The bluetooth headphones market size has grown rapidly in recent years. It will grow from $20.12 billion in 2023 to $22.45 billion in 2024 at a compound annual growth rate (CAGR) of 11.6%. The growth observed in the historical period can be attributed to several factors. These include the increasing prominence of wearable technology, the phasing out of the headphone jack from devices, shifts in lifestyle preferences, evolving fashion and design trends, expanded connectivity options, as well as heightened consumer awareness and education regarding Bluetooth headphone benefits and usage.
The bluetooth headphones market size is expected to see rapid growth in the next few years. It will grow to $34.96 billion in 2028 at a compound annual growth rate (CAGR) of 11.7%. Anticipated growth in the forecast period is driven by several factors, notably the expansion of the entertainment and gaming industry, a rise in disposable income among consumers, the growing preference for wireless audio solutions, and the continual expansion of e-commerce channels. Key trends expected during this period include the emergence of hybrid connectivity options, the integration of AI-driven audio enhancement technologies, collaboration with augmented reality (AR) and virtual reality (VR) platforms, the enhancement of smart features, incorporation of health monitoring functionalities, improvements in battery life, and the widespread adoption of true wireless technology.
The expanding usage of smartphones is anticipated to drive the growth of the bluetooth headphones market in the coming years. Smartphones, characterized by their multifunctionality and incorporation of computer-like features, have become ubiquitous devices for communication, entertainment, productivity, and connectivity. Their widespread adoption has streamlined various aspects of modern life into a single portable gadget. Acting as primary sources for audio content, smartphones facilitate seamless connectivity with Bluetooth headphones, enhancing user experience and portability. For example, as reported by the Department of Telecommunications in April 2022, Vietnam witnessed a significant rise in smartphone subscribers, reaching 93.5 million by March 2022, representing 73.5% of the adult population. This proliferation of smartphones is a key driver behind the increasing demand for Bluetooth headphones.
Key companies in the bluetooth headphones market are intensifying their efforts to introduce innovative products, such as hybrid adaptive noise cancellation headphones, to drive market growth and revenue. These advanced audio devices utilize multiple noise-canceling technologies to effectively block unwanted ambient sounds while adapting to various environments and user preferences. For instance, in February 2024, Sennheiser Electronic GmbH & Co. KG launched the ACCENTUM Plus wireless headphones in India. These headphones feature Bluetooth 5.2, touch controls, active noise cancellation compatibility, and Sennheiser's renowned sound profile. Offering touch-gesture controls and boasting a 50-hour battery life on a single charge, the headphones also include a 37mm dynamic transducer, support for several codecs such as aptX Adaptive, and a transparency mode.
In April 2021, Noritsu Koki Co. Ltd. expanded its market presence in the personal audio industry by acquiring Jlab Audio for $370 million. This strategic acquisition enables Noritsu Koki to enrich its product portfolio and strengthen its market position. Jlab Audio, a US-based company renowned for its personal audio solutions, including Bluetooth earbuds, headphones, and speakers, aligns well with Noritsu Koki's objectives of enhancing its market share and offering innovative audio products to consumers.
Major companies operating in the bluetooth headphones market are Apple Inc., Samsung electronics Co. Ltd., Microsoft Corporation, Sony Group Corporation, Lenovo Group Limited, LG Electronics Inc., HP Inc., Panasonic Corporation, Koninklijke Philips N.V., Logitech International SA, Bose Corporation, GN Store Nord AS, Plantronics Inc., Razer Inc., Bowers & Wilkins, Sennheiser Electronic GmbH & Co KG, Jabra Corporation, Imagine Marketing Pvt. Ltd., Skullcandy Inc, Creative Technology Ltd., HIFIMAN Corporation, Audio-Technica US Inc., AfterShokz, Hooke Audio Corporation.
Asia-Pacific was the largest region in the bluetooth headphones market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the bluetooth headphones market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the bluetooth headphones market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Bluetooth headphones represent wireless audio accessories that establish connections with devices via Bluetooth technology. This enables users to enjoy music, conduct calls, or engage with various audio content without the limitations of cords. Such headphones commonly incorporate built-in controls for functions such as volume adjustment, track skipping, and call management, enhancing convenience and mobility for individuals engaged in active pursuits.
The several types of bluetooth headphones are over-ear, in-ear, and on-ear. Over-ear Bluetooth headphones envelop the entire ear, ensuring a secure fit and delivering an immersive sound experience. These headphones comprise multiple components, including hardware, software, and associated services. They are retailed through various distribution channels such as exclusive stores, multi-branded outlets, and online retail platforms, catering to diverse applications such as music and entertainment, sports and fitness, gaming, and virtual reality experiences.
