Student Enrollment Management Software Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The student enrollment management software market size has grown rapidly in recent years. It will grow from $2.71 billion in 2024 to $3.1 billion in 2025 at a compound annual growth rate (CAGR) of 14.1%. The growth in the historic period can be attributed to increasing demand for digitalization in education sector, growth of online learning platforms, rising student enrollment rates, need for efficient administrative processes, evolving regulatory landscape.

The student enrollment management software market size is expected to see rapid growth in the next few years. It will grow to $5.18 billion in 2029 at a compound annual growth rate (CAGR) of 13.8%. The growth in the forecast period can be attributed to adoption of cloud-based solutions, focus on personalized learning experiences, increasing competition among educational institutions, demand for mobile-friendly platforms, emphasis on cybersecurity measures. Major trends in the forecast period include predictive analytics for enrollment forecasting, gamification elements in enrollment processes, rise of chatbots for student support services, blockchain technology for secure credential verification, partnerships between software providers and educational institutions.

The increasing emphasis on student experience and satisfaction is expected to drive the growth of the student enrollment management software market in the future. Student experience and satisfaction refer to how students perceive and feel about their educational journey, including aspects such as academic support, campus environment, resources, and opportunities for engagement. This growing focus is fueled by factors such as heightened competition among educational institutions, evolving student expectations, and the recognition of the link between student satisfaction and institutional success. Student enrollment management software plays a key role in enhancing student experience and satisfaction by streamlining administrative tasks, enabling personalized communication, and offering insights to improve student engagement and retention. For example, in November 2023, the Education and Training Statistics from the UK-based Department for Education reported that the number of pupils enrolled in maintained schools during the 2022/23 academic year reached 10,094,231, an increase of 65,653 students compared to the previous year, 2021/22. Thus, the growing emphasis on student experience and satisfaction is driving the expansion of the student enrollment management software market.

Leading players in the student enrollment management software landscape are intensifying their efforts towards innovation, particularly by incorporating artificial intelligence (AI) and automation into enrollment systems to gain a competitive edge. The integration of AI and automation within student enrollment management software holds immense promise in enhancing the enrollment journey for students, streamlining administrative processes for educational institutions, and facilitating data-driven decision-making. A notable instance is observed in Watermark LLC's integration of generative AI into its higher education tools in September 2023. This integration introduces transformative features such as outcome generation, curriculum vitae (CV) parsing, personalized experiences, operational efficiencies, and ethical AI development, thereby refining recruitment and enrollment strategies while ensuring a student-centric approach and institutional effectiveness.

In November 2023, Flywire Corporation, a prominent US-based payments and software entity, acquired StudyLink for $39 million. This acquisition underscores Flywire's commitment to fortifying its position in the education sector, with StudyLink, an Australia-based software as a service (SaaS) provider, bringing its cloud-based student admissions solution, StudyLink Connect, into Flywire's ecosystem. This strategic alignment not only reinforces Flywire's market presence but also augments its suite of offerings tailored for the education sector, thereby positioning the company for sustained growth and global expansion opportunities.

Major companies operating in the student enrollment management software market are Salesforce Inc., Workday Inc., K-12, Blackbaud Inc., Ellucian, PowerSchool, Infinite Campus, Hobsons Inc., Illuminate Education Inc., Campus Management Corp., Ex Libris Group, Jenzabar Inc., Skyward Inc., Snowman Software, Teachmint, SchoolMint Inc., FileInvite, TADS, TargetX, CampusLogic Inc., Technolutions, AdmitHub inc., Kira Talent, AlaQuest International Inc. (Foundant Technologies), Populi Inc., SchoolAdmin LLC, Augusoft Inc., PCR Educator, Smart Choice Technologies Inc., Symplicity Corporation.

North America was the largest region in the student enrollment management software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the student enrollment management software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the student enrollment management software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The student enrollment management software market includes revenues earned by entities by providing services such as automated follow-ups, inquiry management, admission analytics, task management, and setting parameters for lead prioritization. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Student enrollment management software refers to digital solutions designed to streamline and automate processes related to student enrollment, including registration, admissions, course selection, and administrative tasks within educational institutions. It is utilized to enhance administrative efficiency, improve student experiences, optimize enrollment processes, and analyze data for informed decision-making in educational institutions.

The main types of student enrollment management software are cloud-based and on-premises. Cloud-based student enrollment management software is hosted on remote servers and accessed through the internet, offering flexibility and scalability to institutions. It is deployed based on hosted and installed modes in subscription and one-time pricing models, and finds applications in schools, universities, training institutions, and others.

The student enrollment management software market research report is one of a series of new reports that provides student enrollment management software market statistics, including student enrollment management software industry global market size, regional shares, competitors with a student enrollment management software market share, detailed student enrollment management software market segments, market trends and opportunities, and any further data you may need to thrive in the student enrollment management software industry. This student enrollment management software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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