Simulation Learning Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The simulation learning market size has grown exponentially in recent years. It will grow from $20.45 billion in 2024 to $24.54 billion in 2025 at a compound annual growth rate (CAGR) of 20%. The growth in the historic period can be attributed to increased emphasis on experiential learning methodologies, rising demand for hands-on training across industries, expansion of online education and remote learning, and growth of simulation learning startups.

The simulation learning market size is expected to see rapid growth in the next few years. It will grow to $50.23 billion in 2029 at a compound annual growth rate (CAGR) of 19.6%. The growth in the forecast period can be attributed to expansion of simulation learning, increased focus on environmental sustainability, expansion of simulation learning content libraries, rise of simulation learning ecosystems for seamless integration, and growth of simulation-based assessments. Major trends in the forecast period include integration of artificial intelligence, adoption of virtual reality, adoption of simulation learning, cybersecurity training, and technological advancements.

The growing investment in educational technology is expected to drive the expansion of the simulation learning market. Educational technology refers to the use of digital tools and resources to improve teaching, learning, and educational outcomes. Investments in this sector are rising due to the increasing recognition of its potential to enhance learning results, improve accessibility, and adapt to the changing educational demands of a rapidly digitalizing world. Simulation learning is widely utilized in educational technology to offer interactive experiences for developing practical skills in a controlled setting. For example, in August 2024, the UK Government allocated $5.18 million (£4 million) to a generative AI project aimed at reducing teacher workloads by leveraging AI trained on curriculum guidelines, lesson plans, and anonymized student data. As a result, the growing investment in educational technology is fueling the growth of the simulation learning market.

Leading companies in the simulation learning market are increasingly adopting virtual reality (VR) and augmented reality (AR) technologies to develop intelligent and advanced solutions, such as simulated learning platforms, which offer immersive, hands-on learning experiences that enhance engagement and knowledge retention. Simulation-based learning platforms are educational tools and environments that use simulations to deliver realistic, immersive training experiences. For example, in June 2024, Finprov Learning Private Limited, an India-based company, launched PracticePot, a simulated learning platform aimed at improving skill development for graduates in India. The main goal of this initiative is to close the gap between theoretical knowledge and practical application, thus increasing employability in a competitive job market. PracticePot enables students to work on real-time live projects, giving them essential hands-on experience to better understand and apply their academic knowledge in real-world situations.

In June 2024, Simulations Plus, Inc., a US-based software company, acquired Pro-ficiency Holdings, Inc. for an undisclosed amount. The acquisition is aimed at strengthening Simulations Plus' end-to-end drug development solutions by incorporating simulation-based learning and advanced analytics into the life sciences sector. Pro-ficiency Holdings, Inc. is a US-based company specializing in virtual simulation training and intelligence.

Major companies operating in the simulation learning market are Siemens AG, Thales Group, Rockwell Automation Inc., CAE Inc., ESI Group, Ansys Inc., McGraw-Hill Education LLC, Pluralsight Inc., Laerdal Medical Corporation, D2L Corporation, Realityworks Inc., SANS Institute, Infopro Learning Inc., Mentice AB, KNOLSKAPE Solutions Private Limited, Toolwire Inc., Capsim Management Simulations Inc., Simmersion Holdings Pty Ltd., SIMTICS Limited, Indusgeeks USA Inc., Innovative Learning Solutions Inc., Forio Corporation, SimTutor Inc.

North America was the largest region in the simulation learning market in 2024. The regions covered in the simulation learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the simulation learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The simulation learning market consists of revenues earned by entities providing services such as consulting and training, technical support, and content integration. The market value includes the value of related goods sold by the service provider or included within the service offering. The simulation learning market also includes sales of simulation software platforms, mobile learning apps, and hardware solutions. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Simulation learning involves leveraging technology to construct immersive, interactive environments that replicate real-world scenarios for instructional purposes. These simulations enable individuals to engage in experiential learning by making decisions and experiencing outcomes within a safe and controlled setting.

The primary types of simulation learning encompass hardware and software. Hardware refers to the physical equipment and devices utilized to create and interact with simulated environments, including computers, sensors, VR headsets, and haptic feedback devices. Delivery modes vary and include web-based simulation, cloud-based simulation, and on-premises simulation, catering to applications in fields such as medical training, enterprise simulations, education, civil aviation, defense, security, and more.

The simulation learning market research report is one of a series of new reports that provides simulation learning market statistics, including simulation learning industry global market size, regional shares, competitors with a simulation learning market share, detailed simulation learning market segments, market trends and opportunities, and any further data you may need to thrive in the simulation learning industry. This simulation learning market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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