The number of live births in Saudi Arabia declined by 11.9% during 2017-23, reaching 517,056 in 2023. This resulted in a baby population of 1.6 million in 2023. The GDP of Saudi Arabia declined by 0.6% in 2023, due to tighter economic conditions, while consumer price inflation stood at 2.3%. Overall sales in value terms grew in recent years with the sector registering a CAGR of 3.8% during 2017-23. Likewise, in volume terms, sales increased marginally in 2023 at a CAGR of 1% during 2017-23. Baby milks remained the largest category in value terms with over 70% share of the baby food sector, followed by baby cereals & dry meals. Nestlé, Abbott Laboratories, and Danone were the top three companies in 2023. Drugstores & pharmacies remained the leading distribution channel, accounting for over 50% of overall value sales in 2023. The publisher estimates that the market for baby food in the country is expected to increase in value terms during 2023-29, registering a CAGR of 1.8%.
Key Highlights
Key Highlights
- Value sales of baby milks grew from SAR2.1 billion ($550.8 million) in 2017 to SAR2.5 billion ($678.7 million) in 2023, registering a CAGR of 3.5% during this period.
- Baby cereals & dry meals volumes increased marginally from 8.27 million kg in 2017 to 8.37 million kg in 2023, at a CAGR of 0.2%.
- Value sales of the baby wet meals & others category rose from SAR93.4 million ($24.9 million) in 2017 to SAR127.7 million ($34.1 million) in 2023, at a CAGR of 5.4%.
- During 2017-23, PCC of baby finger food increased by 23.5%.
- During 2017-23, PCC of baby drinks increased by 11.5%.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in Saudi Arabia, as part of the publisher's global coverage of the sector. It includes an analysis of the following :- Market environment: The report provides a comparative analysis of the value and volume shares of Saudi Arabia against the Middle East and Africa (MEA) and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in Saudi Arabia are compared at regional and global levels.
- Background: Provides an overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the Saudi Arabian baby food sector.
- Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of five categories: baby milks, baby cereals & dry meals, baby wet meals & others, baby finger food, and baby drinks. These categories are analyzed by value, volume, and CAGR for the 2017-29 period. The analysis also includes the PCC of and PCE on baby food in Saudi Arabia, by category. The report provides an analysis of leading manufacturers and brands in the Saudi Arabian baby food sector in 2023 and their market shares in each category.
- Production and trade: The report provides an analysis of imports and exports in the Saudi Arabian baby food sector.
- Distribution channel: Provides analysis on the leading distribution channels at both sector and category level in 2023.
- Economic background: The report also provides an outlook on macroeconomic indicators in Saudi Arabia, with a detailed summary of the economy and labor market.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Executive Summary
- Market Environment
- Value and Volume Growth Analysis by Region
- Growth Analysis of Saudi Arabia Compared with Other Leading Countries in MEA
- PCC and PCE in Saudi Arabia Compared with Global and MEA Markets
- Background
- Births
- The Consumer
- Sociodemographic Trends
- Working Women
- Parental Leave - Legislation
- Breastfeeding Trends
- Regulations
- Overview
- Saudi Arabia Baby Food Sector Snapshot
- Market Size Analysis
- Manufacturer Shares
- Category Analysis
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Others
- Baby Finger Food
- Baby Drinks
- Production and Trade
- Imports
- Exports
- Production
- Distribution
- Channel Share Analysis
- Baby Food Retailing
- Economic Background
- GDP Growth and Inflation
- Prospects and Forecasts
- Future Trends
- Appendix
- Birth & population trends, 2009-29
- Deliveries in MOH and private hospitals, 2016
- Live births by place of delivery, 2016-18
- Births by age of mother, %, 2019-22
- Number of women of childbearing age by age group, 2019-22
- Women in the workforce, 2013-16 and 2018
- Distribution of employed women by age groups, 2019-23
- Breastfeeding patterns by sociodemographic characteristics, 2002-03
- Breastfeeding rates by type and age of the baby, 2008-09
- Breastfeeding feeding patterns for their infants for the first six months
- Breastfeeding rates by age of baby & sociodemographic characteristics of mother, 2008-09
- Breastfeeding rates up to six months, by region, 2016
- Consumption of the food groups, 2019
- Prevalence of complementary feeding time, 2019
- Average duration of breastfeeding, 1987, 1993, 2004, 2007, 2009, and 2011
- Introduction of solid food by age of baby, 2002-03
- Leading categories (value and volume), 2023
- Baby food: manufacturer shares, value, %, 2017-23
- Baby food: manufacturer shares, volume, %, 2017-23
- Baby food: manufacturer shares by category, %, 2023
- Baby milks: SKUs by pack type, 2023
- Baby milks: SKUs by pack size, 2023
- Baby milks: brand price positioning analysis, 2023
- Baby milks: manufacturer shares, value & volume, %, 2017-23
- Baby milks: manufacturer & brand shares, value %, 2017-23
- Baby milks: manufacturer & brand shares, volume %, 2017-23
- Baby cereals & dry meals: SKUs by pack type, 2023
- Baby cereals & dry meals: SKUs by pack size, 2023
- Baby cereals & dry meals: brand price positioning analysis, 2023
