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Beer in Australia

  • PDF Icon

    Report

  • 35 Pages
  • June 2024
  • Region: Australia
  • Euromonitor International
  • ID: 5972207
Premiumisation has been a consistent trend in alcoholic drinks in the local market, with consumers favouring the higher quality of premium beer in Australia, despite the higher associated cost. However, the consumption of premium lager has been in decline since 2021, as consumers struggle to grapple with high inflation and interest rates, leaving less money to spend on luxuries.

The Beer in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Mid-priced lager the beneficiary as premiumisation faces inflationary challenges
  • Further rise in excise tax a concern for manufacturers of beer
  • On-trade beer records strong growth at the expense of off-trade consumption
PROSPECTS AND OPPORTUNITIES
  • Rapid growth of RTDs a potential threat to the growth of beer
  • Strong demand expected for non/low alcohol beer amid changing consumer habits
  • Sustainable and independent production top of mind for Australian consumers
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 1 Lager by Price Band 2023
CATEGORY DATA
  • Table 1 Sales of Beer by Category: Total Volume 2018-2023
  • Table 2 Sales of Beer by Category: Total Value 2018-2023
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 4 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 6 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 9 Sales of Beer by Craft vs Standard 2018-2023
  • Table 10 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 11 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2020-2023
  • Table 13 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 14 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN AUSTRALIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 2 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
  • Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 19 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 4 Research Sources