Sales of soft drinks in India are propelled by several factors including low per capita consumption, a youthful demographic, widespread electrification, and warm weather. With per capita consumption at just 19.76 litres per person, approximately one fifth of the global average, there is considerable untapped potential in the local market.
The Soft Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Soft drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
- Table 13 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
- Table 14 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
- Table 15 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
- Table 16 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
- Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
- Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
- Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
- Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
APPENDIX
- Fountain sales in India
SOURCES
- Summary 1 Research Sources
EXECUTIVE SUMMARY
- Market Overview:
- Influence of recent economic challenges and key initiatives to combat them
- Food security and role of imports
- Landscape of fresh produce
- Key consumer habits
- Retail landscape
- Commodity Overview
- Historic and current trends
- Role of imports vs. local production
- Local vs. imported varieties
- Key trade partners
- Role of US vs. other trade partners
LOCAL MARKET INFRASTRUCTURE
- Local Market Overview
- Background on Indonesia
- Indonesia witnesses highest economic growth in nine years
- Indonesia's Exports surge driven by increasing commodity prices
- Table 31 Market Size and Potential 2019/2024/2029
- Gen Z and millennials remain largest age groups
- CHART 1 Population by Age Segments 2019/2024/2029
- Rise in organic food industry with growing health concerns
- Usage and Acceptance of Various Product Types in Indonesia
- Rising inflation and fertilizer prices lead to food insecurity among lower-income consumers
- Table 32 Consumption and Expenditure on Food by Sector 2019/2022
- Customer Perception of Product Origin
- Imports from the US preferred for their strong reputation and reliable supply may face competition from Australia
- Table 33 Vegetable, Fruit and Nut Exporters to Indonesia 2022
- CHART 2 Vegetable, Fruit and Nut Exporters to Indonesia 2022
- Regulatory Environment in Indonesia
- National Food Agency supports increased imports where local harvest is unable to meet consumption
- Indonesian Customs process simplified to facilitate ease of registration for fresh produce
- New developments in product labeling mandated by Indonesian food authorities
- Oranges, Tangerines & Mandarins: Production, Trade and Consumption in Indonesia
- Consumption of citrus witnesses growth as production and trade have strong performance
- Table 34 Production, Imports, Exports and Domestic Consumption of Oranges, Tangerines & Mandarins 2018-2023
- Stable demand in retail driven by continued trend of healthy diet, heightened by pandemic
- Indonesian citrus industry remain resilient in the face of emerging climate challenges
- Imports are required to meet demand for higher quality and diversified consumer choices
- Imported oranges etc. are favored due to their flavor and quality
- China and Australia benefit from shorter supply chains and bilateral trade agreements
- Table 35 Country Source: Fresh Oranges, Tangerines & Mandarins to Indonesia 2022
- Table 36 Imports of Oranges, Tangerines & Mandarins from USA 2018-2023
- Oranges, Tangerines & Mandarins: Main Varieties
- Imported citrus varieties outnumber locally grown varieties with year-round availability
- Summary 2 Main Varieties for Oranges, Tangerines & Mandarins
ORANGES, TANGERINES & MANDARINS: MARKET TRENDS & DEVELOPMENTS
- Oranges, Tangerines & Mandarins: Market Size and Typical Retail Prices
- Retail citrus prices increased as a result of inflation and rise in import costs
- Table 37 Retail Market Size for Oranges, Tangerines & Mandarins in Indonesia 2021-2026
SUPPLY CHAIN AND RETAIL ENVIRONMENT
- Supply Chain Overview
- Imported citrus fruits are inspected at ports before being sent to wholesalers
- Broader network of importers and distributors ensures availability of fruits in the market
- Summary 3 Key Companies for Oranges, Tangerines & Mandarins
- Sales through Retail Distribution Channels for Oranges, Tangerines & Mandarins
- Supermarkets/hypermarkets face competition from online retailers as consumer habits shift
- Table 38 Sales of Oranges, Tangerines & Mandarins by Distribution Format 2020/2023/2026f
- Supermarkets/hypermarkets retain lead in retail distribution despite competition from online stores
- Limited options available at higher prices hinders sales at independent food stores
- Popular convenient foods limit demand for oranges in convenience stores
- Discounters in Indonesia still do not sell fruits, vegetables or nuts
- Lack of market development and modern convenience affect sales in open markets
- Increased variety and moderate prices aid sales of citrus fruits online
- Retail Distribution Channels Overview
- Fintech accelerates financial inclusion in retail
- Table 39 Retail Distribution Channel Trends, Sites/Outlets 2020/2023/2026
- Key Retail Formats in Indonesia
- Supermarkets
- Hypermarkets
- Table 40 Leading Supermarket Chains in Indonesia, Sites/Outlets 2020-2022
- Table 41 Leading Hypermarket Chains in Indonesia, Sites/Outlets 2020-2022
- Independent food stores
- Convenience stores
- Discounters
- Open markets
- Other formats (as relevant)
2023 DEVELOPMENTS
- Major players focus on building brands and expanding reach
- Low per capita consumption and local competition drive volume-over-value approach of Coca-Cola and PepsiCo
- Stakeholders in carbonates seek tax reduction
PROSPECTS AND OPPORTUNITIES
- Players expect rural areas to deliver growth over the forecast period
- Sugar becomes significant point of contention for carbonates players and the primary obstacle to greater uptake
CATEGORY DATA
- Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
- Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
- Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
- Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
- Table 46 Off-trade Sales of Carbonates by Category: Volume 2018-2023
- Table 47 Off-trade Sales of Carbonates by Category: Value 2018-2023
- Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
- Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
- Table 50 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
- Table 51 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
- Table 52 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
- Table 53 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
- Table 54 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
- Table 55 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
- Table 56 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
- Table 57 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Young demographics, access to fruits, and hot weather drive sales of juice in India
- Functionality remains at the core of new launches
- The lingering effects of regulation changes have marginal impact on sales of juice
PROSPECTS AND OPPORTUNITIES
- Smaller pack sizes set to gain traction over the forecast period
