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Video on Demand in India

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    Report

  • 42 Pages
  • March 2024
  • Region: India
  • GlobalData
  • ID: 5973191
Video on Demand in India industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • Video on demand is a system for distributing media that enables users to access and watch videos whenever and wherever they prefer. Video on demand platforms provide a range of content that users can browse and play as they wish.
  • The Indian video on demand market registered revenues of $5.5 billion in 2023, representing a compound annual growth rate (CAGR) of 30.5% between 2018 and 2023.
  • The advertising VoD segment accounted for the market's largest proportion in 2023, with total revenues of $2.4 billion, equivalent to 43.7% of the market's overall value.
  • The video-on-demand (VoD) market has grown and transformed significantly in recent years, owing to technological advancements, shifting consumer preferences, and the proliferation of internet-connected devices in India.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the video on demand market in India
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the video on demand market in India
  • Leading company profiles reveal details of key video on demand market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the India video on demand market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the India video on demand market by value in 2023?
  • What will be the size of the India video on demand market in 2028?
  • What factors are affecting the strength of competition in the India video on demand market?
  • How has the market performed over the last five years?
  • Who are the top competitors in India's video on demand market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the recent developments in the industry?
8 Company Profiles
8.1. Netflix Inc.
8.2. Amazon Prime Video LLC
8.3. Disney+ Hotstar
8.4. ZEE5
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
  • About the Analyst
List of Tables
Table 1: India video on demand market value: $ million, 2018-23
Table 2: India video on demand market category segmentation: % share, by value, 2018-2023
Table 3: India video on demand market category segmentation: $ million, 2018-2023
Table 4: India video on demand market geography segmentation: $ million, 2023
Table 5: India video on demand market value forecast: $ million, 2023-28
Table 6: Netflix Inc.: key facts
Table 7: Netflix Inc.: annual financial ratios
Table 8: Netflix Inc.: key employees
Table 9: Netflix Inc.: key employees Continued
Table 10: Amazon Prime Video LLC: key facts
Table 11: Amazon Prime Video LLC: key employees
Table 12: Disney+ Hotstar: key facts
Table 13: Disney+ Hotstar: key employees
Table 14: ZEE5: key facts
Table 15: India size of population (million), 2019-23
Table 16: India gdp (constant 2005 prices, $ billion), 2019-23
Table 17: India gdp (current prices, $ billion), 2019-23
Table 18: India inflation, 2019-23
Table 19: India consumer price index (absolute), 2019-23
Table 20: India exchange rate, 2019-23
List of Figures
Figure 1: India video on demand market value: $ million, 2018-23
Figure 2: India video on demand market category segmentation: $ million, 2018-2023
Figure 3: India video on demand market geography segmentation: % share, by value, 2023
Figure 4: India video on demand market value forecast: $ million, 2023-28
Figure 5: Forces driving competition in the video on demand market in India, 2023
Figure 6: Drivers of buyer power in the video on demand market in India, 2023
Figure 7: Drivers of supplier power in the video on demand market in India, 2023
Figure 8: Factors influencing the likelihood of new entrants in the video on demand market in India, 2023
Figure 9: Factors influencing the threat of substitutes in the video on demand market in India, 2023
Figure 10: Drivers of degree of rivalry in the video on demand market in India, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Netflix Inc.
  • Amazon Prime Video LLC
  • Disney+ Hotstar
  • ZEE5