The bluetooth headphones market research report is one of a series of new reports that provides bluetooth headphones market statistics, including bluetooth headphones industry global market size, regional shares, competitors with a bluetooth headphones market share, detailed bluetooth headphones market segments, market trends and opportunities, and any further data you may need to thrive in the bluetooth headphones industry. This bluetooth headphones market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The bluetooth headphones market consists of revenues earned by entities providing services such as audio sharing, voice assistance, music streaming, noise cancellation, hands-free calling, and wireless audio playback. The market value includes the value of related goods sold by the service provider or included within the service offering. The bluetooth headphones market also includes sales of sports bluetooth headphones, neckband-style bluetooth earphones, gaming bluetooth headphones, waterproof bluetooth headphones, and fashion bluetooth headphones. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The bluetooth headphones market size is expected to see rapid growth in the next few years. It will grow to $34.96 billion in 2028 at a compound annual growth rate (CAGR) of 11.7%. Anticipated growth in the forecast period is driven by several factors, notably the expansion of the entertainment and gaming industry, a rise in disposable income among consumers, the growing preference for wireless audio solutions, and the continual expansion of e-commerce channels. Key trends expected during this period include the emergence of hybrid connectivity options, the integration of AI-driven audio enhancement technologies, collaboration with augmented reality (AR) and virtual reality (VR) platforms, the enhancement of smart features, incorporation of health monitoring functionalities, improvements in battery life, and the widespread adoption of true wireless technology.
The expanding usage of smartphones is anticipated to drive the growth of the bluetooth headphones market in the coming years. Smartphones, characterized by their multifunctionality and incorporation of computer-like features, have become ubiquitous devices for communication, entertainment, productivity, and connectivity. Their widespread adoption has streamlined various aspects of modern life into a single portable gadget. Acting as primary sources for audio content, smartphones facilitate seamless connectivity with Bluetooth headphones, enhancing user experience and portability. For example, as reported by the Department of Telecommunications in April 2022, Vietnam witnessed a significant rise in smartphone subscribers, reaching 93.5 million by March 2022, representing 73.5% of the adult population. This proliferation of smartphones is a key driver behind the increasing demand for Bluetooth headphones.
Key companies in the bluetooth headphones market are intensifying their efforts to introduce innovative products, such as hybrid adaptive noise cancellation headphones, to drive market growth and revenue. These advanced audio devices utilize multiple noise-canceling technologies to effectively block unwanted ambient sounds while adapting to various environments and user preferences. For instance, in February 2024, Sennheiser Electronic GmbH & Co. KG launched the ACCENTUM Plus wireless headphones in India. These headphones feature Bluetooth 5.2, touch controls, active noise cancellation compatibility, and Sennheiser's renowned sound profile. Offering touch-gesture controls and boasting a 50-hour battery life on a single charge, the headphones also include a 37mm dynamic transducer, support for several codecs such as aptX Adaptive, and a transparency mode.
In April 2021, Noritsu Koki Co. Ltd. expanded its market presence in the personal audio industry by acquiring Jlab Audio for $370 million. This strategic acquisition enables Noritsu Koki to enrich its product portfolio and strengthen its market position. Jlab Audio, a US-based company renowned for its personal audio solutions, including Bluetooth earbuds, headphones, and speakers, aligns well with Noritsu Koki's objectives of enhancing its market share and offering innovative audio products to consumers.
Major companies operating in the bluetooth headphones market are Apple Inc., Samsung electronics Co. Ltd., Microsoft Corporation, Sony Group Corporation, Lenovo Group Limited, LG Electronics Inc., HP Inc., Panasonic Corporation, Koninklijke Philips N.V., Logitech International SA, Bose Corporation, GN Store Nord AS, Plantronics Inc., Razer Inc., Bowers & Wilkins, Sennheiser Electronic GmbH & Co KG, Jabra Corporation, Imagine Marketing Pvt. Ltd., Skullcandy Inc, Creative Technology Ltd., HIFIMAN Corporation, Audio-Technica US Inc., AfterShokz, Hooke Audio Corporation.
Asia-Pacific was the largest region in the bluetooth headphones market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the bluetooth headphones market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the bluetooth headphones market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Bluetooth headphones represent wireless audio accessories that establish connections with devices via Bluetooth technology. This enables users to enjoy music, conduct calls, or engage with various audio content without the limitations of cords. Such headphones commonly incorporate built-in controls for functions such as volume adjustment, track skipping, and call management, enhancing convenience and mobility for individuals engaged in active pursuits.
