The number of live births in Israel declined by 2.6% during 2017-23, reaching 178,958 in 2023. This resulted in a baby population of 545,358 in 2023. The GDP of Israel grew by 2.4% in 2023, due to recovering economic conditions, while consumer price inflation stood at 3.5%. Overall sales in value terms grew in recent years with the sector registering a CAGR of 2.4% during 2017-23. In volume terms, sales increased marginally in 2023 registering a CAGR of 0.6% during 2017-23. Baby milks remained the largest category in value terms with over 50% of the baby food sector, followed by baby wet meals & others. Nestlé and Abbott Laboratories were the top two companies in 2023. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 45% of overall value sales in 2023. The analyst estimates that the number of live births will decrease over the forecast period in Israel. The market for baby food in the country is expected to increase in value terms during 2023-29, registering a CAGR of 2.1%.
Key Highlights
- Value sales of baby milks grew from ILS508.7 million ($141.3 million) in 2017 to ILS572.5 million ($155.2 million) in 2023, registering a CAGR of 2% during this period.
- Volumes of baby cereals & dry meals decreased from 1.66 million kg in 2017 to 1.63 million kg in 2023, falling at a negative CAGR of 0.2%.
- Value sales of baby wet meals & others rose from ILS240.6 million ($66.8 million) in 2017 to ILS302.4 billion ($82 million) in 2023, at a CAGR of 3.9%.
- During 2017-23, PCC of baby finger food increased by 1.6%.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in Israel, as part of the analyst’s global coverage of the sector. It includes an analysis of the following :- Market environment: The report provides a comparative analysis of the value and volume shares of Israel against the Middle East and Africa (MEA) and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in Israel are compared at regional and global levels.
- Background: Provides an overview of births, consumer trends, sociodemographic trends, working women population, and regulations in the Israeli baby food sector.
- Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of four categories: baby milks, baby cereals & dry meals, baby wet meals & others, and baby finger food. These categories are analyzed by value, volume, and CAGR for the 2017-29 period. The analysis also includes the PCC of and PCE on baby food in Israel, by category. The report provides an analysis of leading manufacturers and brands in the Israeli baby food sector in 2023 and their market shares in each category.
- Production and trade: The report provides an analysis of imports and exports in the Israeli baby food sector.
- Distribution channel: Provides analysis on the leading distribution channels at both sector and category level in 2023.
- Economic background: The report also provides an outlook on macroeconomic indicators in Israel, with a snapshot of the economy and labor market.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Executive Summary
- Market Environment
- Value and Volume Growth Analysis by Region
- Growth Analysis of Israel Compared with Other Leading Countries in MEA
- PCC and PCE in Israel Compared with Global and MEA Markets
- Background
- Births
- The Consumer
- Sociodemographic Trends
- Working Women
- Breastfeeding Trends
- Regulations
- Overview
- Israel Baby Food Sector Snapshot
- Market Size Analysis
- Manufacturer Shares
- Category Analysis
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Others
- Baby Finger Food
- Production and Trade
- Imports
- Exports
- Production
- Distribution
- Channel Share Analysis
- Baby Food Retailing
- Economic Background
- GDP Growth and Inflation
- Prospects and Forecasts
- Future Trends
- Appendix
- Birth & population trends, 2009-29
- Live births by area, 2014, 2016, 2018, and 2020
- Live births by religion of mother, 2013-20
- Crude birth rate by religion of mother, 2012-18 and 2020
- Average number of children per woman by religion, 1970-74, 2007, 2010, and 2014
- Exposure to selected foods at six months, 2009-12
- Food eaten as part of a meal, at six months, 2009-12
- Frequency of beverages being offered to infants by six months, %, 2009-12
- Average age of women when giving birth, 2014, 2016, and 2018
- Births by age of mother, 2014, 2016, 2018, 2020, and 2022
- Number of women of childbearing age by age group, 2010, 2016, 2018, and 2020
- Number of working women in Israel, 2013-20
- Rates of breastfeeding, 2016
- Breastfeeding rates, 2005
- Breastfeeding rates, 2009-12
- Intended duration of breastfeeding, 2014
- Actual rate of breastfeeding, 2009-12
- Breastfeeding by sociodemographic characteristics of the mother, 2005
- Leading categories (value), 2023
- Leading categories (volume), 2023
- Baby food: Manufacturer shares, value %, 2017-23
- Baby food: Manufacturer shares, volume %, 2017-23
- Baby food: Manufacturer shares by category, %, 2023
- Baby milks: SKUs by pack type, 2023
- Baby milks: SKUs by pack size, 2023
- Baby milks: Brand price positioning analysis, 2023
