Display Market Outlook, 2029

The display industry has undergone a remarkable evolution over the years, shaping the way we interact with technology and perceive the world around us. From the cathode ray tubes (CRT) of the past to the cutting-edge OLED and microLED displays of today, the journey of display technology has been nothing short of revolutionary. The journey of display technology can be traced back to the early 20th century with the invention of the cathode ray tube, which served as the foundation for television sets for decades. The subsequent development of liquid crystal displays (LCDs) in the 1960s marked a significant advancement, paving the way for thinner, lighter, and more energy-efficient screens.

The turn of the 21st century witnessed the rise of plasma displays, offering superior image quality and contrast ratios. However, it was the advent of organic light-emitting diode (OLED) technology that truly revolutionized the industry. OLED displays, with their self-emissive pixels and infinite contrast ratio, ushered in a new era of vibrant colors and deeper blacks, making them the gold standard for premium displays. The current display industry is characterized by continuous innovation and fierce competition. Organic light-emitting diodes (OLEDs) and quantum dot (QD) displays are the latest technologies dominating the market. OLED displays offer superior color accuracy, wider viewing angles, and faster response times than LCDs.

They are also thinner and lighter; making them ideal for high-end smartphones and TVs. QD displays, on the other hand, use quantum dots to produce highly saturated and accurate colors. They are often used in conjunction with LCDs to improve their color performance. Beyond the consumer electronics market, the display industry is also witnessing significant growth in various other sectors. In automotive, for example, there's a rising demand for advanced display systems for infotainment, navigation, and driver assistance features. Automakers are integrating large touchscreen displays, augmented reality head-up displays (HUDs), and even flexible OLEDs into their vehicles to enhance the driving experience and improve safety.

Furthermore, display technologies like organic light-emitting diode (OLED) have become more crucial in items like televisions, smart clothing, cell phones, and other gadgets. In order to draw customers, smartphone makers also want to use flexible OLED screens. In addition, the market is also developing energy-saving gadgets, mainly for wearable technology. Presently, a wide range of industries, including those in the entertainment, business, transportation, retail, hospitality, education, and healthcare, among others, employ a lot of displays. These make it possible for organisations to interact with a larger audience. A centralised network for digital communications is also facilitated by them.

According to the research report, “Global Display Market Outlook, 2029”, the market is anticipated to cross USD 245 Billion by 2029, increasing from USD 163.12 Billion in 2023. The market is expected to grow with 7.25% CAGR by 2024-29. Today, the display industry is characterized by intense competition and rapid innovation. One of the most notable trends is the shift towards flexible and foldable displays, driven by consumer demand for more immersive and versatile devices. Manufacturers are investing heavily in foldable OLED and microLED technologies, envisioning a future where smartphones, tablets, and even laptops can seamlessly transform their form factors to suit different tasks and preferences.

Furthermore, there's a growing emphasis on sustainability and energy efficiency in display manufacturing. With concerns over environmental impact and resource depletion, companies are exploring eco-friendly materials and production processes to minimize waste and energy consumption. Additionally, advancements in quantum dot technology promise to deliver displays with wider color gamuts and higher brightness levels while maintaining energy efficiency. The display industry is poised for further disruption and innovation. One of the most anticipated developments is the widespread adoption of microLED displays.

Combining the benefits of OLED with the longevity and brightness of traditional LEDs, microLEDs have the potential to revolutionize the display market across various applications, from smartphones to large-scale digital signage. Moreover, advancements in augmented reality (AR) and virtual reality (VR) are driving demand for high-resolution, low-latency displays capable of delivering immersive visual experiences. Companies are exploring novel display technologies such as holographic displays and light field displays to push the boundaries of what's possible in AR and VR applications.

Display technologies, aided by technological developments, have evolved over the years to offer higher resolution and lower power consumption. The developments in nanoparticles and transparent sensors in the electronic circuit have boosted the progression of the transparent display market. In the present scenario, development is progressing on replacing hard square panels with flexible displays that are more interactive to the consumer. This is expected to provide an opportunity for the growth of the transparent display market.

