Meat Snacks Market Report and Forecast 2024-2032

According to this report, the global meat snacks market size reached a value of USD 11.24 billion in 2023. Aided by the growing consumer demand for convenient and protein-rich snack options, the market is projected to further grow at a CAGR of 8.30% between 2024 and 2032 to reach a value of USD 22.94 billion by 2032.

The surge in the meat snacks market growth is primarily driven by the increasing consumer focus on protein-rich diets and the rising popularity of on-the-go eating habits. With more individuals leading busier lifestyles and becoming more health-conscious, the demand for nutritious snacks that are both convenient and portable has seen significant growth.

Additionally, the diversification of flavours and product types within the meat snacks category has broadened its appeal across various consumer demographics. As per the meat snacks market analysis, innovations in flavour profiles, including spicy, savoury, and sweet varieties, cater to a wide range of palates and have helped attract a broader customer base.

As consumers become more health-conscious, there is a noticeable trend towards meat snacks that are low in carbohydrates, free from artificial additives, and high in protein. This health trend is prompting manufacturers to develop cleaner labels and products that support a healthy lifestyle. There is a growing trend towards the ethical sourcing of meat and the use of sustainable production methods. As per the meat snacks market outlook, consumers are increasingly aware of the environmental impact of their consumption habits and are favouring brands that demonstrate a commitment to animal welfare and sustainable practices.

The market is witnessing innovations in packaging that extend the shelf life of meat snacks while maintaining their quality and freshness. Vacuum-sealed and resealable packages are becoming more prevalent, enhancing the convenience and portability of meat snacks.

Recognising the shift towards plant-based diets in the meat snacks market, some manufacturers are developing hybrid meat snacks that combine meat with plant-based proteins. These products aim to provide the benefits of high protein content while reducing meat consumption, appealing to flexitarians and environmentally conscious consumers.

The meat snacks market has seen several strategic expansions and product launches aimed at capturing a larger share of the snack food sector. For instance, key players have introduced gourmet and artisanal meat snack varieties that cater to a more upscale market segment which can aid the meat snacks market expansion. Additionally, partnerships with sports and fitness communities have helped brands align themselves with health and lifestyle trends, boosting their visibility and consumer engagement.

As the popularity of meat snacks grows globally, manufacturers are exploring opportunities in new and emerging markets. Particularly, regions like Asia Pacific and Latin America are seeing increased demand due to rising disposable incomes and the westernisation of dietary habits.

North America currently holds a significant meat snacks market share, attributed to the high popularity of meat snacks and the presence of key market players. However, the Asia Pacific region is expected to exhibit significant growth during the forecast period, driven by changing dietary preferences and increased consumer spending on snack foods.

Looking ahead, the market is poised for significant growth, driven by ongoing trends in health and wellness, flavour innovation, and international expansion. As consumers continue to seek convenient, nutritious, and tasty snacking options, the market is expected to evolve with new product offerings and strategic initiatives aimed at meeting the diverse needs and preferences of global consumers.

Market Segmentation

The market can be divided based on source, product, distribution channel, and region.

Market Breakup by Source

• Poultry
• Beef
• Pork
• Others

Market Breakup by Product

• Sausages
• Sticks
• Jerky
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global meat snacks market. Some of the major players explored in the report are as follows:

• ConAgra Brands Inc.
• Link Snacks, Inc
• Hormel Foods Corporation
• New World Foods (Europe) Limited
• Bridgford Foods Corporation
• Sweetwood Smoke & Co
• Oberto Snacks Inc.
• Country Archer Provisions & WorldPantry.com LLC
• Meatsnacks Group
• Golden Valley Natural, LLC
• Others