- Baby cereals & dry meals: manufacturer shares, value & volume, %, 2017-23
- Baby cereals & dry meals: manufacturer & brand shares, value %, 2017-23
- Baby cereals & dry meals: manufacturer & brand shares, volume %, 2017-23
- Baby wet meals & others: SKUs by pack type, 2023
- Baby wet meals & others: SKUs by pack size, 2023
- Baby wet meals & others: brand price positioning analysis, 2023
- Baby wet meals & others: manufacturer shares, value & volume, %, 2017-23
- Baby wet meals & others: manufacturer & brand shares, value %, 2017-23
- Baby wet meals & others: manufacturer & brand shares, volume %, 2017-23
- Baby finger food: SKUs by pack type, 2023
- Baby finger food: SKUs by pack size, 2023
- Baby finger food: brand price positioning analysis, 2023
- Baby finger food: manufacturer shares, value & volume, %, 2017-23
- Baby finger food: manufacturer & brand shares, value %, 2017-23
- Baby finger food: manufacturer & brand shares, volume %, 2017-23
- Baby drinks: SKUs by pack type, 2023
- Baby drinks: SKUs by pack size, 2023
- Baby drinks: brand price positioning analysis, 2023
- Baby drinks: manufacturer shares, value & volume, %, 2017-23
- Baby drinks: manufacturer & brand shares, value %, 2017-23
- Baby drinks: manufacturer & brand shares, volume %, 2017-23
- Baby milks & cereals: trends in imports (volume), 2014-21
- Baby milks & cereals: trends in imports (value), 2014-21
- Imports of baby milks & cereals by country of origin (volume), 2019-21
- Imports of baby milks & cereals by country of origin (value), 2019-21
- Other baby food: trends in imports (volume), 2014-21
- Other baby food: trends in imports (value), 2014-21
- Imports of other baby food by country of origin (volume), 2019-21
- Imports of other baby food by country of origin (value), 2019-21
- Baby milks & cereals: trends in exports (volume), 2014-21
- Baby milks & cereals: trends in exports (value), 2014-21
- Exports of baby milks & cereals by country of destination (volume), 2019-21
- Exports of baby milks & cereals by country of destination (value), 2019-21
- Other baby food: trends in exports (volume), 2014-21
- Other baby food: trends in exports (value), 2014-21
- Exports of other baby food by country of destination (volume), 2019-21
- Exports of other baby food by country of destination (value), 2019-21
- Change in distribution share, 2017-23
- Baby food: sales by outlet type, % value, 2017-23
- Baby food: sales by type of food & outlet type, % value, 2023
- Baby population, number of babies (’000), 2011-29
- Baby food: market value, current prices ($ million), 2017-23
- Baby food: market value, constant prices, 2017-23
- Baby food: market volume, million kg, 2017-23
- Baby food: PCE, current prices ($), 2017-23
- Baby food: PCE, constant prices, 2017-23
- Baby food: PCC, kg, 2017-23
- Baby milks: category segmentation, value & volume, 2017-23
- Baby food: market value forecasts, current prices ($ million), 2023-29
- Baby food: market value forecasts, constant prices, 2023-29
- Baby food: market volume forecasts, million kg, 2023-29
- Baby food: PCE forecasts, current prices ($), 2023-29
- Baby food: PCE forecasts, constant prices, 2023-29
- Baby food: PCC forecasts, kg, 2023-29
- Exchange rates: LCU per $, 2017-23
- Exchange rates: LCU per $, 2024-29
- SKUs allocation by product type
- Category definitions
- Terminology definitions
- Saudi Arabia’s value and volume shares in the global and the MEA baby food sectors, 2023-28
- Saudi Arabia compared with the other leading countries in terms of market share, growth, and competitive landscape
- PCC comparison - Saudi Arabia, MEA, and global, 2018-28
- PCE comparison - Saudi Arabia, MEA, and global, 2018-28
- Saudi Arabia: What is your choice of pack size in the baby care and child care products category?
- Saudi Arabia: How likely are you to trust recommendations from a virtual assistant (e.g. using artificial intelligence) to buy baby care and child care products?
- Saudi Arabia: How important are each of the following features when deciding to make a purchase?
- Baby food: sector size (value), 2017-23
- Baby food: sector size (volume), 2017-23
- Market size and growth analysis by value and volume, baby food sector, 2017-29
- Baby food: manufacturer shares, value %, 2023
- Baby food: manufacturer shares, volume %, 2023
- Baby food: manufacturer shares by category, % value, 2023
- Market size and growth analysis by value and volume, baby milks category, 2017-29
- Baby milks: PCE & PCC, 2017-23
- Baby milks: PCE & PCC by age group, 2017-23
- Baby milks: segmentation, value, and volume, 2017-23
- Market size and growth analysis by value and volume, baby cereals & dry meals category, 2017-29
- Baby cereals & dry meals: PCE & PCC, 2017-23
- Market size and growth analysis by value and volume, baby wet meals & others category, 2017-29
- Baby wet meals & others: PCE & PCC, 2017-23
- Market size and growth analysis by value and volume, baby finger food category, 2017-29
- Baby finger food: PCE & PCC, 2017-23
- Market size and growth analysis by value and volume, baby drinks category, 2017-29
- Baby drinks: PCE & PCC, 2017-23
- Share of key distribution channels (in value terms) - baby food, 2023
- Key distribution channel share by category (in value terms), 2023
- GDP at current prices (SAR billion)
- Real GDP growth rate (%)
- Consumer price inflation (%)
- Unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestlé
- Abbott Laboratories
- Danone
- Humana
- Almarai
- The Kraft Heinz Company
- Hero
- BioFoodNutrition
- Ordesa