Market Drivers

• Emerging Markets and Applications: The expansion of display technology into new markets and applications is driving industry growth. For instance, automotive displays have become increasingly sophisticated, with digital dashboards, heads-up displays (HUDs), and infotainment systems becoming standard features in modern vehicles. Similarly, the adoption of displays in sectors such as healthcare (e.g., medical imaging, patient monitoring) and retail (e.g., digital signage, interactive kiosks) is opening up new opportunities for display manufacturers.
• Demand for High-Resolution Content: As content consumption habits evolve, there's a growing demand for high-resolution displays capable of delivering immersive viewing experiences. The popularity of streaming services, gaming, and virtual reality fuels this demand for displays with higher pixel densities, wider color gamuts, and faster refresh rates. Manufacturers are under pressure to develop displays that can faithfully reproduce high-definition and 4K content with stunning clarity and detail.

Market Challenges

• Supply Chain Disruptions: The display industry, like many others, is vulnerable to supply chain disruptions caused by factors such as geopolitical tensions, natural disasters, and global health crises (e.g., the COVID-19 pandemic). These disruptions can lead to shortages of critical components, delays in production, and increased costs. Manufacturers must develop resilient supply chains and contingency plans to mitigate the impact of such disruptions on their operations.
• Intellectual Property and Patent Wars: Intellectual property (IP) disputes and patent litigation pose significant challenges for display manufacturers, particularly in highly competitive markets. Companies invest heavily in research and development to innovate and differentiate their products, often resulting in fierce legal battles over patents and technologies. Navigating this complex landscape of IP rights and licensing agreements requires careful strategic planning and legal expertise.

Market Trends

• HDR (High Dynamic Range) and Wide Color Gamut: High Dynamic Range (HDR) and wide color gamut technologies are gaining traction in the display industry, offering improved contrast, brightness, and color accuracy. HDR-enabled displays can reproduce a wider range of brightness levels and colors, resulting in more lifelike and vibrant images. As content creators increasingly adopt HDR standards, consumers are seeking displays that can fully capitalize on the benefits of HDR content.
• Smart Home Integration: Displays are becoming integral components of smart home ecosystems, serving as interfaces for controlling connected devices and accessing multimedia content. Smart displays equipped with voice assistants (e.g., Amazon Alexa, Google Assistant) offer hands-free control and seamless integration with other smart home devices. As the adoption of smart home technology continues to grow, manufacturers are expanding their offerings to include smart displays that enhance convenience and connectivity within the home.

Small and medium-sized panels are leading in the display market due to their widespread adoption in smartphones, tablets, wearables, and other portable devices.

The dominance of small and medium-sized panels in the display market is driven by several key factors, which collectively contribute to their widespread adoption across a variety of consumer electronics devices. These panels, typically ranging from a few inches to around 10 inches in diagonal size, play a crucial role in devices such as smartphones, tablets, wearables, and portable gaming consoles. The main reason for their leadership in the market lies in their versatility, technological advancements, and consumer demand for compact yet powerful devices.

Small and medium-sized panels are essential components of smartphones, which have become indispensable tools for communication, entertainment, and productivity for billions of people worldwide. With the smartphone industry experiencing rapid growth and innovation, the demand for high-quality displays capable of delivering immersive multimedia experiences has skyrocketed. Consumers expect vibrant colors, sharp resolutions, and smooth touch response from their smartphone screens, and small and medium-sized panels have risen to meet these expectations. Furthermore, the popularity of tablets has contributed to the dominance of small and medium-sized panels.

While larger than smartphones, tablets still fall within the category of portable devices, requiring displays that strike a balance between size, weight, and performance. Small and medium-sized panels offer the perfect solution, providing ample screen real estate for browsing, gaming, and productivity while remaining compact and lightweight enough for easy portability. In addition to smartphones and tablets, small and medium-sized panels are also integral to the success of wearables, including smartwatches and fitness trackers. These devices rely heavily on displays to convey information such as notifications, health data, and fitness metrics to users in a convenient and accessible manner.

