Orange Juice Global Market Opportunities and Strategies to 2033

This report describes and explains the orange juice market and covers 2018-2023, termed the historic period, and 2023-2028, 2033F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

The global orange juice market reached a value of nearly $4.9 billion in 2023, having grown at a compound annual growth rate (CAGR) of 6% since 2018. The market is expected to grow from $4.9 billion in 2023 to $6.8 billion in 2028 at a rate of 6.7%. The market is then expected to grow at a CAGR of 7.3% from 2028 and reach $9.7 billion in 2033.

Growth in the historic period resulted from rise in disposable income, the rising penetration of organized retail, rapid growth in ecommerce and the increasing demand for ready-to-consume juices. Factors that negatively affected growth in the historic period was shortage of skilled workforce and stringent regulations.

Going forward, the growing health consciousness, the rising demand for natural ingredients, marketing and advertising efforts and the rising population will drive the growth. Factor that could hinder the growth of the orange juice market in the future include high cost.

The orange juice market is segmented by product type into frozen concentrated orange juice, not from concentrate, canned orange juice, fresh-squeezed orange juice, dehydrated orange juice and other product type. The frozen concentrated orange juice market was the largest segment of the orange juice market segmented by product type, accounting for 48.9% or $2.4 billion of the total in 2023. Going forward, the not from concentrate segment is expected to be the fastest growing segment in the orange juice market segmented by product type, at a CAGR of 7.7% during 2023-2028.

The orange juice market is segmented by category into organic and conventional. The conventional market was the largest segment of the orange juice market segmented by category, accounting for 68.4% or $3.4 billion of the total in 2023. Going forward, the organic segment is expected to be the fastest growing segment in the orange juice market segmented by category, at a CAGR of 8.4% during 2023-2028.

The orange juice market is segmented by packaging into cartons, polypropylene (PP) material bottles, metal cans and other packaging. The cartons market was the largest segment of the orange juice market segmented by packaging, accounting for 49.5% or $2.4 billion of the total in 2023. Going forward, it is expected to be the fastest growing segment in the orange juice market segmented by packaging, at a CAGR of 7.2% during 2023-2028.

The orange juice market is segmented by distribution channel into the food and beverage industry, food service providers, supermarkets and hypermarkets, convenience stores, specialty food stores and online retail. The convenience stores market was the largest segment of the orange juice market segmented by distribution channel, accounting for 30.8% or $1.5 billion of the total in 2023. Going forward, the online retail segment is expected to be the fastest growing segment in the orange juice market segmented by distribution channel, at a CAGR of 8.4% during 2023-2028.

North America was the largest region in the orange juice market, accounting for 32.6% or $1.6 billion of the total in 2023. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the orange juice market will be Asia Pacific and South America where growth will be at CAGRs of 7.9% and 7.7% respectively. These will be followed by Western Europe and Eastern Europe where the markets are expected to grow at CAGRs of 7.2% and 6.4% respectively.

The global orange juice market is fairly concentrated, with a small number of large players dominating the market. The top ten competitors in the market made up to 38.3% of the total market in 2022. Coca-Cola Company was the largest competitor with a 21% share of the market, followed by Tropicana Beverage Group with 4.9%, Florida's Natural with 3.4%, Whole Foods Market, Inc. with 2.4%, Welch Foods Inc. with 1.7%, Ocean Spray with 1.3%, Tree Top Inc. with 1.1%, Keurig Dr Pepper Inc. with 1%, Trader Joe's with 0.9% and Sunny Delight Beverages Co. with 0.8%. Ltd.

The top opportunities in the orange juice market segmented by product type will arise in the frozen concentrated orange juice segment, which will gain $930.2 million of global annual sales by 2028. The top opportunities in the orange juice market segmented by category will arise in the conventional segment, which will gain $1.1 billion of global annual sales by 2028. The top opportunities in the orange juice market segmented by packaging will arise in the cartons segment, which will gain $1 billion of global annual sales by 2028. The top opportunities in the orange juice market segmented by distribution channel will arise in the convenience stores segment, which will gain $552.3 million of global annual sales by 2028. The orange juice market size will gain the most in the USA at $436.8 million.

Market-trend-based strategies for the orange juice market include focus on improved labelling to introduce sustainable and transparent labeling practices, focus on sustainable sourcing and packaging, innovative orange juice products to meet health-conscious consumer demands, innovation in flavor variations and blends to expand the product portfolio and strategic mergers and acquisitions to drive market dominance.

Player-adopted strategies in the orange juice market include focus on improving portfolio through the launch of a global campaign to raise awareness, launching new products and focus on launching new small-format stores.

To take advantage of the opportunities, the analyst recommends orange juice companies to focus on sustainable labeling practices for enhanced market appeal, focus on sustainable sourcing and packaging practices for competitive edge, focus on innovative not-from-concentrate (NFC) orange juice products, focus on innovative flavor pairings, focus on not from concentrate and frozen concentrated segments, focus on organic segment, focus on polypropylene (pp) material bottle segment, expand in emerging markets, continue to focus on developed markets, focus on mergers and acquisitions for product diversification, focus on online retail and supermarkets/hypermarkets segments, provide competitively priced offerings, continue to use B2B promotions and focus on urban populations.