Course Authoring Software Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The course authoring software market size has grown exponentially in recent years. It will grow from $1.36 billion in 2024 to $1.64 billion in 2025 at a compound annual growth rate (CAGR) of 20.7%. The growth in the historic period can be attributed to rise of e-learning platforms, increased focus on accessibility standards, expansion of online education programs, growth in the demand for customizable authoring solutions, demand for remote training solutions.

The course authoring software market size is expected to see exponential growth in the next few years. It will grow to $3.45 billion in 2029 at a compound annual growth rate (CAGR) of 20.4%. The growth in the forecast period can be attributed to growing emphasis on continuous learning and upskilling, demand for authoring tools, continued expansion of microlearning initiatives, increasing adoption of adaptive learning systems, increasing integration of artificial intelligence. Major trends in the forecast period include adoption of artificial intelligence, augmented reality, adoption of blockchain, interactive elements, adaptive learning technologies, voice recognition and dictation.

The increasing demand for e-learning is expected to drive growth in the course authoring software market. E-learning refers to the delivery of education and training through digital technology, typically online. This demand is rising due to the accessibility, flexibility, and continuous technological advancements associated with digital learning. Course authoring software enables educators and trainers to create content that learners can access remotely, enhancing both accessibility and flexibility, which in turn boosts engagement and learning outcomes. For example, according to a report published by Coursera in September 2023, interest in generative AI content on the platform surged, with search activity quadrupling compared to 2022. Thus, the growing popularity of e-learning is fueling the expansion of the course authoring software market.

Leading companies in the course authoring software sector are dedicated to developing advanced tools to maintain a competitive edge. One such example is the Coursera Course Builder, an AI-powered application designed to automate the development of course content based on prompts from human authors. Launched by Coursera Inc. in March 2024, the Coursera Course Builder streamlines the creation of custom private courses at scale. The tool's AI integration enables the creation of assessments with editable AI-generated questions, ensuring effective learner evaluation and personalized learning experiences.

In July 2024, D2L Corporation, a software company based in Canada, acquired H5P Group for an undisclosed sum. This acquisition is intended to enhance D2L’s course creation capabilities by incorporating H5P’s interactive content tools, allowing for the delivery of more engaging and dynamic learning experiences worldwide. H5P Group AS, a Norway-based software company, is known for its expertise in interactive content creation software.

Major companies operating in the course authoring software market are Adobe Inc., Instructure Inc., Seismic, Articulate Global Inc., TechSmith Corporation, Brainshark Inc., Litmos US, L.P, Easygenerator B.V., iSpring Solutions Inc., LearnWorlds Ltd., Alchemy Insights Inc., ELB Learning, Lessonly Inc., dominKnow Inc., Teachable Inc., ISEAZY, Gomo Learning, Udutu Course Authoring, Elucidat Ltd., Atomi Systems Inc.

North America was the largest region in the course authoring software market in 2024. The regions covered in the course authoring software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the course authoring software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The course authoring software market consists of revenues earned by entities by providing services such as content creation, assessment creation, and multimedia integration. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Course authoring software represents a digital solution empowering educators and organizations to craft, tailor, and distribute online courses and educational materials. These platforms grant users the capability to construct engaging and interactive learning modules without necessitating specialized programming skills.

The primary categories of course authoring software encompass on-premises and cloud-based solutions. On-premises course authoring software is installed and managed within the organization's premises, providing complete control and customization options. However, it necessitates maintenance and infrastructure investment. These platforms offer diverse pricing models, including subscription-based and one-time licenses, catering to various end-users such as educational institutions and enterprises.

The course authoring software market research report is one of a series of new reports that provides course authoring software market statistics, including the course authoring software industry global market size, regional shares, competitors with course authoring software market share, detailed course authoring software market segments, market trends, and opportunities, and any further data you may need to thrive in the course authoring software industry. This course authoring software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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