- Juice can target opportunity arising from blurring of category lines
CATEGORY DATA
- Table 58 Off-trade Sales of Juice by Category: Volume 2018-2023
- Table 59 Off-trade Sales of Juice by Category: Value 2018-2023
- Table 60 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
- Table 61 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
- Table 62 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
- Table 63 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
- Table 64 NBO Company Shares of Off-trade Juice: % Value 2019-2023
- Table 65 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
- Table 66 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
- Table 67 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
- Table 68 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
- Table 69 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Bottled water grows amid India’s water scarcity and health concerns, but not without its own set of challenges
- Due to heightened demand, bottled water players focus on last mile delivery
- Players launch products with a wide range of attributes to target health-conscious and affluent consumers
PROSPECTS AND OPPORTUNITIES
- Health awareness will continue to drive growth of bottled water over the forecast period
- Still bottled water players unable to make pricing adjustments due to regional and counterfeit products
- State governments actively work to reduce pollution caused by single-use plastics, particularly smaller pack sizes
CATEGORY DATA
- Table 70 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
- Table 71 Off-trade Sales of Bottled Water by Category: Value 2018-2023
- Table 72 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
- Table 73 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
- Table 74 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
- Table 75 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
- Table 76 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
- Table 77 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
- Table 78 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
- Table 79 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
- Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
- Table 81 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Gatorade leads the way in boosting off-trade sales through on-the-go consumption
- Coca-Cola targets volume share by extending accessible option to rural consumers
- Perception of sports drinks, combined with a lack of reduced sugar alternatives, limits category’s potential
PROSPECTS AND OPPORTUNITIES
- Coca-Cola’s mass marketing will hinder the competition’s ability to increase prices during the forecast period
- Post-pandemic period presents an opportune moment for launch of healthier variants
CATEGORY DATA
- Table 82 Off-trade Sales of Sports Drinks: Volume 2018-2023
- Table 83 Off-trade Sales of Sports Drinks: Value 2018-2023
- Table 84 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
- Table 85 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
- Table 86 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
- Table 87 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
- Table 88 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
- Table 89 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
- Table 90 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
- Table 91 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
- Table 92 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
- Table 93 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- PepsiCo and Coca-Cola leverage economies of scale and mass marketing
- Mass marketing and robust distribution catapult Sting to leading position
- Category remains underpenetrated due to caffeine concerns, formulation and price
PROSPECTS AND OPPORTUNITIES
- Economic alternative of Sting also opens up category to new consumer groups
- Affordable options will continue to dominate consumption over forecast period
CATEGORY DATA
- Table 94 Off-trade Sales of Energy Drinks: Volume 2018-2023
- Table 95 Off-trade Sales of Energy Drinks: Value 2018-2023
- Table 96 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
- Table 97 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
- Table 98 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
- Table 99 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
- Table 100 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
- Table 101 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
- Table 102 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
- Table 103 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
- Table 104 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
- Table 105 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Pioma Industries leads concentrates supported by fortification, new product development, affordability and accessibility
- Supply chain issues, inflation and hyperlocal delivery players pose challenges
PROSPECTS AND OPPORTUNITIES
- Consumers are looking for concentrates with functional references and natural ingredients
- Versatility in various applications and the targeted focus on rural consumers set to underpin growth of concentrates
- Table 106 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
- Table 107 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
- Table 108 Off-trade Sales of Concentrates by Category: Value 2018-2023
- Table 109 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
- Table 110 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
- Table 111 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
- Table 112 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
- Table 113 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
- Table 114 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
- Table 115 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
- Table 116 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
- Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
- Table 118 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
- Table 119 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
- Table 120 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Hindustan Unilever maintains its dominance of RTD tea amid rising competition
- Kombucha is a fledgling category fuelled by health benefits
PROSPECTS AND OPPORTUNITIES
- The time is ripe for reduced variants of still RTD tea
- Kombucha set to be strongest performer over forecast period
CATEGORY DATA
- Table 121 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
- Table 122 Off-trade Sales of RTD Tea by Category: Value 2018-2023
- Table 123 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
- Table 124 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
- Table 125 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
- Table 126 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
- Table 127 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
- Table 128 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
- Table 129 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
- Table 130 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
- Table 131 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
- Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
- Table 133 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN INDIA
- 2023 DEVELOPMENTS
