Application Release Automation Global Market Report 2024

The application release automation market size has grown rapidly in recent years. It will grow from $3.11 billion in 2023 to $3.55 billion in 2024 at a compound annual growth rate (CAGR) of 14.2%. The growth observed in the historical period can be attributed to factors such as cost-effectiveness, the need for flexibility and scalability, the complexity of integration, the automation of deployment tasks, and the management of contemporary application architectures.

The application release automation market size is expected to see rapid growth in the next few years. It will grow to $6.14 billion in 2028 at a compound annual growth rate (CAGR) of 14.6%. Anticipated growth in the forecast period is driven by factors such as the adoption of agile development practices, the rise of low-code or no-code platforms, seamless integration with enterprise tools, a transition towards microservices, and digital transformation initiatives. Major trends expected in the forecast period include AI-driven release orchestration, a move towards self-service automation, the adoption of hybrid cloud deployment models, enhanced security automation, and the implementation of serverless deployment automation.

The surge in DevOps practices is poised to be a significant driver behind the growth of the application release automation market in the foreseeable future. DevOps practices, shorthand for development and operations, encompass a set of methodologies, tools, and cultural principles aimed at automating and streamlining communication between IT and software development teams. This trend is gaining momentum owing to the escalating intricacies of software development, coupled with the imperative for swifter delivery and heightened agility. Application release automation serves as the automation backbone for DevOps, enabling organizations to consistently deploy applications across diverse environments, spanning development, testing, staging, and production. For example, findings from the 2023 Global DevSecOps Report by GitLab reveal that approximately 36% of DevSecOps professionals worldwide integrate DevSecOps practices into their software development processes, marking a notable uptick from 27% in 2020. Consequently, the burgeoning demand for DevOps practices is fueling the expansion of the application release automation market.

Prominent players in the application release automation arena are channeling their efforts towards the development of holistic software solutions leveraging causal artificial intelligence (AI), exemplified by AutomationEngine, to attain a competitive edge. AutomationEngine represents a comprehensive software solution engineered to automate diverse workflows, with a particular emphasis on prepress, packaging, and data remediation tasks. For instance, Dynatrace, a US-based software intelligence company, introduced AutomationEngine in February 2023, harnessing causal AI to furnish answer-driven automation capabilities. This solution empowers enterprises to effectively manage cloud environments, expedite innovation, fortify security postures, and consistently enhance business outcomes.

In November 2023, Broadcom, Inc., a leading US-based software company, completed the acquisition of VMware Inc, the financial terms of which remain undisclosed. This acquisition positions Broadcom to bolster its investment in VMware Cloud Foundation and allied products, catering to enterprise clients seeking comprehensive solutions for establishing and modernizing their private and hybrid cloud environments. VMware, Inc., a US-based cloud computing technology company, offers release automation solutions tailored to organizations embracing agile development methodologies.

Major companies operating in the application release automation market are Microsoft Corporation, HP Inc., IBM Corporation, Broadcom, Red Hat Inc., Atlassian Corporation Plc, Micro Focus International plc, BMC Software Inc., ThoughtWorks Inc., Dynatrace LLC, Circle Internet Services Inc., GitLab Inc., Rocket Software Inc., Jfrog Ltd., Digital.ai Software Inc., Electric AI Inc., Chef Software Inc., CloudBees Inc., Puppet Inc., QualiSystems Ltd., Octopus Deploy Pty Ltd., Codefresh Inc., Automic Software Inc., RapidDeploy, Plutora, Travis CI GmbH, Spinnaker Global Limited, DeployHub Inc., Clarive Software Inc., Inedo.

North America was the largest region in the application release automation market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the application release automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the application release automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Application release automation (ARA) involves automating the deployment, configuration, testing, and release of software applications across different environments, from development to production. It enhances the software delivery pipeline, ensuring faster and more reliable releases with consistent quality.

The main components of ARA include tools and services. Services encompass the features implemented, controlled, and monitored within an application environment. ARA can be deployed both on-premises and on the cloud, catering to organizations of various sizes, including small and medium-sized enterprises (SMEs) and large enterprises. It serves end-users across industries such as BFSI, IT and telecommunications, retail and e-commerce, media and entertainment, and others.

The application release automation market research report is one of a series of new reports that provides application release automation market statistics, including application release automation industry global market size, regional shares, competitors with application release automation market share, detailed application release automation market segments, market trends, and opportunities, and any further data you may need to thrive in the application release automation industry. This application release automation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The application release automation market consists revenues earned by entities by providing Script-based application release automation, model-based application release automation, container-based application release automation, and cloud-native application release automation. The market value includes the value of related goods sold by the service provider or included within the service offering. The application release automation market also includes of sales of application release orchestration (ARO) tools, and deployment automation tools to streamline the software release process. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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