Sauna and Spa Global Market Report 2024

The sauna and spa market size has grown strongly in recent years. It will grow from $3.75 billion in 2023 to $3.97 billion in 2024 at a compound annual growth rate (CAGR) of 5.7%. The growth in the historic period can be attributed to several factors, including the increasing awareness and appreciation of cultural heritage, urbanization leading to higher stress levels among individuals, rising disposable income allowing for more spending on leisure and wellness activities, the emergence of wellness tourism as a popular travel trend, and the recognition of the medical benefits associated with sauna and spa treatments.

The sauna and spa market size is expected to see strong growth in the next few years. It will grow to $5.0 billion in 2028 at a compound annual growth rate (CAGR) of 5.9%. The projected growth in the forecast period can be attributed to several factors, including a heightened focus on health consciousness among individuals, the increasing popularity of corporate wellness programs aimed at enhancing employee well-being, the emphasis on sustainability and eco-friendly practices within the wellness industry, and the growing adoption of a wellness-oriented lifestyle by consumers.

The burgeoning trend of wellness tourism is anticipated to fuel significant growth within the sauna and spa market. Wellness tourism encompasses travel experiences focused on holistic well-being, including activities such as spa treatments, yoga retreats, and healthy dining options. This growing inclination towards wellness tourism is propelled by an increasing desire for comprehensive health experiences, stress alleviation, and personal rejuvenation. As travelers seek relaxation and revitalization, there is a heightened demand for sauna and spa services, fostering business expansion and innovation within the industry. For instance, as reported by the Global Wellness Institute in January 2024, the global wellness industry achieved a valuation of $5.6 trillion in 2022, with projections indicating an annual growth rate of 8.6% to surpass $8.5 trillion by 2027. In North America, the wellness tourism sector reached $266.8 billion in 2022, with per capita spending on wellness rising to $5,108 from $4,570 in 2021. This surge underscores the significant role of rising wellness tourism in propelling the expansion of the sauna and spa market.

Major companies in the sauna and spa market are concentrating on introducing advanced solutions to gain a competitive advantage. One such innovation is contrast heat therapy sauna products, which employ alternating hot and cold treatments to enhance blood circulation, reduce inflammation, and promote healing, offering holistic wellness benefits for both the mind and body. For example, in May 2023, Plunge, a US-based cold plunge company, unveiled the Plunge Sauna, a groundbreaking addition to its product line aimed at enhancing wellness through heat therapy. This sauna, suitable for modern homes, gyms, or spas, complements Plunge's renowned cold plunge, providing contrast therapy known for its ability to enhance blood circulation, alleviate inflammation, and accelerate healing through alternating hot and cold treatments.

In January 2024, Kohler, a US-based provider of bath and kitchen products, made a strategic move by acquiring KLAFS for an undisclosed amount. This acquisition is aimed at expanding Kohler's presence and offerings in the luxury kitchen and bath market by integrating KLAFS' expertise in saunas, steam rooms, and other hydrothermal features. KLAFS, headquartered in Germany, specializes in manufacturing wellness products such as saunas, steam baths, infrared cabins, and pools, aligning well with Kohler's commitment to providing premium solutions for relaxation and rejuvenation.

Major companies operating in the sauna and spa market are Jaquar Group, Kohler Co., Pentair plc, Roca Sanitario S.A., Fluidra S.A., Harvia Oyj, Scandia Manufacturing Ltd., Sunlighten Inc., Health Mate Sauna Corporation, TyloHelo Group AB, EOS Saunatechnik GmbH, Narvi Oy, Sauna360 Group Oy, Almost Heaven Saunas LLC, Effegibi Srl, BTL Industries Ltd., Inca UK Ltd., Superior Sauna & Steam, QCA Spas Inc., Sanspa Industrial Guangzhou Co. Ltd., Crystal Leisure Swimming Pools Ltd., Aqualine Saunas, Physiotherm GmbH, SAWO Inc.

North America was the largest region in the sauna and spa market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the sauna and spa market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the sauna and spa market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Saunas and spas are establishments primarily focused on promoting relaxation, stress relief, and overall well-being. Saunas utilize dry heat sessions to induce sweating and detoxification, while spas offer a variety of treatments such as massages, facials, and hydrotherapy to enhance physical and mental health. These facilities are popular for their ability to promote muscle relaxation, relieve stress, and rejuvenate the body and mind.

The primary types of saunas and spas are entertainment and medical. Entertainment saunas and spas refer to establishments that offer leisure-oriented experiences, such as themed sauna sessions, relaxation treatments, and recreational activities, blending wellness with entertainment. The applications include hotels and hospitality, gyms or fitness and spas, households, and others, which are used by various end users, such as males and females.

The sauna and spa research report is one of a series of new reports that provides sauna and spa market statistics, including the sauna and spa industry's global market size, regional shares, competitors with a sauna and spa market share, detailed sauna and spa market segments, market trends and opportunities, and any further data you may need to thrive in the sauna and spa industry. This sauna and spa market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The sauna and spa market consists of revenues earned by entities by providing services such as facials, body treatments, and salon services. The market value includes the value of related goods sold by the service provider or included within the service offering. The saunas and spas market also includes sales of traditional Finnish saunas, infrared saunas, hot tubs and jacuzzis, and sauna accessories. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.