Online Bookkeeping and Accounting Software Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The online bookkeeping and accounting software market size has grown rapidly in recent years. It will grow from $3.97 billion in 2024 to $4.51 billion in 2025 at a compound annual growth rate (CAGR) of 13.9%. The growth in the historic period can be attributed to demand for efficiency, globalization, regulatory changes, demand for mobile-friendly accounting software, inventory management, customer relationship management.

The online bookkeeping and accounting software market size is expected to see rapid growth in the next few years. It will grow to $7.58 billion in 2029 at a compound annual growth rate (CAGR) of 13.8%. The growth in the forecast period can be attributed to increasing emphasis on user experience, growing use of predictive analytics, security concerns, growing demand for advanced reporting and analytics, regulatory requirements, enhanced collaboration tools. Major trends in the forecast period include artificial intelligence and automation technologies, machine learning algorithms, blockchain technology, real-time financial reporting, integration with IoT devices, and customizable and scalable solutions.

The surge in automation within accounting processes is anticipated to catalyze the expansion of the online bookkeeping and accounting software market. Automation in accounting involves the utilization of software applications to execute essential tasks related to maintaining a business's financial records. This trend is primarily propelled by the imperative for enhanced efficiency, accuracy, and streamlined processes, which in turn reduce manual labor and mitigate the risk of human error. Leveraging online bookkeeping and accounting software facilitates the automation process, leading to streamlined operations, improved data accuracy, and enabling real-time financial management. For instance, findings from a survey conducted by Sage Group plc in June 2022 among 1,400 company respondents revealed a notable increase in the adoption of new technology for aiding the closing process, with 87% of respondents utilizing either cloud-based or hybrid accounting solutions. Consequently, the escalating adoption of automation in accounting practices is fueling the growth trajectory of the online bookkeeping and accounting software market.

Key players in the online bookkeeping and accounting software market are directing their efforts towards the development of innovative solutions tailored to meet evolving business requirements. Notable among these solutions is QuickBooks Online Accountant, designed to streamline financial processes, minimize errors, and liberate resources for businesses to concentrate on strategic endeavors. For instance, Intuit Inc., a US-based business software company, introduced QuickBooks Online Accountant globally in May 2023, extending free access to accounting professionals across more than 170 countries. The platform boasts features such as a unified login and dashboard for real-time access to client data, automated transaction processing, workflow automation capabilities, integration with various applications, and predictive AI-based tax estimations.

In March 2022, Bright Software Group, an Ireland-based provider of accounting, practice management, and payroll software solutions, completed the acquisition of AccountancyManager (AM) Ltd. for an undisclosed sum. This strategic acquisition is poised to enrich Bright Software Group's suite of offerings by integrating cloud-based practice management software tailored for accountants and bookkeepers. By incorporating AccountancyManager's solutions, Bright Software Group aims to provide a comprehensive suite of accounting, practice management, and payroll software solutions catering to the needs of accounting firms and small to medium-sized enterprises. This acquisition underscores Bright Software Group's commitment to delivering holistic software solutions that meet the evolving demands of its clientele.

Major companies operating in the online bookkeeping and accounting software market are NetSuite Inc., SAP SE, Intuit Inc., Workday Inc., Baker Tilly International Ltd., The Sage Group plc, Zoho Corporation, Epicor Software Corporation, Xero Limited, Workiva Inc., Kingdee International Software Group Limited, Ramp Business Corporation, Reckon Limited, The Neat Company, Botkeeper Inc., Wave Financial Inc., Dext, Hubdoc Inc., Pandle Accounting Software, TaxSlayer Pro LLC, LessAccounting LLC, Accountzontrack LLC, FreshBooks Inc., Cougar Mountain Software Inc., FreeAgent Central Limited, KashFlow Software Ltd.\

North America was the largest region in the online bookkeeping and accounting software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online bookkeeping and accounting software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the online bookkeeping and accounting software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The online bookkeeping and accounting software market consists of revenues earned by entities by providing services such as financial maintenance, bill pay and invoicing, bank reconciliation, financial reporting, payroll processing, tax preparation, security and compliance, and real-time reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. The online bookkeeping and accounting software market also includes sales of web-based applications, desktop accounting software, and hybrid business accounting software. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Online bookkeeping and accounting software are digital platforms designed to help individuals and businesses manage their financial transactions, invoices, expenses, and reporting via the internet. These software solutions offer convenient access to real-time financial data, simplifying bookkeeping processes, and fostering collaboration between users and accountants.

The primary types of online bookkeeping and accounting software are cloud-based and on-premises solutions. Cloud-based software enables businesses to securely manage their financial tasks and data over the internet, providing flexibility and accessibility. Pricing models typically include subscription-based and pay-as-you-go options, catering to the needs of various users, including small and medium enterprises (SMEs) and large enterprises.

The online bookkeeping and accounting software research report is one of a series of new reports that provides online bookkeeping and accounting software market statistics, including the online bookkeeping and accounting software industry's global market size, regional shares, competitors with an online bookkeeping and accounting software market share, detailed online bookkeeping and accounting software market segments, market trends and opportunities, and any further data you may need to thrive in the online bookkeeping and accounting software industry. This online bookkeeping and accounting software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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