Customer Information System Global Market Report 2024

The customer information system market size has grown rapidly in recent years. It will grow from $1.29 billion in 2023 to $1.46 billion in 2024 at a compound annual growth rate (CAGR) of 13%. The growth observed in the historical period can be attributed to several factors, including initiatives aimed at enhancing data accuracy, upgrades to user interfaces, overhauls to security measures, improvements in scalability, and the integration of customer information systems with customer relationship management (CRM) platforms.

The customer information system market size is expected to see rapid growth in the next few years. It will grow to $2.41 billion in 2028 at a compound annual growth rate (CAGR) of 13.4%. The growth observed in the historical period can be attributed to several factors, including initiatives aimed at enhancing data accuracy, upgrades to user interfaces, overhauls to security measures, improvements in scalability, and the integration of customer information systems with customer relationship management (CRM) platforms.

The anticipated rise in global utility consumption is poised to drive the expansion of the customer information system market. Utility consumption denotes the usage of resources such as electricity, water, and gas by residential, commercial, or industrial consumers. Factors such as increased infrastructure investment, industrialization, and evolving consumer patterns contribute to the escalating global utility consumption. Customer information systems tailored for utility consumption enable efficient monitoring and management of customer usage data, enhancing service delivery and optimizing resource utilization. For instance, as per the International Energy Agency (IEA) report in December 2023, the U.S. witnessed a notable surge of about 3.2% in total electricity end-use consumption in 2022 compared to the preceding year, underscoring the significance of such systems in meeting escalating demands.

Key players in the customer information system market are directing their efforts towards technological advancements to gain competitive advantage. Innovations such as cloud-based data platforms are increasingly being embraced, facilitating efficient storage, management, and analysis of large volumes of customer data. These platforms play a pivotal role in optimizing operations and enriching customer experiences by empowering organizations to effectively handle extensive customer data. For instance, AGL, an energy company based in Australia, unveiled a cutting-edge customer data platform powered by the Microsoft cloud in January 2023. This strategic move aims to empower consumers by granting them greater control over their data while leveraging the capabilities of cloud-based infrastructure for secure data exchange and advanced analytics.

In October 2022, Appier Inc., a technology services company based in China, finalized the acquisition of Woopra. This strategic acquisition aligns with Appier's vision of creating a next-generation, AI-powered customer data platform. By integrating Woopra's customer analytics software, Appier seeks to enhance its offerings with advanced capabilities in customer data integration and synchronization. The synergies between the two entities are anticipated to elevate marketing strategies through AI-driven insights and streamlined connections with external systems. Woopra, a U.S.-based provider of customer information system solutions, brings valuable expertise to Appier's portfolio, fostering innovation and growth opportunities in the evolving market landscape.

Major companies operating in the customer information system market are International Business Machines Corporation, Oracle Corporation, Schneider Electric, SAP SE, HCL Technologies, Wipro Limited, Indra Company Inc., Agility Customer Information System, Hansen Technologies Corporation, Gentrack Limited, Fluentgrid Limited, Avertra Corporation, Harris Computer Systems, Cayenta CIS, Vertexone, Itineris NV, Open International LLC, Hydro Comp Enterprises Ltd., Ferranti Computer Systems NV, Cogsdale Corporation, Northstar Utilities Solutions, Advanced Utility Systems, Efluid SAS, Milestone Utility Services Inc., Cognera Corporation.

North America was the largest region in the customer information system market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer information system market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the customer information system market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A customer information system (CIS) is a specialized database engineered to store and efficiently manage critical customer data, encompassing contact details, purchase histories, and preferences. Its primary objective is to optimize customer relationship management (CRM) strategies by facilitating the tracking and analysis of customer interactions. Through the utilization of a CIS, businesses can enhance their ability to provide personalized services, thereby elevating overall customer satisfaction levels.

The primary components of a customer information system (CIS) consist of solutions and services. A solution entails a comprehensive response or remedy to address a particular problem or challenge. These solutions can be deployed either in the cloud or on-premises, providing a range of services such as 24/7 assistance, product updates, repairs, and testing. They cater to diverse end-users, including those involved in water and wastewater management, energy and utilities, as well as electricity and power management sectors.

The customer information system market research report is one of a series of new reports that provides customer information system market statistics, including customer information system industry global market size, regional shares, competitors with a customer information system market share, detailed customer information system market segments, market trends and opportunities, and any further data you may need to thrive in the customer information system industry. This customer information system market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The customer information system market includes revenues earned by entities by providing services such as data management services, customer relationship management (CRM), analytics, and reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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