Web Filtering Global Market Report 2024

The web filtering market size has grown rapidly in recent years. It will grow from $5.23 billion in 2023 to $6.0 billion in 2024 at a compound annual growth rate (CAGR) of 14.6%. The historical growth can be attributed to several factors, including the implementation of strict government regulations necessitating compliance measures, the proliferation of online malware, the escalating sophistication of web attacks, a surge in malicious online activities worldwide, and an increased demand for robust security services.

The web filtering market size is expected to see rapid growth in the next few years. It will grow to $10.5 billion in 2028 at a compound annual growth rate (CAGR) of 15%. The anticipated growth in the forecast period can be attributed to several factors, including the escalating cybersecurity threats and heightened concerns regarding data privacy, the growing necessity for better control over employees within organizations, increased emphasis on enhancing employee productivity, the rising trend of bring your own device (BYOD) among organizations, and the increasing usage of the internet. Major trends expected in this period encompass advancements in technology, wider adoption of web filtering solutions, implementation of web filtering in the banking, financial services, and insurance (BFSI) segment to bolster data security, integration of cloud-based services into web filtering systems, and increased adoption of advanced technologies to combat evolving threats.

The escalating cybersecurity threats are anticipated to drive the growth of web filtering solutions in the foreseeable future. These threats, posing risks to computer systems, networks, and data, encompass unauthorized access, data breaches, and information loss. The surge in cybersecurity threats is attributed to factors such as increased connectivity, data monetization, remote work arrangements, sophisticated attack methodologies, and a lack of cybersecurity awareness. Web filtering, a pivotal component of cybersecurity, empowers organizations with precise control over internet access, thereby mitigating the risk of cyber threats and enforcing security protocols to safeguard against data breaches and regulatory non-compliance. Notably, in November 2022, the Australian Cyber Security Centre reported a significant rise in cybercrime reports, reaching 76,000, marking a 13% increase from the previous year, highlighting the imperative for enhanced web filtering measures to counteract escalating cybersecurity risks.

Leading companies in the web filtering market are innovating AI-driven solutions, such as advanced URL filtering, to deliver real-time protection against sophisticated web-based threats. Advanced URL filtering leverages artificial intelligence to perform real-time URL analysis, addressing inherent coverage gaps present in conventional database-driven solutions and safeguarding against malicious URLs. For example, in June 2023, Palo Alto Networks, Inc., a prominent cybersecurity firm based in the US, introduced artificial intelligence-powered advanced URL filtering. This solution complements Palo Alto Networks' existing App-ID solution, enabling organizations to configure their firewall to identify and manage access to web traffic (HTTP and HTTPS), fortifying their network defenses against cyberattacks.

In March 2022, Linewize Limited, a cloud-based firewall platform provider headquartered in New Zealand, acquired Cipafilter for $4.5 million. This strategic acquisition bolstered Linewize's position as a leading provider of K-12 digital safety solutions by expanding its suite of capabilities and client base. Cipafilter, based in the US, specializes in offering web filtering and firewall solutions tailored for educators, network professionals, students, and consumers.

Major companies operating in the web filtering market are Cisco systems Inc., Broadcom Corporation, Palo Alto Networks Inc., Fortinet Inc., Titan HQ, McAfee Corp., Trend Micro Incorporated, Zscaler Inc., Kaspersky Lab, Sophos Group plc, Forcepoint LLC, Barracuda Networks Inc., Trustwave Holdings Inc., Webroot Inc., Clearswift Ltd., GFI Software Ltd., Netskope Inc., Cyren Ltd., Iboss Inc., Virtela Technology Services Inc., ContentKeeper Technologies Pty. Ltd., CensorNet Ltd., Symantec Corporation, Untangle Inc., Wavecrest Computing Inc., Interoute, Kaspersky, International Submarine Engineering (ISE) Ltd.

North America was the largest region in the web filtering market in 2023. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the web filtering market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the web filtering market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Web filtering involves the regulation and management of website and online content access, employing predetermined criteria to control user access. It utilizes software or hardware solutions to monitor and restrict internet browsing, ensuring a safer, more productive, and compliant online environment for organizations and individuals.

The primary components of web filtering include solutions and services. Solutions encompass software-based tools and technologies facilitating web filtering and content control on networks. These tools assist organizations in managing and restricting access to specified websites or content categories. Deployments may vary, including cloud-based and on-premises solutions. Filtering types encompass domain name system (DNS) filtering, keyword filtering, uniform resource locator (URL) filtering, and others. Web filtering serves various industry verticals, including government, banking, financial services, and insurance (BFSI), manufacturing, information technology (IT) and telecom, education, healthcare, retail, among others.

The web filtering market research report is one of a series of new reports that provides web filtering market statistics, including web filtering industry global market size, regional shares, competitors with a web filtering market share, detailed web filtering market segments, market trends and opportunities, and any further data you may need to thrive in the web filtering industry. This web filtering market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The web filtering market consists of revenues earned by entities by providing services such as cloud-based management, integration services, behavioral analysis, consulting and assessment, customization and policy development, and policy review and optimization. The market value includes the value of related goods sold by the service provider or included within the service offering. The web filtering market also includes sales of URL filtering, keyword filtering, reputation-based filtering, cloud-based filtering, and integration with the security ecosystem. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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