Tourism Destination Market Insight: North America (2024)

Analysis of destination markets, infrastructure and attractions, main and emerging source markets, as well as risks and opportunities in North America. This report explores the types of travelers that visit the region as well as a SWOT analysis.

Key Highlights

• In 2023, international arrivals to the country reached 126.7 million. Majority of the travelers preferred to travel to North America for leisure purposes, with 74.3 million travelers or 58.6% of overall international arrivals traveling for this purpose.
• Singles, however, accounted for the largest share of inbound travelers in 2023 (41.4% of all inbound trips, or 52.9 million travelers), as this region is increasingly becoming one of the sought after solo travel destinations with varied geographical features, adventure spots and range of accommodations.
• Domestic tourism in North America has always been dominated by VFR, which accounts for 39.5% of all trips in 2023. This number in 2023 accounts for 789.9 million trips.

Intraregional tourism plays a significant part in inbound tourism for each of the North American destinations. In 2023, a significant portion of US's inbound tourist share is attributed to visitors from Canada and Mexico, accounting for 53% of the total. Similarly, Canada also exhibits a comparable pattern, where the majority of the influx of visitors in 2023, amounting to 71.5%, originating from the US and Mexico.

Scope

• This report is part of the analyst's Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case North America.

Reasons to Buy

• Obtain a clear and detailed insight into new developments in two popular tourist destinations.
• Use data and analysis to explore trends related to international arrivals and spending, tourism segments as well as construction, foreign direct investments (FDI), airlines and hotel developments.
• Gain a better understanding of the opportunities in the market, as well as the risks, to support better business decisions.