The global lactation massager market accounted for USD 62.4 million in 2023 and is expected to reach at USD 86.8 million by 2034 with a CAGR of 3.05% during the forecast period 2024-2034. Growing emphasis on innovating new lactation massage devices, rising incidence of mastitis, heightened research & development efforts in breastfeeding, increased awareness among breastfeeding women about the advantages of these devices, surge in advancements in technology, rising number of childbirths, and surge in the introduction of new lactation massage devices are some of the key factors boosting the market growth.
Surge in the introduction of new lactation massage devices is predicted to boost the market growth during the forecast period. Numerous breastfeeding mothers experience breast discomfort as a result of hormonal changes throughout their breastfeeding experience. Traditional methods for addressing breastfeeding challenges such as blocked ducts, milk production difficulties, and discomfort typically involve breast massage, medications, and compressions. Therefore, the introduction of new lactation massage devices is expected to stimulate market expansion. For instance, in June 2023, Momcozy unveiled its newest line of cutting-edge wearable breast massagers and pumps, including the 3-Mode Adjustable Kneading Lactation Massager, during the Florida International Medical Expo (FIME). This exhibition provided the company with an opportunity to enhance product visibility within the scientific community and forge supplier collaborations with leading global market entities.
By type, heated was the highest revenue-grossing segment in the global lactation massager market in 2023 owing to the growing focus on the development of advanced heated lactation massagers and rising launch of advanced heated breast massager devices. In May 2022, MammaEase introduced the Lumama Lactation Massager Pro, designed for breastfeeding women to facilitate breast massage. This device is equipped with a warming feature that has garnered praise from consumers around the globe. Additionally, non-heated is predicted to grow at the fastest CAGR during the forecast period owing to the growing technological advancements in lactation massager devices. A lactation massager without heat is specifically created to aid breastfeeding mothers through massage and stimulation of the breast area, without employing heat. These devices are aimed at enhancing milk flow, alleviating engorgement, and ensuring breast comfort during breastfeeding or pumping sessions. The main objective of non-heated massagers is to facilitate milk flow, particularly benefiting mothers encountering challenges with milk release or requiring support with milk expression.
By application, relief for engorged breast was the highest revenue-grossing segment in the global lactation massager market in 2023 owing to the increasing prevalence of breast engorgement and growing launch of technologically advanced devices. Additionally, relief a clogged milk duct is predicted to grow at the fastest CAGR during the forecast period owing to the growing prevalence of clogged milk ducts in women, rising female population with clogged milk ducts, and surge in launch of innovative devices. For instance, in February 2023, Momcozy introduced its Kneading Lactation Massager, catering to breastfeeding and expectant mothers facing challenges with breastfeeding.
By distribution channel, retail stores was the highest revenue-grossing segment in the global lactation massager market in 2023 owing to the lactation massager devices are increasingly accessible in large retail chains and supermarkets, growing number of independent retail outlets & pharmacy chains, and partnerships among market participants are on the rise to facilitate further expansion. For instance, in April 2023, Aeroflow Healthcare is extending its services to Missouri, offering breast pumps to mothers covered by Medicaid in the state at zero expense. Additionally, e-commerce is predicted to grow at the fastest CAGR during the forecast period. E-commerce companies are ensuring the secure and prompt delivery of products, while there's a growing inclination among women to purchase devices through online pharmacies like Amazon, Apollon Pharmacy, ubuy, and similar platforms.
North America region is anticipated for the highest revenue share during the forecast period owing to the rise in healthcare expenditures, increasing incidence of mastitis, a significant presence of companies specializing in the development of lactation breast massager devices aimed at addressing issues such as clogged ducts & breast engorgement, and major market players are also initiating more efforts in this regard. For instance, in August 2022, During Breastfeeding Awareness Month in August, LaVie Mom will allocate 10% of its website sales to support various WIC organizations and lactation support groups that assist mothers. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to a significant increase in investments directed towards healthcare logistic infrastructure, surge in number of newborn births, rising occurrence of clogged milk ducts & breast engorgement, and increasing partnerships among market players. For instance, in March 2024, Boots, the rapidly expanding health and beauty retailer in the UK, has revealed its collaboration with Momcozy, renowned for producing the widely popular M5 Wearable Breast Pump along with an extensive line of maternity care items. Momcozy, recognized as a leading manufacturer of wearable breast pumps, is introducing its highly coveted pumping and nursing bras, lactation massager, and other products to Boots' online platform, enhancing the accessibility of premium maternity goods across the UK.
This comprehensive research report focuses on the global and regional market size and forecasts from 2023 to 2034.
Surge in the introduction of new lactation massage devices is predicted to boost the market growth during the forecast period. Numerous breastfeeding mothers experience breast discomfort as a result of hormonal changes throughout their breastfeeding experience. Traditional methods for addressing breastfeeding challenges such as blocked ducts, milk production difficulties, and discomfort typically involve breast massage, medications, and compressions. Therefore, the introduction of new lactation massage devices is expected to stimulate market expansion. For instance, in June 2023, Momcozy unveiled its newest line of cutting-edge wearable breast massagers and pumps, including the 3-Mode Adjustable Kneading Lactation Massager, during the Florida International Medical Expo (FIME). This exhibition provided the company with an opportunity to enhance product visibility within the scientific community and forge supplier collaborations with leading global market entities.
