The Brand Reputation Summit (San Diego, CA, United States - January 28-29, 2025)

The Brand Reputation Summit has been announced!

Part of the ‘TED-style’ storytelling leadership Summit portfolio, this is a cross-industry event designed for PR/Marketing/Branding & Communications professionals to help create an infallible reputation management plan that ensures you can protect your company or brand against any potential reputational threat.

In today’s super-connected world, news travels fast, especially if it’s bad news. A negative perception of your company or brand can have disastrous consequences for your company’s stability and revenue. The smallest incident can snowball into a reputational threat and every organization - from Fortune 500s to start-ups, is vulnerable.

Join PR/Marketing & Communications professionals for the Industry’s ONLY ‘TED-Style’ Reputation & Brand Resilience Summit. By attending you will learn best practices in how to:

• DIAGNOSE where reputational threats to your company or brand currently lie
• IDENTIFY the types of PR crisis you may deal with in the future
• DEVELOP a robust and infallible reputation management strategy plan involving pre-emptive planning, contingency and recovery plans of action.
• KNOW the do’s and don’ts from brand and communications experts when responding to major reputational threats
• TURN potential crisis moments into positive opportunities for future company success

So whether you’re a smaller company dealing with negative online reviews or a larger company dealing with increased scrutiny from the media, online and the general public, this event is not to be missed! Hear from 20+ cross-industry speakers sharing their stories and front-line experiences of planning, contingency & recovery, while managing internal and public communications in often challenging, fast-moving situations.

Summit Themes Include:

• Critical Thinking: The Bridge PR & AI Need
• The Future of Online Reputation Management
• The Art of Storytelling to Enhance Your Brand Reputation
• You are only as good as your Reputation!
• Leading by Example in Your Organization
• From Unknown Brand to Known Brand
• Maintaining your Reputation: Do’s & Don’ts
• Social Leadership & Accountability
• Protecting your Reputation from Imposters
• Building a Brand on Social Media
• Cyber Security for Reputation and Brand Resilience in the Digital World
• Integrating Old School Tactics with New Tools into Reputation Strategy
• What’s next for Reputation Management: 2024 & Beyond?
• Marketers and Communicators: Take the Helm with Generative (Gen) AI Change Management
• Building your Brand with Diverse Audiences
• Developing & Maintaining an Authentic Brand Voice
• Choosing a Reputation Management Partner
• Turning Negative PR into Positive PR