Active Geofencing Market Report 2026

The active geofencing market size has grown exponentially in recent years. It will grow from $2.15 billion in 2025 to $2.62 billion in 2026 at a compound annual growth rate (CAGR) of 21.6%. The growth in the historic period can be attributed to location-based marketing growth, smartphone penetration, gps technology adoption, demand for security monitoring, enterprise digitization.

The active geofencing market size is expected to see rapid growth in the next few years. It will grow to $5.11 billion in 2030 at a compound annual growth rate (CAGR) of 18.2%. The growth in the forecast period can be attributed to 5g rollout impact, smart city initiatives, growth of logistics tracking, demand for real-time analytics, regulatory compliance monitoring. Major trends in the forecast period include real-time location-based engagement, expansion of mobile geofencing, integration with iot platforms, growth in asset tracking applications, demand for personalized notifications.

The increasing adoption of mobile devices is expected to drive the growth of the active geofencing market in the coming years. A mobile device is a portable electronic gadget designed for wireless communication and data transmission. The adoption of mobile devices is rising due to the proliferation of 4G LTE and 5G networks, growth in e-commerce, and improved affordability, making them accessible to a wider population globally. Mobile devices support active geofencing by providing precise location data, enabling instant communication, and offering a user-friendly interface for interacting with geofencing systems. For example, in March 2024, according to ConsumerAffairs, American smartphone ownership rose to 92% in 2023 from 86% in 2022. Additionally, it was estimated that in 2024, American adults will spend an average of more than 4.5 hours daily on their mobile devices. Thus, the rising adoption of mobile devices is fueling the active geofencing market.

Leading companies in the workover rigs market are concentrating on technological advancements such as dealership fleet security to improve fleet management. Dealership fleet security employs advanced technologies and strategies designed to protect automotive dealerships' vehicle assets from theft, unauthorized usage, and operational inefficiencies through real-time monitoring and geofencing solutions. For example, in October 2024, Dealerware, a U.S.-based software company, introduced Advanced Geofencing & Alerts, an innovative fleet management solution tailored for automotive dealerships. This system allows dealerships to establish customizable geofence boundaries and receive instant notifications when vehicles enter or exit these designated areas. This technology enhances fleet security by enabling dealerships to monitor vehicle movements, thereby reducing risks related to theft and unauthorized usage while optimizing operations with automated alerts. Featuring configurable rules for alert triggers and an actionable alerts drawer for prompt responses, this system empowers dealerships to maintain greater control over their vehicle assets and improve overall operational efficiency.

In June 2023, Lionfield Capital, a US-based private investment company, completed the acquisition of Mudshare, underscoring a strategic move aimed at augmenting Mudshare's capabilities and footprint in the tech ecosystem, particularly within the civic tech sector. This acquisition is poised to bolster Mudshare's position as a leading provider of marketing technology solutions, including active geofencing and peer-to-peer texting services. By empowering marketers to harness geofencing technology for targeted advertising and communication strategies, Mudshare facilitates meaningful connections and communication for impactful civic causes, aligning seamlessly with Lionfield Capital's strategic vision of fostering innovation and driving growth within the tech landscape.

Major companies operating in the active geofencing market report include Google LLC, Apple Inc, Microsoft Corporation, Oracle Corporation, Salesforce Inc, Esri, HERE Technologies, TomTom NV, Qualcomm Incorporated, Cisco Systems Inc, IBM, Simpli.fi, Radar Labs Inc, Blueshift Labs, Near Intelligence, Infillion, Plot Projects, GroundTruth, Foursquare Labs, Unacast, Gimbal Inc, Upland Software Inc.

North America was the largest region in the active geofencing market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the active geofencing market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the active geofencing market report include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The active geofencing market consists of revenues earned by entities by providing services such as real-time location tracking, location-based marketing, analytics and reporting, and customer engagement and loyalty programs. The market value includes the value of related goods sold by the service provider or included within the service offering. The active geofencing market also includes sales of products such as Bluetooth beacons, Near Field Communication (NFC) tags, geolocation sensors, and satellite-based navigation systems. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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