Sentiment Analysis Software Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The sentiment analysis software market size has grown rapidly in recent years. It will grow from $2.53 billion in 2024 to $3 billion in 2025 at a compound annual growth rate (CAGR) of 18.5%. The growth in the historic period can be attributed to supportive government policies, rising disposable income, growing awareness of product benefits, increase in web applications, and rising demand for predictive analytics in sentiment analysis.

The sentiment analysis software market size is expected to see rapid growth in the next few years. It will grow to $5.83 billion in 2029 at a compound annual growth rate (CAGR) of 18.1%. The growth in the forecast period can be attributed to increasing customer expectation, demand for customer experience management (CEM) solutions, rising demand for customer feedback management tools, increasing popularity in the modern business world, population growth, and increased consumption. Major trends in the forecast period include technological advancements and innovation, the adoption of machine learning (ML) and natural language processing (NLP) techniques, the adoption of sentiment analysis software, the adoption of cloud-based sentiment analysis solutions, and the adoption of social media platforms.

The growing demand for social media is expected to drive the expansion of the sentiment analysis software market. Social media platforms are online services or websites that enable users to create and share content, engage in social networking, and communicate with others. The rise in social media adoption is driven by cultural influences, mobile accessibility, news and information consumption, and brand promotion. Sentiment analysis software can automatically detect and flag content that includes negative or abusive sentiments, hate speech, or inappropriate language. This helps social media platforms maintain a safe and positive environment by allowing them to quickly remove or hide harmful content. For example, in January 2024, a report from We Are Social Ltd, a UK-based social media creativity and analytics company, stated that social media user identities grew by 5.6 percent in the past year, with 266 million new users joining social media for the first time in 2023. As a result, the increasing adoption of social media platforms is fueling the growth of the sentiment analysis software market.

Key players in the sentiment analysis software market are strategically leveraging partnerships to innovate AI-based solutions, particularly AI-powered speech analytics solutions, to enhance accuracy, scalability, and real-time analysis of customer sentiments for actionable insights. These solutions harness machine learning algorithms to analyze and interpret vast amounts of textual data, offering valuable insights into customer opinions, emotions, and attitudes. For instance, in February 2024, Bharti Airtel, a US-based telecommunications service provider, collaborated with NVIDIA, a US-based software company, to develop AI-powered speech analytics solutions aimed at transforming customer service. Leveraging NVIDIA's Triton Inference Server and the NVIDIANeMo conversational AI toolkit, this technology enables Airtel to accurately interpret language and implement operational improvements for better agent-customer interactions, ultimately enhancing the overall customer experience.

In January 2023, Sprout Social Inc., a US-based provider of social media management software, acquired Repustate, bolstering its social listening, messaging, and customer care capabilities. This acquisition enhances sentiment analysis, natural language processing (NLP), and artificial intelligence (AI) functionalities, amplifying their effectiveness, scope, and automation. Repustate, a Canada-based company specializing in AI-driven sentiment analysis API and emotion mining tools, strengthens Sprout Social's offerings, further empowering businesses to derive actionable insights from social media conversations and enhance customer engagement strategies.

Major companies operating in the sentiment analysis software market are International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Adobe Inc., OpenText Corporation, SAS Institute Inc., Brandwatch Limited, Talkwalker Inc., Meltwater US Inc., QuestionPro Inc., Clarabridge Inc., Bitext Innovations S.L., Aylien Ltd., NetOwl LLC, MonkeyLearn Inc., Reputation Refinery LLC, DatumBox Inc., Voci Technologies Inc., Keatext Inc., Lexalytics Inc., Angoss Software Corporation, MeaningCloud LLC.

North America was the largest region in the sentiment analysis software market in 2024. The regions covered in the sentiment analysis software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sentiment analysis software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The sentiment analysis software market consists of revenues earned by entities by providing services such as sentiment monitoring, brand reputation management, customer feedback analysis, social media listening, and competitor analysis. The market value includes the value of related goods sold by the service provider or included within the service offering. The sentiment analysis software market also includes sales of natural language processing (NLP), text preprocessing, deep learning, and sentiment analysis APIs. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Sentiment analysis software utilizes natural language processing (NLP), machine learning, and computational linguistics techniques to decipher and interpret sentiments or emotions conveyed in textual data. This technology plays a crucial role in deciphering customer sentiments towards products, services, or brands, thereby enabling organizations to glean valuable insights from customer feedback, monitor brand reputation, and make informed business decisions.

Two primary types of sentiment analysis software are prevalent such as on-premises sentiment analysis software and web-based sentiment analysis software. On-premises sentiment analysis software operates within a company's internal infrastructure, analyzing textual data to discern sentiment without relying on external servers or cloud services. This analytical tool encompasses functionalities such as text analytics, social media monitoring, voice analytics, and natural language processing (NLP), catering to a wide array of enterprises including large corporations and small to medium-sized businesses across various sectors such as banking, financial services, and insurance (BFSI), media and telecommunications, government, healthcare, manufacturing, retail, among others.

The sentiment analysis software research report is one of a series of new reports that provides sentiment analysis software market statistics, including the sentiment analysis software industry's global market size, regional shares, competitors with a sentiment analysis software market share, detailed sentiment analysis software market segments, market trends and opportunities, and any further data you may need to thrive in the sentiment analysis software industry. This sentiment analysis software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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