Transformational Growth Facing Post-pandemic Changes, Challenges
The pandemic years left different learnings in terms of mental and behavioral health. The isolation addressed the migration of patients with different needs and conditions from on-site treatments to digital platforms and solutions, highlighting benefits and challenges for providers and users. The main pivotal change is a new, holistic mental and behavioral health comprehension that makes it possible to approach patients closely and acutely, building trust in health tech.
The awareness that physical health has the same importance as mental and behavioral health has a significant impact on day-to-day activities, wellness, social relationships, self-development, work performance, and life quality, leading healthcare to offer integral solutions such as iCBT and digital therapeutics (DTx), where patients have agency in the decisions on their programs and treatments, and telehealth and telepsychiatry - powerful tools for prevention, attention, and monitoring of different mental illnesses.
Several existing and in-development technologies are adapting to this shift. The expected trend for the upcoming years is growing revenue, making this industry more attractive. Meanwhile, growth performance faces challenges such as macroeconomic conditions, geopolitical chaos, post-pandemic recession, difficulties in obtaining funding and investments, hard regulatory frameworks, and investor concerns about succeeding in terms of business models, return on investment, and technology-related issues.
This landscape and market maturity are not a restriction to growth. Opportunities that will lead transformational growth include integrated business models and retail, mental and behavioral health apps, digital solutions for the pediatric population and women's mental health, pharmaceuticals, and care home and chronic care.
