Application Release Automation Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The application release automation market size has grown rapidly in recent years. It will grow from $3.55 billion in 2024 to $4.08 billion in 2025 at a compound annual growth rate (CAGR) of 14.9%. The growth in the historic period can be attributed to cost efficiency, demand for flexibility and scalability, integration complexity, automation of deployment tasks, and management of modern application architectures.

The application release automation market size is expected to see rapid growth in the next few years. It will grow to $7.03 billion in 2029 at a compound annual growth rate (CAGR) of 14.5%. The growth in the forecast period can be attributed to agile development practices, the emergence of low-code or no-code platforms, seamless integration with enterprise tools, a shift towards microservices, and digital transformation initiatives. Major trends in the forecast period include AI-driven release orchestration, a shift to self-service automation, hybrid cloud deployment models, enhanced security automation, and serverless deployment automation.

The increasing adoption of cloud computing is anticipated to drive the growth of the application release automation (ARA) market in the future. Cloud computing refers to the on-demand delivery of computing services, such as storage, processing power, and software, over the internet, facilitating flexible, scalable, and cost-effective resource management. This growing adoption can be attributed to various factors, including cost efficiency, scalability, and effective disaster recovery solutions. ARA tools streamline the deployment process, enabling organizations to rapidly release applications and updates, which is crucial for adapting to market changes and customer needs in cloud environments. For example, in April 2024, the European Commission, a Belgium-based government agency, reported that in 2023, 77.6% of large enterprises utilized cloud computing services, marking a 6 percentage point increase from 2021. Meanwhile, for medium-sized enterprises, the adoption of cloud services reached 59% in 2023, up from 53% in 2021. Therefore, the increasing adoption of cloud computing is propelling the growth of the application release automation market.

Prominent players in the application release automation arena are channeling their efforts towards the development of holistic software solutions leveraging causal artificial intelligence (AI), exemplified by AutomationEngine, to attain a competitive edge. AutomationEngine represents a comprehensive software solution engineered to automate diverse workflows, with a particular emphasis on prepress, packaging, and data remediation tasks. For instance, Dynatrace, a US-based software intelligence company, introduced AutomationEngine in February 2023, harnessing causal AI to furnish answer-driven automation capabilities. This solution empowers enterprises to effectively manage cloud environments, expedite innovation, fortify security postures, and consistently enhance business outcomes.

In November 2023, Broadcom, Inc., a leading US-based software company, completed the acquisition of VMware Inc, the financial terms of which remain undisclosed. This acquisition positions Broadcom to bolster its investment in VMware Cloud Foundation and allied products, catering to enterprise clients seeking comprehensive solutions for establishing and modernizing their private and hybrid cloud environments. VMware, Inc., a US-based cloud computing technology company, offers release automation solutions tailored to organizations embracing agile development methodologies.

Major companies operating in the application release automation market are Microsoft Corporation, HP Inc., IBM Corporation, Broadcom, Red Hat Inc., Atlassian Corporation Plc, Micro Focus International plc, BMC Software Inc., ThoughtWorks Inc., Dynatrace LLC, Circle Internet Services Inc., GitLab Inc., Rocket Software Inc., Jfrog Ltd., Digital.ai Software Inc., Electric AI Inc., Chef Software Inc., CloudBees Inc., Puppet Inc., QualiSystems Ltd., Octopus Deploy Pty Ltd., Codefresh Inc., Automic Software Inc., RapidDeploy, Plutora, Travis CI GmbH, Spinnaker Global Limited, DeployHub Inc., Clarive Software Inc., Inedo.

North America was the largest region in the application release automation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the application release automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the application release automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The application release automation market consists revenues earned by entities by providing Script-based application release automation, model-based application release automation, container-based application release automation, and cloud-native application release automation. The market value includes the value of related goods sold by the service provider or included within the service offering. The application release automation market also includes of sales of application release orchestration (ARO) tools, and deployment automation tools to streamline the software release process. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Application release automation (ARA) involves automating the deployment, configuration, testing, and release of software applications across different environments, from development to production. It enhances the software delivery pipeline, ensuring faster and more reliable releases with consistent quality.

The main components of ARA include tools and services. Services encompass the features implemented, controlled, and monitored within an application environment. ARA can be deployed both on-premises and on the cloud, catering to organizations of various sizes, including small and medium-sized enterprises (SMEs) and large enterprises. It serves end-users across industries such as BFSI, IT and telecommunications, retail and e-commerce, media and entertainment, and others.

The application release automation market research report is one of a series of new reports that provides application release automation market statistics, including application release automation industry global market size, regional shares, competitors with application release automation market share, detailed application release automation market segments, market trends, and opportunities, and any further data you may need to thrive in the application release automation industry. This application release automation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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