A complete overview of the automotive sector sector across the APAC region. The report includes market insight and sector and brand analysis.
Automotive companies have a total of 104 active deals with soccer properties across the APAC region which clearly makes this the sport most numerically involved in sport sponsorship, beating rugby league by 78 deals. Rugby league ranks second with 26 deals. Automotive brands have managed to secure deals with various National Rugby League (NRL) teams and with competitions mostly based in Australia. Deals with sports teams dominate the market, both in terms of volume and value.
The deal Kia has with the Australian Open is worth $15 million annually which is $1 million higher than Toyota’s second highest deal with the Australian rules football (AFL) the fully professional competition of Australian rules football. MRF Tyres have one of the longest contract length agreements of any automotive company. The brand has in place an eight-year agreement with the Indian cricket star Virat Kohli worth $17.05 million. Cricket deals, including the Chennai Super Kings, Women's Premier League and Australian Cricket occupy some of the biggest annual agreements across all the sector deals. The Chennai Super Kings partnership with TVS Eurogrip is one of the largest of these deals, worth an estimated $4.48 million across three years.
The deal Kia has with the Australian Open is worth $15 million annually which is $1 million higher than Toyota’s second highest deal with the Australian rules football (AFL) the fully professional competition of Australian rules football. MRF Tyres have one of the longest contract length agreements of any automotive company. The brand has in place an eight-year agreement with the Indian cricket star Virat Kohli worth $17.05 million. Cricket deals, including the Chennai Super Kings, Women's Premier League and Australian Cricket occupy some of the biggest annual agreements across all the sector deals. The Chennai Super Kings partnership with TVS Eurogrip is one of the largest of these deals, worth an estimated $4.48 million across three years.
A detailed overview of the automotive sector across the APAC region. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
Automotive companies have a total of 104 active deals with soccer properties across the APAC region which clearly makes this the sport most numerically involved in sport sponsorship, beating rugby league by 78 deals. Rugby league ranks second with 26 deals. Automotive brands have managed to secure deals with various National Rugby League (NRL) teams and with competitions mostly based in Australia. Deals with sports teams dominate the market, both in terms of volume and value.
The deal Kia has with the Australian Open is worth $15 million annually which is $1 million higher than Toyota’s second highest deal with the Australian rules football (AFL) the fully professional competition of Australian rules football. MRF Tyres have one of the longest contract length agreements of any automotive company. The brand has in place an eight-year agreement with the Indian cricket star Virat Kohli worth $17.05 million. Cricket deals, including the Chennai Super Kings, Women's Premier League and Australian Cricket occupy some of the biggest annual agreements across all the sector deals. The Chennai Super Kings partnership with TVS Eurogrip is one of the largest of these deals, worth an estimated $4.48 million across three years.
The deal Kia has with the Australian Open is worth $15 million annually which is $1 million higher than Toyota’s second highest deal with the Australian rules football (AFL) the fully professional competition of Australian rules football. MRF Tyres have one of the longest contract length agreements of any automotive company. The brand has in place an eight-year agreement with the Indian cricket star Virat Kohli worth $17.05 million. Cricket deals, including the Chennai Super Kings, Women's Premier League and Australian Cricket occupy some of the biggest annual agreements across all the sector deals. The Chennai Super Kings partnership with TVS Eurogrip is one of the largest of these deals, worth an estimated $4.48 million across three years.
A detailed overview of the automotive sector across the APAC region. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
Scope
- The report looks to offer a detailed insight into the automotive sector across the APAC region. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.
Reasons to Buy
- For those wanting an in-depth analysis of how the automotive sector across the APAC region performed in the sports sponsorship industry, in the sense of both business and popularity.
Table of Contents
- Executive Summary
- Introduction
- Market Insights
- Sponsorship Automotive Sponsorship Market Trends
- Sector Analysis
- Sector Summary
- Top Sports by Value and Volume
- Product Category Breakdown
- Key Product Sponsorship Markets Across The APAC region
- Biggest Deals Automotive Sector
- Top 10 Expiring Deals in 2023
- Case Study
- Virat Kohli and MRF Tyres
- Brand Analysis
- Brand Summary
- Breakdown of spend in the APAC region by brands’ home regions
- Most Active Brands
- Biggest Spenders
- Key Brands
- Appendix
- Sources
- Leading companies charts
- market trends charts
- APAC region data charts
- deal volume by sport chart
- Sports annual value chart
- biggest deals in the sector chart
- subsectors deal volume chart
- top 5 spending subsectors chart
- product category breakdown charts
- biggest spend per brand chart
- Most active brands by number of deals chart
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nissan
- Kia
- TVS Eurogrip
- Toyota
- Isuzu UTE
- MRF Tyres
- Hyundai
- Ford
