Bluetooth Headphones Global Market Report 2024

The bluetooth headphones market size has grown rapidly in recent years. It will grow from $20.12 billion in 2023 to $22.45 billion in 2024 at a compound annual growth rate (CAGR) of 11.6%. The growth observed in the historical period can be attributed to several factors. These include the increasing prominence of wearable technology, the phasing out of the headphone jack from devices, shifts in lifestyle preferences, evolving fashion and design trends, expanded connectivity options, as well as heightened consumer awareness and education regarding Bluetooth headphone benefits and usage.

The bluetooth headphones market size is expected to see rapid growth in the next few years. It will grow to $34.96 billion in 2028 at a compound annual growth rate (CAGR) of 11.7%. Anticipated growth in the forecast period is driven by several factors, notably the expansion of the entertainment and gaming industry, a rise in disposable income among consumers, the growing preference for wireless audio solutions, and the continual expansion of e-commerce channels. Key trends expected during this period include the emergence of hybrid connectivity options, the integration of AI-driven audio enhancement technologies, collaboration with augmented reality (AR) and virtual reality (VR) platforms, the enhancement of smart features, incorporation of health monitoring functionalities, improvements in battery life, and the widespread adoption of true wireless technology.

The expanding usage of smartphones is anticipated to drive the growth of the bluetooth headphones market in the coming years. Smartphones, characterized by their multifunctionality and incorporation of computer-like features, have become ubiquitous devices for communication, entertainment, productivity, and connectivity. Their widespread adoption has streamlined various aspects of modern life into a single portable gadget. Acting as primary sources for audio content, smartphones facilitate seamless connectivity with Bluetooth headphones, enhancing user experience and portability. For example, as reported by the Department of Telecommunications in April 2022, Vietnam witnessed a significant rise in smartphone subscribers, reaching 93.5 million by March 2022, representing 73.5% of the adult population. This proliferation of smartphones is a key driver behind the increasing demand for Bluetooth headphones.

Key companies in the bluetooth headphones market are intensifying their efforts to introduce innovative products, such as hybrid adaptive noise cancellation headphones, to drive market growth and revenue. These advanced audio devices utilize multiple noise-canceling technologies to effectively block unwanted ambient sounds while adapting to various environments and user preferences. For instance, in February 2024, Sennheiser Electronic GmbH & Co. KG launched the ACCENTUM Plus wireless headphones in India. These headphones feature Bluetooth 5.2, touch controls, active noise cancellation compatibility, and Sennheiser's renowned sound profile. Offering touch-gesture controls and boasting a 50-hour battery life on a single charge, the headphones also include a 37mm dynamic transducer, support for several codecs such as aptX Adaptive, and a transparency mode.

In April 2021, Noritsu Koki Co. Ltd. expanded its market presence in the personal audio industry by acquiring Jlab Audio for $370 million. This strategic acquisition enables Noritsu Koki to enrich its product portfolio and strengthen its market position. Jlab Audio, a US-based company renowned for its personal audio solutions, including Bluetooth earbuds, headphones, and speakers, aligns well with Noritsu Koki's objectives of enhancing its market share and offering innovative audio products to consumers.

Major companies operating in the bluetooth headphones market are Apple Inc., Samsung electronics Co. Ltd., Microsoft Corporation, Sony Group Corporation, Lenovo Group Limited, LG Electronics Inc., HP Inc., Panasonic Corporation, Koninklijke Philips N.V., Logitech International SA, Bose Corporation, GN Store Nord AS, Plantronics Inc., Razer Inc., Bowers & Wilkins, Sennheiser Electronic GmbH & Co KG, Jabra Corporation, Imagine Marketing Pvt. Ltd., Skullcandy Inc, Creative Technology Ltd., HIFIMAN Corporation, Audio-Technica US Inc., AfterShokz, Hooke Audio Corporation.

Asia-Pacific was the largest region in the bluetooth headphones market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the bluetooth headphones market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the bluetooth headphones market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Bluetooth headphones represent wireless audio accessories that establish connections with devices via Bluetooth technology. This enables users to enjoy music, conduct calls, or engage with various audio content without the limitations of cords. Such headphones commonly incorporate built-in controls for functions such as volume adjustment, track skipping, and call management, enhancing convenience and mobility for individuals engaged in active pursuits.

The several types of bluetooth headphones are over-ear, in-ear, and on-ear. Over-ear Bluetooth headphones envelop the entire ear, ensuring a secure fit and delivering an immersive sound experience. These headphones comprise multiple components, including hardware, software, and associated services. They are retailed through various distribution channels such as exclusive stores, multi-branded outlets, and online retail platforms, catering to diverse applications such as music and entertainment, sports and fitness, gaming, and virtual reality experiences.

The bluetooth headphones market research report is one of a series of new reports that provides bluetooth headphones market statistics, including bluetooth headphones industry global market size, regional shares, competitors with a bluetooth headphones market share, detailed bluetooth headphones market segments, market trends and opportunities, and any further data you may need to thrive in the bluetooth headphones industry. This bluetooth headphones market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The bluetooth headphones market consists of revenues earned by entities providing services such as audio sharing, voice assistance, music streaming, noise cancellation, hands-free calling, and wireless audio playback. The market value includes the value of related goods sold by the service provider or included within the service offering. The bluetooth headphones market also includes sales of sports bluetooth headphones, neckband-style bluetooth earphones, gaming bluetooth headphones, waterproof bluetooth headphones, and fashion bluetooth headphones. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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