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UK: Home Category Data, The Consumer - Major Kitchen Appliances 2024

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    Report

  • 50 Pages
  • April 2024
  • Region: United Kingdom
  • GlobalData
  • ID: 5971301
The UK: Home Category Data, The Consumer - Major Kitchen Appliances 2024 report offers a comprehensive insight into consumer attitudes in the UK major kitchen appliances market. The report focuses on four key subcategories: cooking, laundry, refrigeration and dishwashing. Consumer data is based on our 2024 UK major kitchen appliances survey, using a panel of 2,000 nationally representative consumers.

Scope

  • Currys is the most shopped at retailer across all major kitchen appliances subcategories
  • Replacement is the primary consumer purchase motivation for major kitchen appliances
  • Price is the most important factor for consumers when purchasing major kitchen appliances.

Reasons to Buy

  • Identify the demographic profile of shoppers and purchasing penetrations within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • "Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas."

Table of Contents

  • Definitions
  • Consumer Penetration by Subcategory
  • Drivers of Purchase
  • Replacement Cycle
  • Retailer Use
  • Retailer Profiles
  • Retailer Drivers
  • Retailer Improvements
  • Brand Use
  • Brand Drivers
  • Channel Use
  • Research Prior to Purchase
  • Opinions on Online Shopping
  • Views Prior to Purchase
  • Category-specific Questions
  • Methodology & Contacts
List of Tables
  • Consumer Penetration by Product, 2024
  • Purchase Motivations, 2024
  • Retailer Conversion Rates, 2024
  • Retailers Purchased from by Subcategory (Top 5), 2024
  • Retailer Usage by Demographic, 2024
  • Drivers of Retailer Choice by Retailer, 2024
  • Retailer Improvement Opportunities by Retailer, 2024
  • Brands Conversions by Subcategory, 2024
  • Drivers of Brand Choice, 2024
List of Figures
  • Consumer Penetration, 2024
  • Consumer Penetration by Subcategory, 2024
  • Replacement Cycle, 2024
  • Retailers Visited & Purchased from, 2024
  • Retailer Profile - Currys, 2024
  • Retailer Profile - Argos, 2024
  • Retailer Profile - Amazon, 2024
  • Retailer Profile - AO, 2022
  • Retailer Profile - John Lewis, 2024
  • Drivers of Retailer Choice, 2024
  • Retailer Improvement Opportunities, 2024
  • Brands Considered and Purchased, 2024
  • Drivers of Brand Choice, 2024
  • Shopper Research Process, 2024
  • Interaction with staff instore, 2024
  • Channel Usage when Researching, 2024
  • Channel Usage when Purchasing, 2024
  • Online Fulfilment Methods, 2024
  • Shopper Views on Online Shopping for major kitchen appliances, 2024
  • Satisfaction with Online Shopping for major kitchen appliances, 2024
  • Views Prior to Purchase, 2024
  • Factors of Importance, 2024
  • Shopper Reasons for Purchase of Built-In Appliance, 2024
  • Shopper Reasons for Purchase of Freestanding Appliance, 2024
  • Shopper Reasons for Purchasing Multiple Appliances, 2024
  • Shopper Reasons That Convince Them to Buy Multiple Appliances, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amazon
  • AO
  • Appliances Direct
  • Argos
  • ASDA
  • Currys
  • IKEA
  • John Lewis
  • MyAppliances
  • Tesco
  • Very