The high dynamic range (HDR) capture devices market is evaluated at US$638.784 billion for the year 2022 and is projected to grow at a CAGR of 3.67% to reach a market size of US$822.053 billion by the year 2029.
With a notable improvement in image quality and realism, High Dynamic Range (HDR) devices have completely changed the way people interact with visual material. The range of brightness levels and colour gamut that HDR technology extends beyond what standard displays can accomplish improves the contrast and colour accuracy of pictures. This results in photographs that are incredibly lifelike, with brighter highlights, deeper blacks, and a wider spectrum of colours.
Furthermore, HDR is gaining popularity in professional contexts including graphic design, photography, and video production in addition to entertainment. Professionals can produce material with increased realism and accuracy due to HDR displays, which offer more accurate colour representation and dynamic range.
In addition, the demand for HDR capture equipment has increased due to the widespread availability of HDR material on entertainment platforms including broadcast television, gaming, and streaming services. To properly capture the increasing amount of material created and shared in HDR format, HDR-capable cameras, camcorders, and smartphones are required.
In general, the market for HDR capture equipment is propelled by expanding professional applications, rising costs, and the growing demand for HDR materials of the highest calibre. These factors are anticipated to keep reshaping the industry as HDR technology spreads throughout more sectors of the economy.
Also, improper or inadequate technical concerning the nuances of using HDR is expected to hamper the growth of this market. Though literacy rates are rising with the urbanization trends, digital literacy and technical know-how are still major roadblocks in the spread and usage of such digital devices. Also, less awareness about the availability of these products is projected to oppose the growth of this market.
Additionally, the North American region is expected to hold a significant share of the High dynamic range (HDR) capture devices market owing to the presence of a large number of players in this market and also due to the high awareness or knowledge of such technical devices. The growing tourism in the American region is also expected to positively influence the market.
With a notable improvement in image quality and realism, High Dynamic Range (HDR) devices have completely changed the way people interact with visual material. The range of brightness levels and colour gamut that HDR technology extends beyond what standard displays can accomplish improves the contrast and colour accuracy of pictures. This results in photographs that are incredibly lifelike, with brighter highlights, deeper blacks, and a wider spectrum of colours.
Furthermore, HDR is gaining popularity in professional contexts including graphic design, photography, and video production in addition to entertainment. Professionals can produce material with increased realism and accuracy due to HDR displays, which offer more accurate colour representation and dynamic range.
MARKET TRENDS:
The High Dynamic Range (HDR) capture devices market has been propelled by several pivotal variables that have stimulated its expansion and assimilation throughout diverse sectors. For instance, a major motivator has been the growing need for better picture and video quality. Devices with improved brightness, contrast, and colour accuracy are desired by professionals, consumers, and content creators equally.In addition, the demand for HDR capture equipment has increased due to the widespread availability of HDR material on entertainment platforms including broadcast television, gaming, and streaming services. To properly capture the increasing amount of material created and shared in HDR format, HDR-capable cameras, camcorders, and smartphones are required.
In general, the market for HDR capture equipment is propelled by expanding professional applications, rising costs, and the growing demand for HDR materials of the highest calibre. These factors are anticipated to keep reshaping the industry as HDR technology spreads throughout more sectors of the economy.
MARKET DRIVERS:
Increasing penetration of mobile phones is anticipated to drive the market’s growth.
With the ease of access and availability of mobile phones in conjunction with the internet across all parts of the world, individuals are becoming more aware of the latest developments happening in digital devices, especially cameras. As per the Ministry of External Affairs, there were 425 million internet users in rural India, over 44% more than there were users in metropolitan regions (295 million users) in 2022. Cheaper tariffs and the availability of huge amounts of content online are fuelling this trend. This trend is expected to be followed in the forecast period and increase the sales of HDR capture devices by making them more popular among the people.A rising number of social gatherings and meetings are predicted to positively impact market growth.
The number of formal and informal gatherings is increasing with rising urbanization and disposable incomes. Social interaction has majorly become a matter of photography for the millennial generation. People have become more involved in capturing live moments to share them and store them as memorable moments for revisiting later. This is anticipated to raise the sales of the HDR market.The increasing reliance on movies and videos for entertainment purposes is also anticipated to fuel the sales of HDR capture devices.