By type, heated was the highest revenue-grossing segment in the global lactation massager market in 2023 owing to the growing focus on the development of advanced heated lactation massagers and rising launch of advanced heated breast massager devices. In May 2022, MammaEase introduced the Lumama Lactation Massager Pro, designed for breastfeeding women to facilitate breast massage. This device is equipped with a warming feature that has garnered praise from consumers around the globe. Additionally, non-heated is predicted to grow at the fastest CAGR during the forecast period owing to the growing technological advancements in lactation massager devices. A lactation massager without heat is specifically created to aid breastfeeding mothers through massage and stimulation of the breast area, without employing heat. These devices are aimed at enhancing milk flow, alleviating engorgement, and ensuring breast comfort during breastfeeding or pumping sessions. The main objective of non-heated massagers is to facilitate milk flow, particularly benefiting mothers encountering challenges with milk release or requiring support with milk expression.
By application, relief for engorged breast was the highest revenue-grossing segment in the global lactation massager market in 2023 owing to the increasing prevalence of breast engorgement and growing launch of technologically advanced devices. Additionally, relief a clogged milk duct is predicted to grow at the fastest CAGR during the forecast period owing to the growing prevalence of clogged milk ducts in women, rising female population with clogged milk ducts, and surge in launch of innovative devices. For instance, in February 2023, Momcozy introduced its Kneading Lactation Massager, catering to breastfeeding and expectant mothers facing challenges with breastfeeding.
By distribution channel, retail stores was the highest revenue-grossing segment in the global lactation massager market in 2023 owing to the lactation massager devices are increasingly accessible in large retail chains and supermarkets, growing number of independent retail outlets & pharmacy chains, and partnerships among market participants are on the rise to facilitate further expansion. For instance, in April 2023, Aeroflow Healthcare is extending its services to Missouri, offering breast pumps to mothers covered by Medicaid in the state at zero expense. Additionally, e-commerce is predicted to grow at the fastest CAGR during the forecast period. E-commerce companies are ensuring the secure and prompt delivery of products, while there's a growing inclination among women to purchase devices through online pharmacies like Amazon, Apollon Pharmacy, ubuy, and similar platforms.
North America region is anticipated for the highest revenue share during the forecast period owing to the rise in healthcare expenditures, increasing incidence of mastitis, a significant presence of companies specializing in the development of lactation breast massager devices aimed at addressing issues such as clogged ducts & breast engorgement, and major market players are also initiating more efforts in this regard. For instance, in August 2022, During Breastfeeding Awareness Month in August, LaVie Mom will allocate 10% of its website sales to support various WIC organizations and lactation support groups that assist mothers. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to a significant increase in investments directed towards healthcare logistic infrastructure, surge in number of newborn births, rising occurrence of clogged milk ducts & breast engorgement, and increasing partnerships among market players. For instance, in March 2024, Boots, the rapidly expanding health and beauty retailer in the UK, has revealed its collaboration with Momcozy, renowned for producing the widely popular M5 Wearable Breast Pump along with an extensive line of maternity care items. Momcozy, recognized as a leading manufacturer of wearable breast pumps, is introducing its highly coveted pumping and nursing bras, lactation massager, and other products to Boots' online platform, enhancing the accessibility of premium maternity goods across the UK.
This comprehensive research report focuses on the global and regional market size and forecasts from 2023 to 2034.
Report Scope:
- Base Year: 2023
- Forecast Period: 2024-2034
- Study Coverage
- Market Forecast by Type, Application, and Distribution Channel
- Market Forecast for 5 Regions and 17+ Countries
- North America (U.S. and Canada)
- Europe (Germany, France, UK, Spain, Italy, Russia, Rest of Europe)
- Asia Pacific (China, Japan, India, Australia, South Korea, Rest of APAC)
- Latin America (Brazil, Mexico, Argentina, Rest of LATAM)
- MEA (South Africa, GCC, Rest of MEA)
- Exhaustive Company Profiles of Top 10+ Major Market Players
Segmentation: Lactation Massager Market Report 2023 - 2034
Lactation Massager Market Analysis & Forecast by Type 2023 - 2034 (Revenue USD Mn)
- Non-heated
- Heated
Lactation Massager Market Analysis & Forecast by Application 2023 - 2034 (Revenue USD Mn)
- Relief Of A Clogged Milk Duct
- Relief For Engorged Breasts
Lactation Massager Market Analysis & Forecast by Distribution Channel 2023 - 2034 (Revenue USD Mn)
- E-Commerce
- Retail Stores
Lactation Massager Market Analysis & Forecast by Region 2023 - 2034 (Revenue USD Mn)
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of LATAM
- Middle East & Africa
- South Africa
- GCC
- Rest of MEA
Table of Contents
1. Research Methodology
2. Introduction
4. Market Environment Analysis
5. Market Dynamics
7. Lactation Massager Market: Type Estimates & Trend Analysis
8. Lactation Massager Market: Application Estimates & Trend Analysis
9. Lactation Massager Market: Distribution Channel Estimates & Trend Analysis
10. Regional Market Analysis
11. North America Lactation Massager Market
12. Europe Global Lactation Massager Market
13. Asia Pacific Global Lactation Massager Market
14. Latin America Global Lactation Massager Market
15. MEA Global Lactation Massager Market
16. Competitor Analysis
17. Company Profiles
Companies Mentioned
- GROWNSY
- MammaEase
- Fridababy LLC.
- AL'OFA
- Zomee Breast Pumps
- LaVie Mom
- Bellababy Global
- Haakaa
- Mon Lait
- Crane - USA.
- Jolly Bean Baby & Co
- Momcozy.
- Munchkin Inc.
- Autumnz
