Subscription Billing Software Global Market Report 2024

The subscription billing software market size has grown rapidly in recent years. It will grow from $6.4 billion in 2023 to $7.63 billion in 2024 at a compound annual growth rate (CAGR) of 19.2%. The growth observed during the historic period can be attributed to several factors, including the widespread adoption of cloud technology, increased automation of subscription processes, a growing preference for subscription-based revenue models, a shift from one-time product sales to recurring revenue streams, and the demand for customer-centric billing experiences.

The subscription billing software market size is expected to see rapid growth in the next few years. It will grow to $15.61 billion in 2028 at a compound annual growth rate (CAGR) of 19.6%. The forecasted growth can be attributed to several factors, including the growth in customer requirements for flexibility in purchasing, the adoption of innovative technologies for market expansion, emphasis on research and development for innovative products, introduction of advanced billing features, and focus on commercialization efforts for market growth. Major trends expected in the forecast period include an increased focus on usage-based billing for more flexibility, growing importance of security in payment processes, expansion of subscription models in the travel industry, introduction of subscription services by major airlines, and accelerated need for personalized and efficient billing processes.

The escalating uptake of cloud-based solutions is poised to be a pivotal driver for the burgeoning growth of the subscription billing software market in the foreseeable future. Cloud-based solutions encompass a spectrum of services, applications, or resources delivered, accessed, and managed via the internet, leveraging remote servers and computing infrastructure provided by third-party vendors. The adoption of cloud-based solutions offers businesses unparalleled scalability, empowering them to seamlessly adjust their computing resources in response to evolving demands. Subscription billing software harnesses the inherent flexibility and convenience of cloud computing to adeptly manage subscription plans, billing cycles, invoicing, and real-time revenue tracking across diverse devices and platforms. Illustratively, data from Eurostat in December 2023 reveals that 45.2% of EU enterprises procured cloud computing services, primarily leveraging them for email hosting, electronic file storage, and other operational tasks. Notably, this represents a 4.2 percentage point increase in cloud service adoption by EU enterprises compared to 2021, underscoring the pivotal role of cloud-based solutions in driving the growth trajectory of the subscription billing software market.

Leading entities operating within the subscription billing software landscape are intensifying their focus on innovation, notably through the development of cutting-edge technologies such as e-invoicing to bolster their profitability in this dynamic market. E-invoicing services enable businesses to seamlessly exchange invoices electronically, predominantly over the internet, streamlining invoicing processes and enhancing operational efficiency. A prime exemplar of this innovation is evident in Chargebee's launch of an e-invoicing service in March 2022. As a prominent US-based software company specializing in subscription management and recurring billing, Chargebee integrates industry-leading e-invoicing compliance automation within its billing automation suite. By offering tools to automate electronic invoicing, ensure adherence to global e-invoicing regulations, and directly connect with regional e-invoicing networks for validation purposes, Chargebee empowers businesses to optimize their invoicing workflows and ensure regulatory compliance seamlessly.

In May 2022, Paddle, a leading US-based payment solutions provider, acquired ProfitWell for an undisclosed sum. This acquisition is strategically aligned with Paddle's vision to enhance operational efficiency by integrating ProfitWell's suite of financial metrics, pricing, and retention software into its platform. ProfitWell, a prominent US-based platform specializing in subscription revenue intelligence, equips businesses with invaluable tools and data-driven insights to optimize pricing strategies, mitigate customer churn, and elevate subscription performance. By incorporating ProfitWell's expertise and solutions into its ecosystem, Paddle strengthens its position as a comprehensive payment solutions provider catering to the evolving needs of subscription-based enterprises.

Major companies operating in the subscription billing software market are Oracle Corporation, SAP SE, Salesforce Inc., Stripe Inc., Billwerk GmbH, HubSpot Payments, Zoho Corporation Pvt. Ltd, 2Checkout.com Inc., Zoho Corporation Pvt. Ltd., Recurly Inc., Zuora Inc., Digital river Inc., FreshBooks, Maxio LLC, ChargeOver, Chargebee Inc., Cleverbridge AG, ReCharge Payments Inc., Aria System Inc., Invoicera Technologies Pvt. Ltd., Fusebill Inc., VeryConnect Ltd., BluSynergy LLC, SaaSOptics LLC, Pabbly Technologies Pvt. Ltd.

North America was the largest region in the subscription billing software market in 2023. The regions covered in the subscription billing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the subscription billing software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Subscription billing software automates recurring billing, manages customer subscriptions, handles payment processing, enhances customer communications, and streamlines workflows. It enables businesses to streamline billing processes, ensure timely payments, and offer self-service capabilities for customers to manage their subscriptions efficiently.

The main types of subscription billing software are cloud-based and on-premise. Cloud-based systems deliver hosted services over the Internet, with public clouds offering services to anyone with Internet access and private clouds providing services to a limited group of individuals. These systems offer functionalities such as billing and invoicing, revenue management, subscription management, payment management, financial reporting, and others. They are used across various industries, including information technology and telecommunications, banking, financial services, insurance, healthcare, retail, media and entertainment, among others.

The subscription billing software market research report is one of a series of new reports that provides subscription billing software market statistics, including subscription billing software industry global market size, regional shares, competitors with a subscription billing software market share, detailed subscription billing software market segments, market trends and opportunities, and any further data you may need to thrive in the subscription billing software industry. This subscription billing software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The subscription billing software market includes revenues earned by entities by providing services such as automated billing, invoice customization, and multi-currency support. The market value includes the value of related goods sold by the service provider or included within the service offering. The subscription billing software market also includes sales of smartphones and laptops. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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