Continuous Testing Global Market Report 2024

The continuous testing market size has grown rapidly in recent years. It will grow from $2.59 billion in 2023 to $3.05 billion in 2024 at a compound annual growth rate (CAGR) of 17.7%. The growth observed during the historic period can be attributed to several factors. These include the growing imperative to reduce the costs associated with defects and enhance testing processes, the heightened demand for timely delivery of software and digital transformation initiatives, the acceleration of release cycles, and the increased adoption of automation within testing practices.

The continuous testing market size is expected to see rapid growth in the next few years. It will grow to $5.9 billion in 2028 at a compound annual growth rate (CAGR) of 17.9%. The anticipated growth in the forecast period can be attributed to several key drivers. These include the widespread adoption of agile and DevOps methodologies, the growing imperative for continuous and timely delivery of software, the increasing demand for Internet of Things (IoT)-enabled devices, the escalating complexity of software applications, and the optimization of quality assurance (QA) processes. Major trends expected in the forecast period encompass the adoption of a shift-left approach to testing, increased utilization of test automation, the implementation of shift-right testing strategies, a heightened focus on security testing, and a shift towards cloud-based testing solutions.

The escalating demand for IoT devices is anticipated to be a driving force behind the growth of the continuous testing market in the coming years. IoT devices, comprising specialized computing hardware such as sensors, actuators, and appliances that wirelessly connect to networks, facilitate data transmission and interaction over the Internet. The surge in IoT device adoption is underpinned by various factors including the widespread availability of high-speed internet and wireless networks, the decreasing costs of hardware components, and the increasing consumer appetite for smart devices. These IoT devices offer the capability to simulate diverse environmental conditions such as temperature, humidity, pressure, and motion, enabling testers to validate application performance under various scenarios. Test automation tools can engage with IoT devices to conduct functional, performance, and compatibility testing across a broad spectrum of devices and configurations. For example, data from the Health Sector Cybersecurity Coordination Center (HC3), a US-based entity within the Department of Health and Human Services (HHS) Cybersecurity Program, indicates that approximately 7 billion IoT devices were interconnected in 2022, with projections suggesting a significant expansion, estimating an additional 20 billion devices leveraging IoT technology by 2025. Consequently, the burgeoning demand for IoT devices is fueling the expansion of the continuous testing market.

Key players within the continuous testing market are directing their efforts towards introducing cutting-edge continuous testing services to enhance their competitive position. One such service is virtual mobile grid services, which offer cloud-based capabilities for testing mobile applications at scale by facilitating test authoring, execution, and analysis across thousands of real and virtual devices. For instance, Tricentis GmbH, an Austria-based software testing company, unveiled its Virtual Mobile Grid service in October 2023 as an addition to its mobile application testing grid portfolio. This service simplifies mobile application testing at scale, addressing various challenges encountered by development teams in ensuring the quality and performance of mobile apps across diverse devices and platforms. Additionally, it automates test creation and execution, streamlining the testing process and ensuring efficient testing prior to deployment in production environments.

In April 2022, SmartBear Software Inc., a US-based IT company, completed the acquisition of PactFlow, an Austria-based provider of continuous testing solutions through its managed version of the Open Source Pact Broker. This strategic acquisition underscores SmartBear's commitment to offering a comprehensive platform supporting the complete API lifecycle, focusing on reusability, accelerated time to market via the CI or CD pipeline, and enhanced developer workflows. PactFlow's expertise in continuous testing solutions enhances SmartBear's capabilities, positioning it to provide robust support for organizations seeking to optimize their testing processes and achieve seamless integration within their development workflows.

Major companies operating in the continuous testing market are International Business Machine Corporation, Broadcom Inc., Capgemini SE, Cognizant Technology Solutions India Private Limited., HCL Technologies Limited, Atos SE, Tech Mahindra Limited, EPAM Systems Inc., Micro Focus International plc, Larsen and Toubro Infotech Limited, QualiTest Group, Mindtree Consulting Limited, Hexaware Technologies Limited, Vector Software Inc., Sauce Labs Inc., Spirent Communications plc, Parasoft Corporation, Tricentis India Pvt. Ltd., Applause Quality Inc., Cigniti Technologies Limited (Cigniti), NIIT Technologies Limited, QA Mentor, SmartBear Software LLC, Worksoft Inc., Appvance Inc., Kobiton Inc., LogiGear Corporation, Softcrylic LLC, PractiTest Ltd., Testplant Limited.

North America was the largest region in the continuous testing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the continuous testing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the continuous testing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Continuous testing involves integrating automated tests throughout the software development life cycle to provide ongoing feedback, ensuring quality and efficiency in the development process. This practice encompasses running automated tests whenever new code is integrated, spanning from early stages such as integration testing to later stages such as system testing, regression testing, and user acceptance testing.

The primary components of continuous testing include software and services. It plays a pivotal role in enhancing software quality, expediting development cycles, reducing costs, and fostering team collaboration. Continuous testing is applicable across various platforms, including web, desktop, and mobile. It can be deployed both in the cloud and on-premises, catering to organizations of diverse sizes, including small and medium-sized enterprises (SMEs) and large enterprises. It is utilized by a wide array of end-users spanning industries such as banking, financial services, and insurance (BFSI), retail and consumer goods, transportation and logistics, healthcare, manufacturing, telecommunications and information technology, energy and utilities, government, media, and entertainment.

The continuous testing market research report is one of a series of new reports that provides continuous testing market statistics, including continuous testing industry global market size, regional shares, competitors with a continuous testing market share, detailed continuous testing market segments, market trends and opportunities, and any further data you may need to thrive in the continuous testing industry. This continuous testing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The continuous testing market includes revenues earned by entities by providing services such as test automation, performance testing, and security testing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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