The UK: Home Category Data, The Consumer - Major Kitchen Appliances 2024 report offers a comprehensive insight into consumer attitudes in the UK major kitchen appliances market. The report focuses on four key subcategories: cooking, laundry, refrigeration and dishwashing. Consumer data is based on our 2024 UK major kitchen appliances survey, using a panel of 2,000 nationally representative consumers.
Scope
- Currys is the most shopped at retailer across all major kitchen appliances subcategories
- Replacement is the primary consumer purchase motivation for major kitchen appliances
- Price is the most important factor for consumers when purchasing major kitchen appliances.
Reasons to Buy
- Identify the demographic profile of shoppers and purchasing penetrations within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- "Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas."
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Brand Use
- Brand Drivers
- Channel Use
- Research Prior to Purchase
- Opinions on Online Shopping
- Views Prior to Purchase
- Category-specific Questions
- Methodology & Contacts
- Consumer Penetration by Product, 2024
- Purchase Motivations, 2024
- Retailer Conversion Rates, 2024
- Retailers Purchased from by Subcategory (Top 5), 2024
- Retailer Usage by Demographic, 2024
- Drivers of Retailer Choice by Retailer, 2024
- Retailer Improvement Opportunities by Retailer, 2024
- Brands Conversions by Subcategory, 2024
- Drivers of Brand Choice, 2024
- Consumer Penetration, 2024
- Consumer Penetration by Subcategory, 2024
- Replacement Cycle, 2024
- Retailers Visited & Purchased from, 2024
- Retailer Profile - Currys, 2024
- Retailer Profile - Argos, 2024
- Retailer Profile - Amazon, 2024
- Retailer Profile - AO, 2022
- Retailer Profile - John Lewis, 2024
- Drivers of Retailer Choice, 2024
- Retailer Improvement Opportunities, 2024
- Brands Considered and Purchased, 2024
- Drivers of Brand Choice, 2024
- Shopper Research Process, 2024
- Interaction with staff instore, 2024
- Channel Usage when Researching, 2024
- Channel Usage when Purchasing, 2024
- Online Fulfilment Methods, 2024
- Shopper Views on Online Shopping for major kitchen appliances, 2024
- Satisfaction with Online Shopping for major kitchen appliances, 2024
- Views Prior to Purchase, 2024
- Factors of Importance, 2024
- Shopper Reasons for Purchase of Built-In Appliance, 2024
- Shopper Reasons for Purchase of Freestanding Appliance, 2024
- Shopper Reasons for Purchasing Multiple Appliances, 2024
- Shopper Reasons That Convince Them to Buy Multiple Appliances, 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- AO
- Appliances Direct
- Argos
- ASDA
- Currys
- IKEA
- John Lewis
- MyAppliances
- Tesco
- Very
