Food Blenders and Mixers Global Market Opportunities and Strategies to 2033

This report describes and explains the food blenders and mixers market and covers 2018-2023, termed the historic period, and 2023-2028, 2033F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

The global food blenders and mixers market reached a value of nearly $8.2 billion in 2023, having grown at a compound annual growth rate (CAGR) of 5.03% since 2018. The market is expected to grow from $8.5 billion in 2023 to $12.1 billion in 2028 at a rate of 7.35%. The market is then expected to grow at a CAGR of 6.20% from 2028 and reach $16.3 billion in 2033.

Growth in the historic period resulted from increasing demand for fast-food options, changing lifestyles of consumers, rising bakery and dairy consumption and rapid urbanization. Factors that negatively affected growth in the historic period was challenges posed by safety concerns and lack of awareness of food blenders and mixers.

Going forward, the expansion of the food service industry, increasing health consciousness among consumers, growth of e-commerce and online shopping platforms and rising disposable incomes per capita will drive the growth. Factor that could hinder the growth of the food blenders and mixers market in the increase in the cost of power and energy and high cost associated with equipment.

The food blenders and mixers market is segmented by type into high shear mixer, shaft mixer, screw mixer and blender, double cone blender, ribbon blender, planetary mixer and other types. The high shear mixer market was the largest segment of the food blenders and mixers market segmented by type, accounting for 26.18% or $2.2 billion of the total in 2023. Going forward, the high shear mixer segment is expected to be the fastest growing segment in the food blenders and mixers market segmented by type, at a CAGR of 8.07% during 2023-2028.

The food blenders and mixers market is segmented by application into bakery, dairy, beverage, confectionary and other applications. The bakery market was the largest segment of the food blenders and mixers market segmented by application, accounting for 33.32% or $2.8 billion of the total in 2023. Going forward, the dairy segment is expected to be the fastest growing segment in the food blenders and mixers market segmented by application, at a CAGR of 9.00% during 2023-2028.

The food blenders and mixers market is segmented by technology into batch mixing and continuous mixing. The batch mixing market was the largest segment of the food blenders and mixers market segmented by technology, accounting for 62.30% or $5.3 billion of the total in 2023. Going forward, the continuous mixing segment is expected to be the fastest growing segment in the food blenders and mixers market segmented by technology, at a CAGR of 8.09% during 2023-2028.

The food blenders and mixers market is segmented by mode of operation into automatic and semi-automatic. The automatic market was the largest segment of the food blenders and mixers market segmented by mode of operation, accounting for 65.63% or $5.6 billion of the total in 2023. Going forward, the automatic segment is expected to be the fastest growing segment in the food blenders and mixers market segmented by mode of operation, at a CAGR of 8.38% during 2023-2028.

The food blenders and mixers market is segmented by end-user into household and commercial. The household market was the largest segment of the food blenders and mixers market segmented by end-user, accounting for 59.37% or $5 billion of the total in 2023. Going forward, the commercial segment is expected to be the fastest growing segment in the food blenders and mixers market segmented by end-user, at a CAGR of 7.91% during 2023-2028.

North America was the largest region in the food blenders and mixers market, accounting for 31.32%% or $2.6 billion of the total in 2023. It was followed by Western Europe, Asia Pacific and then the other regions. Going forward, the fastest-growing regions in the food blenders and mixers market will be Asia Pacific and South America where growth will be at CAGRs of 9.59% and 8.81% respectively. These will be followed by Eastern Europe and Western Europe where the markets are expected to grow at CAGRs of 7.50% and 6.55% respectively.

The global food blenders and mixers market is fairly concentrated, with a few large players operating in the market. The top ten competitors in the market made up to 34.37% of the total market in 2022. The market concentration can be attributed to the presence of large number of players in different geographies. Prominent players are acquiring the products and entering into partnerships with the other companies to consolidate their market positions across the globe, while others are distributing products. Whirlpool Corporation was the largest competitor with a 12.91% share of the market, followed by Electrolux AB with 4.96%, Tetra Laval International S.A. with 3.36%, Alfa Laval AB with 2.54%, GEA Group AG with 2.31%, Smeg S.p.A with 1.93%, Sulzer AG with 1.91%, SPX Flow with 1.53%, Hamilton Beach Brands Inc. with 1.47% and Vitamix Corporation with 1.46%.

The top opportunities in the food blenders and mixers market segmented by type will arise in the high shear mixer segment, which will gain $1.1 billion of global annual sales by 2028. The top opportunities in the food blenders and mixers market segmented by application will arise in the bakery segment, which will gain $1.1 billion of global annual sales by 2028. The top opportunities in the food blenders and mixers market segmented by technology will arise in the batch mixing segment, which will gain $2.1 billion of global annual sales by 2028. The top opportunities in the food blenders and mixers market segmented by mode of operation will arise in the automatic segment, which will gain $2.7 billion of global annual sales by 2028. The top opportunities in the food blenders and mixers market segmented by end-user will arise in the household segment, which will gain $2 billion of global annual sales by 2028. The food blenders and mixers market size will gain the most in the USA at $784.06 million.

Market-trend-based strategies for the food blenders and mixers market include Increasing focus on kitchen appliances with all-in-one functionality, advanced blending solutions for diverse culinary applications, technological advancements to enhance food blenders and mixers meeting consumer demands, advancements in smart technology transforming food blenders and mixers and new product launches with focus on compact blenders.

Player-adopted strategies in the food blenders and mixers market include focus on strategic acquisitions to expand their business and develop the business expertise, focus on providing new services and products, focus on collaborations to promote sustainability by providing its products, and focus on providing new technologies and better product upgrades.

To take advantage of the opportunities, the analyst recommends the food blenders and mixers companies to focus on culinary versatility, focus on advanced blending solutions, focus on technological advancements for enhanced efficiency, focus on smart technology integration for enhanced user experience, focus on compact blender innovation to meet consumer needs, focus on high shear and shaft mixer market segments, focus on continuous mixing segment for market expansion, expand in emerging markets, focus on diversifying distribution channels for market expansion, provide competitively priced offerings, focus on strategic pricing strategies for market leadership, participate in trade shows and events, continue to use B2B promotions, focus on digital engagement for enhanced market visibility, focus on dairy and beverage application segments and focus on household segment.