Decision Management Global Market Report 2024

The decision management market size has grown rapidly in recent years. It will grow from $5.66 billion in 2023 to $6.77 billion in 2024 at a compound annual growth rate (CAGR) of 19.5%. The growth observed in the historic period can be attributed to focus on customer experience management solutions, growing demand for Automation in decision processes, growing demand for Personalization in decision-making, growing importance of agility in decision processes, increasing migration to Cloud Computing solutions.

The decision management market size is expected to see rapid growth in the next few years. It will grow to $14.0 billion in 2028 at a compound annual growth rate (CAGR) of 19.9%. Anticipated growth in the forecast period is driven by several key factors. Firstly, there is a heightened focus on predictive analytics as organizations seek more accurate insights into future trends and outcomes. Additionally, the increasing integration of Internet of Things (IoT) data is expected to contribute to this growth, providing valuable data for decision-making processes.

The surge in demand for artificial intelligence (AI) is poised to propel the expansion of the decision management market. AI, emulating human intelligence processes, finds increasing utility owing to factors such as data proliferation, advancements in AI algorithms, heightened computing power, and growing awareness and education. Decision management, leveraging AI's capabilities, aims to streamline decision-making processes across diverse industries and applications. According to the IBM Global AI Adoption Index 2022 report released in May 2022, a poll encompassing 7,502 businesses revealed a notable uptick in AI integration, with more than a third of businesses (35%) reporting its use, marking a four-point increase from the previous year. Moreover, 42-64% of businesses were in the exploration phase, anticipating AI's potential to enhance business productivity and streamline job processes. In 2022, there was a 13% surge in the likelihood of organizations adopting AI compared to the preceding year, thereby propelling the growth of the decision management software market.

Prominent players in the decision management market are intensifying their focus on developing innovative tools, notably AI-assisted interactive decision management tools, to gain a competitive advantage. These tools leverage AI algorithms to aid users in making well-informed decisions. For instance, in March 2024, Sparkling Logic, a US-based software company, introduced AI Assistant, an interactive decision management tool integrated into its SMARTS business rules and decision management platform. AI Assistant, employing a large language model (LLM) form of generative AI, facilitates natural language interactions for tasks such as creating and modifying project assets such as data, decision flows, and business rules.

In March 2024, LatentView Analytics, an India-based software firm, finalized the acquisition of Decision Point Analytics. This strategic move aims to bolster LatentView's proficiency in areas such as data engineering, data science, data visualization, and revenue growth management solutions. By strengthening capabilities in these domains, the acquisition seeks to facilitate expansion into new markets, including Latin America. Decision Point Analytics, based in the US, specializes in analytics, big data solutions, and decision management services.

Major companies operating in the decision management market are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, Salesforce Inc., CGI Inc., Moodys Investors Service Inc, Equifax Inc., Experian plc, SAS Institute Inc., Pegasystems Inc., SAP SE, ACI Worldwide Inc., Fair Isaac Corporation, TIBCO Software Inc., Quantiphi Inc., Altair Engineering Inc., Sapiens International, Appian Corporation, Aible Inc., Meridian Link, Bosch Software Innovations GmbH, RapidMiner Inc., ACTICO GmbH, InRule Technology Inc., Neota Logic Inc.

North America was the largest region in the decision management market in 2023. The regions covered in the decision management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the decision management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Decision management encompasses the structured approach to identifying, automating, and refining decisions within an organization, aimed at enhancing operational efficiency, effectiveness, and uniformity. Leveraging data, analytics, and technology, decision management facilitates informed decision-making across diverse business domains. Its overarching objective is to streamline decision processes, bolster operational effectiveness, and leverage opportunities to align with strategic goals.

The primary deployment models for decision management systems are on-premise and cloud-based solutions. On-premise deployment involves installing and managing software or systems directly within the client's infrastructure, rather than relying on external hosting or cloud services. This approach caters to a wide range of enterprises, spanning small and medium-sized businesses to large corporations, and supports diverse functionalities such as data analytics, business process management, operations research, and robotics. Its application extends across various industries including automotive, banking and finance, healthcare, manufacturing, retail, telecommunications, and more.

The decision management market research report is one of a series of new reports that provides decision management market statistics, including decision management industry global market size, regional shares, competitors with a decision management market share, detailed decision management market segments, market trends and opportunities, and any further data you may need to thrive in the decision management industry. This decision management market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The decision management market includes revenues earned by entities by providing services such as consultancy and advisory, software implementation and integration, customization and development of decision models, training and support, as well as ongoing maintenance and optimization services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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