The Voice of the Consumer: Lifestyles Survey report 2024 highlights important shifts in consumer values, consumption patterns and sentiment. This year’s report focuses on making sense of significant changes in consumers’ lifestyles over the past five, turbulent years. Key themes include consumers’ outlook, responses to high inflation, attitudes towards sustainability, retail preferences and relationship with technology.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Table of Contents
- Introduction
- Good vibes, mostly
- High inflation come-down
- Sustainability for whom?
- The omnichannel shuffle
- Consumers’ relationship with tech
- About the Research