The several types of bluetooth headphones are over-ear, in-ear, and on-ear. Over-ear Bluetooth headphones envelop the entire ear, ensuring a secure fit and delivering an immersive sound experience. These headphones comprise multiple components, including hardware, software, and associated services. They are retailed through various distribution channels such as exclusive stores, multi-branded outlets, and online retail platforms, catering to diverse applications such as music and entertainment, sports and fitness, gaming, and virtual reality experiences.
The bluetooth headphones market research report is one of a series of new reports that provides bluetooth headphones market statistics, including bluetooth headphones industry global market size, regional shares, competitors with a bluetooth headphones market share, detailed bluetooth headphones market segments, market trends and opportunities, and any further data you may need to thrive in the bluetooth headphones industry. This bluetooth headphones market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The bluetooth headphones market consists of revenues earned by entities providing services such as audio sharing, voice assistance, music streaming, noise cancellation, hands-free calling, and wireless audio playback. The market value includes the value of related goods sold by the service provider or included within the service offering. The bluetooth headphones market also includes sales of sports bluetooth headphones, neckband-style bluetooth earphones, gaming bluetooth headphones, waterproof bluetooth headphones, and fashion bluetooth headphones. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Bluetooth Headphones Market Characteristics3. Bluetooth Headphones Market Trends and Strategies32. Global Bluetooth Headphones Market Competitive Benchmarking33. Global Bluetooth Headphones Market Competitive Dashboard34. Key Mergers and Acquisitions in the Bluetooth Headphones Market
4. Bluetooth Headphones Market - Macro Economic Scenario
5. Global Bluetooth Headphones Market Size and Growth
6. Bluetooth Headphones Market Segmentation
7. Bluetooth Headphones Market Regional and Country Analysis
8. Asia-Pacific Bluetooth Headphones Market
9. China Bluetooth Headphones Market
10. India Bluetooth Headphones Market
11. Japan Bluetooth Headphones Market
12. Australia Bluetooth Headphones Market
13. Indonesia Bluetooth Headphones Market
14. South Korea Bluetooth Headphones Market
15. Western Europe Bluetooth Headphones Market
16. UK Bluetooth Headphones Market
17. Germany Bluetooth Headphones Market
18. France Bluetooth Headphones Market
19. Italy Bluetooth Headphones Market
20. Spain Bluetooth Headphones Market
21. Eastern Europe Bluetooth Headphones Market
22. Russia Bluetooth Headphones Market
23. North America Bluetooth Headphones Market
24. USA Bluetooth Headphones Market
25. Canada Bluetooth Headphones Market
26. South America Bluetooth Headphones Market
27. Brazil Bluetooth Headphones Market
28. Middle East Bluetooth Headphones Market
29. Africa Bluetooth Headphones Market
30. Bluetooth Headphones Market Competitive Landscape and Company Profiles
31. Bluetooth Headphones Market Other Major and Innovative Companies
35. Bluetooth Headphones Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Bluetooth Headphones Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on bluetooth headphones market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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- Measure the impact of high global inflation on market growth.
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- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
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- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for bluetooth headphones ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The bluetooth headphones market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Product: Over Ear; In Ear; On Ear2) By Components: Hardware; Software; Services
3) By Distribution Channels: Exclusive Store; Multi-Branded Store; Online Retail
4) By Application: Music And Entertainment; Sports And Fitness; Gaming; Virtual Reality
Key Companies Mentioned: Apple Inc.; Samsung electronics Co. Ltd.; Microsoft Corporation; Sony Group Corporation; Lenovo Group Limited
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Apple Inc.
- Samsung electronics Co. Ltd.
- Microsoft Corporation
- Sony Group Corporation
- Lenovo Group Limited
- LG Electronics Inc.
- HP Inc.
- Panasonic Corporation
- Koninklijke Philips N.V.
- Logitech International SA
- Bose Corporation
- GN Store Nord AS
- Plantronics Inc.
- Razer Inc.
- Bowers & Wilkins
- Sennheiser Electronic GmbH & Co KG
- Jabra Corporation
- Imagine Marketing Pvt. Ltd.
- Skullcandy Inc
- Creative Technology Ltd.
- HIFIMAN Corporation
- Audio-Technica US Inc.
- AfterShokz
- Hooke Audio Corporation
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 175 |
Published | May 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 22.45 Billion |
Forecasted Market Value ( USD | $ 34.96 Billion |
Compound Annual Growth Rate | 11.7% |
Regions Covered | Global |