The compact form factor of small and medium-sized panels makes them well-suited for wearables, allowing manufacturers to design sleek and stylish devices without sacrificing functionality. Technological advancements have played a significant role in driving the adoption of small and medium-sized panels in the display market. Innovations such as OLED (Organic Light-Emitting Diode) and AMOLED (Active Matrix OLED) technology have enabled manufacturers to produce displays with vibrant colors, deep blacks, and energy-efficient operation, further enhancing the appeal of small and medium-sized panels for consumers. Moreover, the trend towards larger screens in smartphones has led to increased demand for small and medium-sized panels with higher resolutions and pixel densities. Manufacturers are constantly pushing the boundaries of display technology to deliver sharper images and more immersive experiences, driving further innovation in the small and medium-sized panel segment.

Flat panel displays are leading in the display market due to their superior picture quality, energy efficiency, and versatility in a wide range of applications.

Flat panel displays have emerged as the dominant technology in the display market for several compelling reasons. One of the primary factors driving their leadership is their ability to deliver superior picture quality compared to traditional display technologies such as cathode ray tubes (CRTs) and projection displays. Flat panel displays, including technologies like liquid crystal display (LCD), organic light-emitting diode (OLED), and plasma, offer high resolutions, vibrant colors, and wide viewing angles, resulting in crisp, lifelike images that enhance the user experience across various applications. Flat panel displays are renowned for their energy efficiency, making them increasingly attractive to consumers and businesses alike.

Compared to CRTs and other bulky display technologies, flat panel displays require significantly less power to operate, leading to lower energy bills and reduced environmental impact. This energy efficiency is particularly important in applications where displays are used continuously, such as in digital signage, public information displays, and commercial settings. Furthermore, flat panel displays offer unparalleled versatility, making them suitable for a wide range of applications across industries. From smartphones and tablets to televisions, computer monitors, and digital signage, flat panel displays are ubiquitous in both consumer and professional environments.

Their slim profiles, lightweight design, and flexibility in size and shape make them ideal for integration into various devices and installations, enabling innovative and space-saving solutions in homes, offices, retail spaces, and public venues. Moreover, the ongoing advancements in flat panel display technology continue to drive their dominance in the market. Manufacturers are constantly pushing the boundaries of innovation, introducing features such as higher resolutions, faster refresh rates, HDR (High Dynamic Range) support, and improved color accuracy to meet the evolving demands of consumers and businesses. Additionally, the development of new display technologies like microLED holds the promise of further enhancing the capabilities and performance of flat panel displays in the future.

LCD technology is leading in the display market due to its widespread adoption, affordability, and versatility across a diverse range of applications.

LCD (Liquid Crystal Display) technology has emerged as the dominant force in the display market, capturing the lion's share of the industry for several compelling reasons. One of the primary factors driving its leadership is its widespread adoption across various devices and applications, ranging from smartphones and televisions to computer monitors and digital signage. LCD panels have become the go-to choice for manufacturers and consumers alike due to their proven reliability, consistency, and compatibility with existing infrastructure and technologies. Moreover, LCD technology is renowned for its affordability, making it accessible to a wide range of consumers and businesses.

Compared to other display technologies such as OLED (Organic Light-Emitting Diode) and microLED, LCD panels typically offer a more cost-effective solution without compromising on quality or performance. This affordability has played a significant role in driving the widespread adoption of LCD displays, particularly in price-sensitive markets and applications where cost is a critical consideration. Furthermore, LCD displays are valued for their versatility and adaptability to different use cases and environments. Manufacturers can produce LCD panels in a variety of sizes, resolutions, and aspect ratios to meet the diverse needs of consumers and businesses.

