Live Internet Protocol (IP) Broadcast Equipment Global Market Report 2024

The live Internet protocol (IP) broadcast equipment market size has grown rapidly in recent years. It will grow from $1.25 billion in 2023 to $1.44 billion in 2024 at a compound annual growth rate (CAGR) of 15.6%. The growth witnessed in the historic period can be primarily attributed to several factors, including the rising demand for high-quality content, the increased adoption of 4K and UHD broadcasting technologies, the emergence of virtualization and software-defined networking, the growing need for multiplatform content delivery, and the integration of cloud services into broadcasting operations.

The live Internet protocol (IP) broadcast equipment market size is expected to see rapid growth in the next few years. It will grow to $2.61 billion in 2028 at a compound annual growth rate (CAGR) of 16%. The anticipated growth in the forecast period can be attributed to several key factors, including the increasing prominence of remote production methods, the growing demand for live sports streaming services, a heightened focus on sustainability initiatives, the widespread adoption of next-generation video codecs, and the expanding applications of virtual and augmented reality technologies. Major trends expected to shape the forecast period include the proliferation of cloud-based production solutions, the adoption of remote production workflows, the establishment of IP-based interoperability standards, advancements in video compression technologies, and the integration of Artificial Intelligence (AI) and machine learning functionalities into broadcasting processes.

The upward trend in OTT platform usage is anticipated to be a significant driver behind the expansion of the live Internet protocol (IP) broadcast equipment market. OTT platforms, which deliver audio, video, and other media content directly to users over the internet, bypassing traditional distribution channels such as cable or satellite television, are gaining popularity. This surge is fueled by factors such as cost-effectiveness, original content offerings, flexibility, and mobile accessibility. Live streaming, in particular, serves as a key attraction for OTT platforms, playing a pivotal role in subscriber acquisition and retention. To meet the escalating demand for live-streaming content, OTT providers rely on robust and high-performance IP-based broadcast equipment capable of delivering seamless live broadcasts over the internet. For example, Amazon Prime, an OTT service provider, witnessed a notable increase in its Prime membership from 213 million in 2022 to 230 million worldwide in 2023, as reported by Exploding Topics. Additionally, Mint reported a 13.5% rise in the total audience for OTT platforms, reaching 481.1 million in 2023 compared to 423.8 million in 2022. Consequently, the surging popularity of OTT platforms is fueling growth within the live Internet protocol (IP) broadcast equipment market.

Key players in the live Internet protocol (IP) broadcast equipment domain are channeling their efforts towards the development of advanced switchers and professional-grade cameras to elevate live production capabilities. Products such as the ATEM Television Studio HD 8 and Blackmagic Studio Camera 6K Pro represent cutting-edge broadcasting equipment tailored for professional live video production. The ATEM Television Studio HD 8 stands out as an all-in-one HD video switcher equipped with advanced streaming and recording functionalities. Conversely, the Blackmagic Studio Camera 6K Pro boasts a superior studio camera design, featuring a larger 6K Super 35 sensor and an EF lens mount to deliver cinematic image quality. In February 2023, Blackmagic Design Pty Ltd., an Australia-based digital cinema and hardware manufacturer, introduced these innovative solutions targeting professional live production setups. The ATEM Television Studio HD 8 offers a compact live production switcher integrated with a broadcast control panel, facilitating various functions such as streaming, recording, and multiview. On the other hand, the Blackmagic Studio Camera 6K Pro elevates live production capabilities with features such as remote-controlled ND filters, compatibility with different lenses, and advanced streaming functionalities.

In November 2023, DOMO Broadcast Systems, a UK-based broadcast company, completed the acquisition of Wave Central LLC to reinforce its presence in the live IP broadcast equipment sector, particularly in North America. This acquisition bolsters Domo Broadcast's product portfolio for live events, sports coverage, film production, and unmanned applications. Wave Central LLC, a US-based provider of wireless broadcast equipment, aligns with Domo Broadcast's objectives of expanding its market reach and enhancing its offerings in the live IP broadcast equipment segment.

Major companies operating in the live internet protocol (IP) broadcast equipment market are Sony Corporation, Panasonic Corporation, Cisco Systems Inc., Ericsson AB, Arista Networks Inc., Belden Inc., Evertz, Blackmagic Design Pty Ltd., Ross Video Ltd., Imagine Communications, EVS Broadcast Equipment SA, NewTek Inc., Grass Valley, Sencore Inc., ETL Systems Ltd., Lynx Technik AG, Matrox Graphics Inc., RIEDEL Communications GmbH & Co. KG, LAWO AG, Teradek LLC, AJA Video Systems Inc., Telos Alliance, Ikegami Tsushinki Co. Ltd., Beijing Gefei Technology Co. Ltd.

North America was the largest region in the live Internet protocol (IP) broadcast equipment market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the live internet protocol (ip) broadcast equipment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the live internet protocol (IP) broadcast equipment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Live internet protocol (IP) broadcast equipment comprises devices utilized for the production, transmission, and distribution of live media content over IP networks. This technology enables the real-time dissemination of events, news, sports, entertainment, or corporate communications, enabling broadcasters, content creators, and enterprises to engage audiences across diverse platforms and devices.

Key categories of live internet protocol (IP) broadcast equipment include broadcast switchers, switches and servers, infrastructure, among others. A broadcast switcher facilitates the selection and routing of multiple audio or video sources for live broadcast or recording, ensuring smooth transitions between various inputs. These equipment options are available through various sales channels, including online and offline platforms, and cater to a range of applications such as broadcast production centers, in-stadium broadcasts, outside broadcast vans, and more.

The live Internet protocol (IP) broadcast equipment market research report is one of a series of new reports that provides live Internet protocol (IP) broadcast equipment market statistics, including live Internet protocol (IP) broadcast equipment industry global market size, regional shares, competitors with an live Internet protocol (IP) broadcast equipment market share, detailed live Internet protocol (IP) broadcast equipment market segments, market trends and opportunities, and any further data you may need to thrive in the live Internet protocol (IP) broadcast equipment industry. This live Internet protocol (IP) broadcast equipment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The live Internet protocol (IP) broadcast equipment market consists of sales of IP cameras, transmitters and gap fillers, audio mixers and interfaces, encoding and decoding devices, video servers, routers, amplifiers, and antennas. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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