The rate of release of movies is constantly increasing with the rising demand for entertainment. Online streaming apps like Amazon Prime, Netflix, and Hotstar are gaining popularity among people of all ages. Video quality is an important aspect for these sites to increase the viewership of their movies or series. Apart from this, sports and other gaming shows involve the employment of HDR capture devices to develop a wider and more accurate viewing experience.Technological advancements in the development of sophisticated High dynamic range (HDR) capture devices are expanding the scope of this market.
Technological advancements in cameras and other capturing devices are making this market dynamic, triggering the need for people to switch to more sophisticated devices available in the market to remain competitive in their respective domains.MARKET RESTRAINTS:
The excessive research and development by players in the market is a restraining factor in this market as it drives the cost. In an attempt to invent state-of-the-art capture devices, major players in the market are spending a huge amount of resources in the research and development department. Also, due to the high-end segment that this market aims to capture, the price of these devices is kept high, and this is expected to be a restraining factor for this market.Also, improper or inadequate technical concerning the nuances of using HDR is expected to hamper the growth of this market. Though literacy rates are rising with the urbanization trends, digital literacy and technical know-how are still major roadblocks in the spread and usage of such digital devices. Also, less awareness about the availability of these products is projected to oppose the growth of this market.
Asia Pacific is anticipated to be the major regional market.
Asia Pacific is anticipated to be the largest growing regional market. Rising incomes are increasing the consumer base for the entertainment industry in developing countries like India and China. The improving lifestyles of people concerning better photo and video capture are expected to expand the sales of HDR capture devices in this region.Additionally, the North American region is expected to hold a significant share of the High dynamic range (HDR) capture devices market owing to the presence of a large number of players in this market and also due to the high awareness or knowledge of such technical devices. The growing tourism in the American region is also expected to positively influence the market.
Key Developments:
- In September 2023, GoPro raised the standard for its compact, durable, and incredibly adaptable cameras with the release of the HERO12 Black model.
- In August 2023, the global leader in the visual display market, Samsung Electronics, announced the release of the first game in history to use HDR10+ Technologies LLC's High Dynamic Range (HDR) 10+ GAMING standard. NEXON is the developer of the upcoming game, "The First Descendant," which made its debut at Gamescom in 2023.
- In July 2023, the introduction of TCL Electronics' brand-new 4K HDR TV with Google TV and Game Master in Europe was announced. TCL Electronics, a renowned consumer electronics company and the global Top 2 TV brand is located in Hong Kong.
Segmentation:
By Product
- Smartphone
- Camera
By Application
- Photo and Videography
- Security and Surveillance
By Geography
- North America
- USA
- Canada
- Mexico
- South America
- Brazil
- Argentina
- Others
- Europe
- United Kingdom
- Germany
- France
- Spain
- Others
- Middle East and Africa
- Saudi Arabia
- UAE
- Israel
- Others
- Asia Pacific
- China
- Japan
- India
- South Korea
- Taiwan
- Thailand
- Indonesia
- Others
Table of Contents
1. INTRODUCTION
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
5. HIGH DYNAMIC RANGE (HDR) CAPTURE DEVICES MARKET, BY PRODUCT
6. HIGH DYNAMIC RANGE (HDR) CAPTURE DEVICES MARKET, BY APPLICATION
7. HIGH DYNAMIC RANGE (HDR) CAPTURE DEVICES MARKET, BY GEOGRAPHY
8. COMPETITIVE ENVIRONMENT AND ANALYSIS
9. COMPANY PROFILES
Companies Mentioned
- Panasonic Corporation
- Canon Incorporated
- Sony Corporation
- Nikon Corporation
- Olympus Corporation
- Fujifilm Holding Corporation (Sumitomo Mitsui Banking Corporation)
- Photonfocus AG (Part of ISRA Vision AG)
- Leica Camera AG
- OmniVision Technologies Inc.
- Atomos
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 135 |
Published | February 2024 |
Forecast Period | 2022 - 2029 |
Estimated Market Value ( USD | $ 638.78 Billion |
Forecasted Market Value ( USD | $ 822.05 Billion |
Compound Annual Growth Rate | 3.6% |
Regions Covered | Global |
No. of Companies Mentioned | 10 |