Whether it's a compact smartphone screen, a large-format television, or a high-resolution computer monitor, LCD technology can be tailored to suit a wide range of applications across industries. Additionally, advancements in LCD technology have led to improvements in picture quality, energy efficiency, and other performance metrics. Innovations such as LED backlighting, high refresh rates, and HDR (High Dynamic Range) support have enhanced the visual experience and expanded the capabilities of LCD displays, further solidifying their position as the preferred choice for consumers and businesses.

Smartphones and tablets are leading in the display market due to their widespread adoption, portability, and the increasing demand for mobile computing and entertainment devices.

Smartphones and tablets have emerged as dominant players in the display market, capturing significant market share and driving innovation in display technology. One of the primary reasons for their leadership is their widespread adoption among consumers worldwide. Smartphones, in particular, have become ubiquitous personal companions, with billions of users relying on them for communication, productivity, entertainment, and more. Similarly, tablets have gained popularity as versatile computing devices suitable for work, leisure, and multimedia consumption.

The sheer volume of smartphones and tablets sold each year ensures a consistent demand for displays, stimulating continuous advancements in technology and driving economies of scale that make these devices more affordable and accessible to consumers. Furthermore, smartphones and tablets offer unparalleled portability, allowing users to carry powerful computing and communication capabilities wherever they go. The compact form factor of these devices, coupled with their lightweight design, makes them ideal companions for on-the-go use. Displays play a central role in smartphones and tablets, serving as the primary interface for interacting with content, applications, and services.

Whether it's browsing the web, watching videos, playing games, or reading emails, users rely on the display to deliver an immersive and responsive experience that meets their needs and expectations. Moreover, the increasing demand for mobile computing and entertainment devices drives the dominance of smartphones and tablets in the display market. As consumers increasingly rely on their mobile devices for a wide range of tasks previously performed on traditional desktop and laptop computers, the importance of high-quality displays becomes more pronounced.

Manufacturers compete to offer smartphones and tablets with cutting-edge display technology, such as high resolutions, vibrant colors, and HDR support, to provide users with an engaging and visually stunning experience. In addition to consumer usage, smartphones and tablets find applications in various industries, including healthcare, education, retail, and hospitality. These devices are used for tasks such as patient monitoring, classroom instruction, point-of-sale transactions, and guest services, further driving demand for displays in different form factors and configurations.

Consumer electronics are leading in the display market due to the high demand for devices such as smartphones, televisions, computers, and gaming consoles that rely heavily on displays for user interaction and content consumption.

Consumer electronics have emerged as the driving force in the display market, propelled by the increasing demand for a wide array of devices that incorporate display technology as a central component. The main reason for their leadership is the sheer volume of consumer electronics devices sold each year, spanning categories such as smartphones, televisions, computers, tablets, gaming consoles, and wearable devices. These devices have become integral parts of daily life for billions of people worldwide, serving as essential tools for communication, entertainment, productivity, and leisure. One of the primary drivers of the dominance of consumer electronics in the display market is the widespread adoption of smartphones.

With billions of smartphones in use globally, these devices represent one of the largest markets for displays. Consumers expect smartphones to offer high-resolution screens with vibrant colors, sharp detail, and smooth touch response, driving manufacturers to continually innovate and improve display technology to meet these demands. Similarly, televisions remain a staple in households around the world, with consumers seeking larger screens, higher resolutions, and immersive viewing experiences. The demand for smart TVs with internet connectivity, streaming capabilities, and advanced display technologies such as OLED and QLED further fuels the growth of the display market in the consumer electronics sector.

Computers, including laptops, desktops, and all-in-one PCs, also contribute significantly to the demand for displays. As more people work, learn, and connect remotely, the importance of high-quality displays for productivity and multimedia experiences becomes increasingly apparent. Manufacturers compete to offer computers with high-resolution screens, wide color gamuts, and features such as touchscreen functionality and HDR support to cater to diverse user needs and preferences. Moreover, gaming consoles and handheld gaming devices drive demand for displays optimized for gaming, with features such as high refresh rates, low input lag, and variable refresh rate (VRR) support.

