Decision Management Market Report 2026

The decision management market size has grown rapidly in recent years. It will grow from $8.09 billion in 2025 to $9.68 billion in 2026 at a compound annual growth rate (CAGR) of 19.6%. The growth in the historic period can be attributed to increasing availability of enterprise data assets, rising demand for operational efficiency, adoption of business rule management systems, expansion of analytics-driven decision frameworks, growth of large-scale enterprise software deployments.

The decision management market size is expected to see rapid growth in the next few years. It will grow to $17.86 billion in 2030 at a compound annual growth rate (CAGR) of 16.6%. The growth in the forecast period can be attributed to increasing adoption of AI-driven decision platforms, rising demand for real-time decisioning, expansion of cloud-based decision management tools, growing focus on decision transparency and governance, increasing integration with enterprise automation platforms. Major trends in the forecast period include increasing adoption of automated decision engines, rising integration of advanced analytics platforms, growing use of real-time decision optimization, expansion of rule-based and predictive decision systems, enhanced focus on enterprise-wide decision consistency.

The increasing demand for artificial intelligence (AI) is expected to drive the growth of the decision management market in the coming years. Artificial intelligence (AI) involves the replication of human intelligence capabilities by machines, especially computer systems. The rising demand for AI is driven by the rapid growth of data, advancements in AI algorithms, greater availability of computing power, and increased awareness and understanding of AI technologies. Decision management leverages AI to automate, enhance, and optimize decision-making processes across a wide range of industries and use cases. For example, in September 2025, Airteam Australia Pty Ltd, an Australia-based custom software development company, reported that business investment in artificial intelligence (AI) was projected to have surpassed $1 billion in the latest financial year, with expectations that this investment will reach $1.3 billion by the end of June 2026. As a result, the growing demand for artificial intelligence (AI) is fueling the expansion of the decision management software market.

Prominent players in the decision management market are intensifying their focus on developing innovative tools, notably AI-assisted interactive decision management tools, to gain a competitive advantage. These tools leverage AI algorithms to aid users in making well-informed decisions. For instance, in March 2024, Sparkling Logic, a US-based software company, introduced AI Assistant, an interactive decision management tool integrated into its SMARTS business rules and decision management platform. AI Assistant, employing a large language model (LLM) form of generative AI, facilitates natural language interactions for tasks such as creating and modifying project assets such as data, decision flows, and business rules.

In March 2024, LatentView Analytics, an India-based software firm, finalized the acquisition of Decision Point Analytics. This strategic move aims to bolster LatentView's proficiency in areas such as data engineering, data science, data visualization, and revenue growth management solutions. By strengthening capabilities in these domains, the acquisition seeks to facilitate expansion into new markets, including Latin America. Decision Point Analytics, based in the US, specializes in analytics, big data solutions, and decision management services.

Major companies operating in the decision management market are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, Salesforce Inc., CGI Inc., Moodys Investors Service Inc., Equifax Inc., Experian plc, SAS Institute Inc., Pegasystems Inc., SAP SE, ACI Worldwide Inc., Fair Isaac Corporation, TIBCO Software Inc., Quantiphi Inc., Altair Engineering Inc., Sapiens International, Appian Corporation, Aible Inc., Meridian Link, Bosch Software Innovations GmbH, RapidMiner Inc., ACTICO GmbH, InRule Technology Inc., Neota Logic Inc.

North America was the largest region in the decision management market in 2025. The regions covered in the decision management market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the decision management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The decision management market includes revenues earned by entities by providing services such as consultancy and advisory, software implementation and integration, customization and development of decision models, training and support, as well as ongoing maintenance and optimization services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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