Crowdsourced Testing Global Market Report 2024

The crowdsourced testing market size has grown rapidly in recent years. It will grow from $2.16 billion in 2023 to $2.38 billion in 2024 at a compound annual growth rate (CAGR) of 10.2%. The growth observed in the historic period can be attributed to several factors. These include the imperative for adopting a cost-effective software development process, an increasing need to address in-house skill gaps, the necessity for scaling up the quality assurance of software, the demand for faster software development cycles, and the requirement for flexibility in testing procedures.

The crowdsourced testing market size is expected to see strong growth in the next few years. It will grow to $3.46 billion in 2028 at a compound annual growth rate (CAGR) of 9.8%. The anticipated growth in the forecast period can be attributed to several key factors, including the increasing penetration of the internet, the growth of the Internet of Things (IoT), a rising number of applications and operating systems, the proliferation of digital devices, and an increasing demand for digital transformation initiatives. Major trends expected during this period encompass the innovation of end-user testing solutions, continuous product innovation, technological advancements, the adoption of advanced technologies such as cloud computing, and the expansion of business operations.

The upward trend in internet penetration is poised to drive the expansion of the crowdsourced testing market in the foreseeable future. With the surge in remote work, online shopping, e-commerce platforms, and online learning, there's an evident surge in demand for reliable internet connectivity. Crowdsourced testing emerges as a solution offering valuable insights into real-world internet performance scenarios, including peak usage times, diverse geographical locations, and various network providers. This approach involves tapping into a diverse pool of testers from around the globe to evaluate software under authentic conditions, including network performance testing. For instance, a report by the International Telecommunication Union published in November 2022 revealed that approximately 5.3 billion individuals, constituting 66% of the global population, were estimated to be internet users in 2022. This marked a growth rate of 6.1% compared to the previous year, underscoring the escalating internet penetration worldwide. Consequently, the escalating internet penetration serves as a catalyst for the growth trajectory of the crowdsourced testing market.

Key players in the crowdsourced testing arena are actively advancing technologies such as crowdsourcing platforms to further bolster their market presence. These platforms serve as digital hubs where individuals or organizations can engage with a global community of problem solvers to tackle various challenges, tasks, or projects. For instance, in December 2023, Tech Mahindra, a prominent India-based information technology services and consulting company, launched Populii. This innovative platform facilitates the connection between gig workers and leading organizations, enabling collaboration on micro-jobs. Populii not only offers gig workers flexible work options but also provides businesses with reliable data from skilled professionals. The platform presents a plethora of opportunities for gig workers to engage in data management, microtasks, and user research with industry-leading companies. Aligned with Tech Mahindra's NXT.NOW philosophy, which prioritizes the 'Human Centric Experience,' Populii underscores the company's commitment to leveraging emerging technologies to drive digital transformation and meet evolving customer needs.

In May 2021, Nomura Research Institute Australia, an economic research and consulting firm based in Australia, acquired 100% of the shares of Planit Test Management Solutions Pty Ltd for an undisclosed sum. This acquisition marks a strategic initiative by NRI Australia to augment its capabilities, stimulate growth, fortify market position, and offer enhanced software quality assurance and testing services within the realm of digital transformation. Planit Test Management Solutions, headquartered in Australia, specializes in crowdsourced testing services.

Major companies operating in the crowdsourced testing market are Infosys Limited, EPAM Systems Inc., MSG Systems AG, Flatworld Solutions Pvt. Ltd, Computer Task Group Inc. (CTG), Qualitest Inc., Cigniti Technologies Ltd., Bugcrowd Inc., test IO Inc., Testbirds GmbH, Synack, Testlio Inc., ImpactQA, Global App Testing, Rainforest QA Inc., Digivante Ltd, Qualitrix Technologies Pvt. Ltd., Ubertesters Inc., MyCrowd, Crowd4Test, TestUnity, Test Yantra Software Solutions, QA Mentor Inc., Cobalt Labs Inc., Applause App Quality Inc., Crowdsprint Pty Ltd.

North America was the largest region in the crowdsourced testing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the crowdsourced testing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the crowdsourced testing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Crowdsourced testing is a software testing methodology that involves harnessing the collective expertise of a diverse and geographically distributed group of external testers, often referred to as a 'crowd,' to conduct testing activities on a software application. Crowdsourced testing platforms facilitate collaboration between organizations and the global testing community, enabling a more comprehensive and efficient approach to software testing.

The primary components of crowdsourced testing are platforms and services. A platform refers to the hardware or software infrastructure used to host applications or services, providing the necessary foundation for their execution and success. These platforms can be deployed both in the cloud and on-premises. Various types of testing activities can be carried out on these platforms, including exploratory testing, graphical user interface (GUI) testing, usability testing, functional testing, performance testing, and others. Crowdsourced testing can be applied to diverse application types such as mobile applications, web applications, and native desktop applications. It finds applications across different industries, including banking, financial services, and insurance (BFSI), IT and telecom, retail, healthcare and life sciences, media and entertainment, among others.

The crowdsourced testing market research report is one of a series of new reports that provides crowdsourced testing market statistics, including crowdsourced testing industry global market size, regional shares, competitors with a crowdsourced testing market share, detailed crowdsourced testing market segments, market trends and opportunities, and any further data you may need to thrive in the crowdsourced testing industry. This crowdsourced testing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The crowdsourced testing market includes revenues earned by entities by regression testing, payments testing, test automation management and cross browser testing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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