The gaming industry continues to grow rapidly, with gamers seeking immersive experiences and stunning visuals, which further stimulates innovation and competition in the display market. In addition to these key product categories, wearable devices such as smartwatches and fitness trackers also contribute to the demand for displays in the consumer electronics sector. These devices rely on compact, energy-efficient displays to convey information and provide user interactions in a convenient and accessible manner.

The Asia-Pacific region is leading in the display market due to its robust manufacturing infrastructure, technological innovation, and large consumer base driving demand for displays across various industries.

The Asia-Pacific region has emerged as the dominant player in the display market, accounting for a significant share of global production, consumption, and innovation in display technology. One of the primary reasons for its leadership is the region's robust manufacturing infrastructure, which enables efficient and cost-effective production of displays at scale. Countries such as China, South Korea, Japan, and Taiwan are home to some of the world's largest display manufacturers, including industry giants like Samsung, LG Display, BOE Technology, and AU Optronics.

These companies leverage advanced manufacturing processes, economies of scale, and skilled labor to produce a wide range of display technologies, from LCDs and OLEDs to microLEDs and beyond. Moreover, the Asia-Pacific region is a hotbed of technological innovation, driving advancements in display technology that shape the global market. South Korea, in particular, is renowned for its leadership in OLED technology, with companies like Samsung Display and LG Display at the forefront of OLED panel production. These companies invest heavily in research and development to push the boundaries of display technology, introducing new features, improving performance, and driving down costs.

Similarly, China has emerged as a major player in the display market, with domestic manufacturers rapidly gaining ground and investing in technologies such as flexible displays, mini-LEDs, and quantum dots to compete on the global stage. Another key factor driving the leadership of the Asia-Pacific region in the display market is the large and diverse consumer base driving demand for displays across various industries. With a population of over 4.6 billion people and rapidly growing economies, the Asia-Pacific region represents a massive market for consumer electronics, automotive displays, digital signage, and other applications.

Rising disposable incomes, urbanization, and technological adoption further fuel demand for displays in areas such as smartphones, televisions, computers, and smart home devices. As a result, manufacturers in the region are well-positioned to capitalize on this demand and drive growth in the display market. Furthermore, government support and favorable policies in countries like China and South Korea have played a significant role in bolstering the competitiveness of the display industry in the Asia-Pacific region. Investments in research and development, incentives for innovation and investment, and initiatives to develop local supply chains have helped foster a thriving ecosystem of display manufacturers, suppliers, and technology providers, cementing the region's leadership in the global display market.

Recent Developments

• In February 2024, Sony India introduced the EZ20L series, expanding its professional BRAVIA display lineup for corporate and retail applications. Ranging from 43 to 75 inches, the 4K series offered basic professional features, including simplified setup and maintenance, RS-232C support, and 16/7 operation. This addition catered to diverse business needs while maintaining Sony's quality standards.
• In January 2024, Samsung Electronics unveiled its 2024 display lineup, including Neo QLED, MICRO LED, OLED, and Lifestyle displays, at CES 2024. This launch initiates the AI screen era with the new NQ8 AI Gen3 Processor, enhancing picture and sound quality.
• In January 2024, Sharp NEC Display Solutions Europe unveiled the latest Sharp-branded MultiSync ME Series, featuring high versatility and functionality for professional environments. The new displays offer native USB-C connectivity, quick input detection, and a high haze panel, catering to enterprise usersfor hybrid workflows and digitalsignage.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Display market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Panel Size

• Micro displays
• Small & Medium-sized Panels
• Large Panels

By Display type

• Flat Panel Display
• flexible Panel Display
• Transparent Panel Display

By Display technology

• LCD
• OLED
• Micro-LED
• Direct-View LED
• Others

By Application

• Smartphone and Tablet
• Smart Wearable
• Television and Digital Signage
• PC and Laptop
• Vehicle Display
• Others

By Industrial Vertical

• Consumer Electronics
• Retail
• BFSI
• Health care
• Automotive
• Military and defence
• Others

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. After this, the analyst started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once the analyst had primary data, they started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Display industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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