- Baby milks: Manufacturer & brand shares, value and volume %, 2017-23
- Baby milks: Manufacturer & brand shares, value %, 2017-23
- Baby milks: Manufacturer & brand shares, volume %, 2017-23
- Baby cereals & dry meals: SKUs by pack type, 2023
- Baby cereals & dry meals: SKUs by pack size, 2023
- Baby cereals & dry meals: Brand price positioning analysis, 2023
- Baby cereals & dry meals: Manufacturer & brand shares, value and volume %, 2017-23
- Baby cereals & dry meals: Manufacturer & brand shares, value %, 2017-23
- Baby cereals & dry meals: Manufacturer & brand shares, volume %, 2017-23
- Baby wet meals & others: SKUs by pack type, 2023
- Baby wet meals & others: SKUs by pack size, 2023
- Baby wet meals & others: Brand price positioning analysis, 2023
- Baby wet meals & others: Manufacturer & brand shares, value and volume %, 2017-23
- Baby wet meals & others: Manufacturer & brand shares, value %, 2017-23
- Baby wet meals & others: Manufacturer & brand shares, volume %, 2017-23
- Baby finger food: SKUs by pack type, 2023
- Baby finger food: SKUs by pack size, 2023
- Baby finger food: Brand price positioning analysis, 2023
- Baby finger food: Manufacturer & brand shares, value and volume %, 2017-23
- Baby finger food: Manufacturer & brand shares, value %, 2017-23
- Baby finger food: Manufacturer & brand shares, volume %, 2017-23
- Baby milks & cereals: Trends in imports (volume), 2016-23
- Baby milks & cereals: Trends in imports (value), 2016-23
- Imports of baby milks & cereals by country of origin (volume), 2021-23
- Imports of baby milks & cereals by country of origin (value), 2021-23
- Other baby food: Trends in imports (volume), 2016-23
- Other baby food: Trends in imports (value), 2016-23
- Imports of other baby food by country of origin (volume), 2021-23
- Imports of other baby food by country of origin (value), 2021-23
- Baby milks & cereals: Trends in exports (volume), 2016-23
- Baby milks & cereals: Trends in exports (value), 2016-23
- Exports of baby milks & cereals by country of destination (volume), 2021-23
- Exports of baby milks & cereals by country of destination (value), 2021-23
- Other baby food: Trends in exports (volume), 2016-23
- Other baby food: Trends in exports (value), 2016-23
- Exports of other baby food by country of destination (volume), 2021-23
- Exports of other baby food by country of destination (value), 2021-23
- Change in distribution share, 2017-23
- Baby food: Sales by outlet type, % value, 2017-23
- Baby food: Sales by type of food & outlet type, % value, 2023
- Baby population, number of babies (’000), 2009-29
- Baby food: Market value, current prices ($ million), 2017-23
- Baby food: Market value, constant prices, 2017-23
- Baby food: Market volume, million kg, 2017-23
- Baby food: PCE, current prices ($), 2017-23
- Baby food: PCE, constant prices, 2017-23
- Baby food: PCC, kg, 2017-23
- Baby milks: Category segmentation, value & volume, 2017-23
- Baby food: Market value forecasts, current prices ($ million), 2023-29
- Baby food: Market value forecasts, constant prices, 2023-29
- Baby food: Market volume forecasts, million kg, 2023-29
- Baby food: PCE forecasts, current prices ($), 2023-29
- Baby food: PCE forecasts, constant prices, 2023-29
- Baby food: PCC forecasts, kg, 2023-29
- Exchange rates: LCU per $, 2017-23
- Exchange rates: LCU per $, 2024-29
- SKUs allocation by product type
- Category definitions
- Terminology definitions
- Israel’s value and volume shares in the global and MEA baby food sectors, 2023-28
- Israel compared with the other leading countries in terms of market share, growth, and competitive landscape
- PCC comparison - Israel, MEA, and global, 2018-28
- PCE comparison - Israel, MEA, and global, 2018-28
- Baby food: Sector size (value), 2017-23
- Baby food: Sector size (volume), 2017-23
- Market size and growth analysis by value and volume, baby food sector, 2017-29
- Baby food: Manufacturer shares, value %, 2023
- Baby food: Manufacturer shares, volume %, 2023
- Baby food: Manufacturer shares by category, % value, 2023
- Market size and growth analysis by value and volume, baby milks category, 2017-29
- Baby milks: PCE & PCC, 2017-23
- Baby milks: PCE & PCC by age group, 2017-23
- Baby milks: segmentation, value and volume, 2017-23
- Market size and growth analysis by value and volume, baby cereals & dry meals category, 2017-29
- Baby cereals & dry meals: PCE & PCC, 2017-23
- Market size and growth analysis by value and volume, baby wet meals & others category, 2017-29
- Baby wet meals & others: PCE & PCC, 2017-23
- Market size and growth analysis by value and volume, baby finger food category, 2017-29
- Baby finger food: PCE & PCC, 2017-23
- Share of key distribution channels (in value terms) - baby food, 2023
- Key distribution channel share by category (in value terms), 2023
- GDP at current prices (ILS billion)
- Real GDP growth rate (%)
- Consumer price inflation (%)
- Unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestlé
- Abbott Laboratories
- Hamé
- Danone
- Danshar
- Shufersal
