Technological Convergence will Drive Transformational Growth in 2024
This report anticipates 2024 to be a year of convergence of novelty and necessity, with a paradigm shift to the mainstream adoption of artificial intelligence (AI). The retail experience will be completely transformed by social commerce and metaverse developments, which will drive eCommerce. In addition, a more individualized and decentralized digital ecosystem is becoming possible with the implementation of Web 3.0.
Prescriptive analytics and behavioral digital intelligence will enable advanced data analytics for businesses, while AI-powered cyber resilience will prove to be a critical instrument to safeguard digital assets and expedite decision-making while traversing unprecedented challenges. In terms of sustainability, carbon accounting will see strong adoption as a data source for the transparency movement that guides value-based purchasing. It will drive tangible accountability that will ultimately be seen as a source of awareness for conscious investors.
In battery technology, the report anticipates the development of new chemistries that will be cheaper, denser, lighter, and offer better thermal stability than lithium-ion batteries.
One of the major challenges in adopting digital trends is data privacy and security risks leading to a lack of user trust. Businesses can establish ethical data-sourcing approaches and enforce and promote regulations by offering relevant training programs for operators.
Key Issues Addressed
- What are the top digital trends in 2024?
- Which technologies will impact businesses in 2024?
- What are the most significant challenges?
- What steps should industry participants take to mitigate these challenges?
- What is the trend impact in 2024?
- What are the growth opportunities in this industry?
Table of Contents
Strategic Imperative
- Why is it Increasingly Difficult to Grow?
- The Strategic Imperative 8™
- The Megatrend Universe - Overview
- Growth Opportunities Fuel the Growth Pipeline Engine™
Executive Dashboard
- Key Findings
- Top Digital Trends for 2024
- Methodology
Top Digital Trends for 2024
- Trend 1 - Increasing Adoption of Generative AI
- Trend 2 - Expansion of Social Commerce
- Trend 3 - Integration of Carbon Accounting Software
- Trend 4 - Surge in Hyperautomation
- Trend 5 - Immersive eCommerce
- Trend 6 - Rise of Behavioral Digital Intelligence
- Trend 7 - Implementation of Web 3.0
- Trend 8 - AI-enabled Cyber Resilience
- Trend 9 - New Battery Technology Development
- Trend 10 - Prescriptive Analytics
Next Steps
- Your Next Steps
- Why Now?