The NAFTA Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2019-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.
Key Highlights
- The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The advertising industry within the NAFTA countries had a total market value of $321.66 billion in 2023.The Canada was the fastest growing country, with a CAGR of 3.8% over the 2019-23 period.
- Within the advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $299.23 billion in 2023. This was followed by Canada and Mexico, with a value of $15.44 and $6.98 billion, respectively.
- The US is expected to lead the advertising industry in the NAFTA bloc, with a value of $374.84 billion in 2028, followed by Canada and Mexico with expected values of $19.92 and $11.80 billion, respectively.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA advertising industry
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA advertising industry
- Leading company profiles reveal details of key advertising industry players’ NAFTA operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA advertising industry with five year forecasts
- Compares data from the US, Canada and Mexico, alongside individual chapters on each country
Reasons to Buy
- What was the size of the NAFTA advertising industry by value in 2023?
- What will be the size of the NAFTA advertising industry in 2028?
- What factors are affecting the strength of competition in the NAFTA advertising industry?
- How has the industry performed over the last five years?
- What are the main segments that make up the NAFTA advertising industry?
Table of Contents
1 Introduction
2 NAFTA Advertising
3 Advertising in Canada
4 Macroeconomic Indicators
5 Advertising in Mexico
6 Macroeconomic Indicators
7 Advertising in The United States
8 Macroeconomic Indicators
9 Company Profiles
10 Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Publicis Groupe SA
- Hakuhodo Incorporated
- Dentsu Group Inc.
- The Interpublic Group of Companies, Inc.
- Cheil Worldwide Inc
- WPP plc
- Havas SA
- Omnicom Group, Inc.
- BBDO Worldwide Inc.
- HS Ad Inc
- Innocean Worldwide Inc.
- Lotte Corp
- ADK Holdings Inc
- Hakuhodo DY Holdings Inc