Course Authoring Software Global Market Report 2024

The course authoring software market size has grown exponentially in recent years. It will grow from $1.13 billion in 2023 to $1.36 billion in 2024 at a compound annual growth rate (CAGR) of 20%. The growth witnessed in the historic period can be attributed to several factors. Firstly, there was a surge in e-learning platforms, reflecting the broader trend toward digital education. Additionally, increased emphasis on accessibility standards ensured that online educational content was more inclusive and accessible to diverse learners.

The course authoring software market size is expected to see exponential growth in the next few years. It will grow to $2.87 billion in 2028 at a compound annual growth rate (CAGR) of 20.5%. The anticipated growth in the forecast period can be attributed to several key factors such as growing emphasis on continuous learning and upskilling in response to evolving job market demands and technological advancements.

The course authoring software market is poised for growth, driven by the increasing demand for e-learning. E-learning, facilitated by digital technology and internet connectivity, offers accessible and flexible education and training solutions, contributing to its rising popularity. Course authoring software plays a vital role in enabling educators and trainers to develop remote-accessible content, enhancing engagement and learning outcomes. For example, Coursera reported a significant milestone in November 2021, with over 92 million registered learners, a number that surged to over 102 million in 2022, reflecting the growing interest in online education. Consequently, the expanding demand for e-learning serves as a key driver for the growth of the course authoring software market.

Leading companies in the course authoring software sector are dedicated to developing advanced tools to maintain a competitive edge. One such example is the Coursera Course Builder, an AI-powered application designed to automate the development of course content based on prompts from human authors. Launched by Coursera Inc. in March 2024, the Coursera Course Builder streamlines the creation of custom private courses at scale. The tool's AI integration enables the creation of assessments with editable AI-generated questions, ensuring effective learner evaluation and personalized learning experiences.

In April 2021, Welsh Carson Anderson and Stowe made a strategic move by acquiring Absorb Software Inc., a Canada-based provider of course authoring software tools. This acquisition aims to enhance the firm's value proposition by expanding its customer base and increasing revenue through Absorb Software's revolutionary learning management system (LMS) platform. Notably, Absorb Software Inc. offers tools such as Absorb Create, enabling the development and distribution of engaging e-learning content, thus enriching the course authoring software market landscape.

Major companies operating in the course authoring software market are Adobe Inc., Instructure Inc., Seismic, Articulate Global Inc., TechSmith Corporation, Brainshark Inc., Litmos US, L.P, Easygenerator B.V., iSpring Solutions Inc., LearnWorlds Ltd., Alchemy Insights Inc., ELB Learning, Lessonly Inc., dominKnow Inc., Teachable Inc., ISEAZY, Gomo Learning, Udutu Course Authoring, Elucidat Ltd., Atomi Systems Inc.

North America was the largest region in the course authoring software market in 2023. The regions covered in the course authoring software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the course authoring software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Course authoring software represents a digital solution empowering educators and organizations to craft, tailor, and distribute online courses and educational materials. These platforms grant users the capability to construct engaging and interactive learning modules without necessitating specialized programming skills.

The primary categories of course authoring software encompass on-premises and cloud-based solutions. On-premises course authoring software is installed and managed within the organization's premises, providing complete control and customization options. However, it necessitates maintenance and infrastructure investment. These platforms offer diverse pricing models, including subscription-based and one-time licenses, catering to various end-users such as educational institutions and enterprises.

The course authoring software market research report is one of a series of new reports that provides course authoring software market statistics, including the course authoring software industry global market size, regional shares, competitors with course authoring software market share, detailed course authoring software market segments, market trends, and opportunities, and any further data you may need to thrive in the course authoring software industry. This course authoring software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The course authoring software market consists of revenues earned by entities by providing services such as content creation, assessment creation, and multimedia integration. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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