisition is intended to expand AUO Display Plus Corporation's offerings, venture into new markets, and enhance the value proposition for its customers within the digital signage sector. Rise Vision Inc., headquartered in the US, specializes in developing digital signage software customized for the maintenance and scheduling of graphic content.

Major companies operating in the digital signage software market are Sony Corporation, LG Corporation, Panasonic Corporation, Samsung Electronics Co. Ltd., Cisco Systems Inc., ViewSonic Corporation, Daktronics Inc., NEC Display Solutions, Planar Systems Inc., BrightSign LLC, Scala Inc., Enplug Inc., Mvix LLC, Visix Inc., Omnivex Corporation, Intuiface S.A., Signagelive Ltd., NoviSign Digital Signage Ltd., Broadsign International LLC, Navori Labs SA, ONELAN Ltd., UCView Inc., Revel Digital LLC, Rise Vision Inc., MediaSignage Inc.

North America was the largest region in the digital signage software market in 2024. The regions covered in the digital signage software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital signage software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital signage software market consists of revenues earned by entities by providing services such as content creation services, content management, hardware integration, content strategy consulting, cloud-based services, remote management, hardware integration, deployment services, and technical support services. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital signage software market also includes of sales of content management systems, digital signage operating systems, animation tools, and connectivity devices. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Digital signage software encompasses platforms specifically crafted for the management and control of content displayed on digital screens such as monitors, televisions, or projectors. This software empowers users to remotely create, schedule, and update multimedia content across multiple screens from a centralized location, encompassing images, videos, text, and animations.

The primary categories of digital signage software include edge server software, content management systems, and others. Edge server software is tailored for operation on edge servers, strategically positioned closer to end-users or data sources, typically at the network's edge. It encompasses various services such as installation, maintenance and support, and others, catering to diverse applications such as healthcare, retail, corporate, hospitality, entertainment, transportation, banking, and more.

The digital signage software market research report is one of a series of new reports that provides digital signage software market statistics, including digital signage software industry global market size, regional shares, competitors with a digital signage software market share, detailed digital signage software market segments, market trends and opportunities, and any further data you may need to thrive in the digital signage software industry. This digital signage software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.