EdTech in Brazil

Key Highlights

• Educational Technology (EdTech) is the integration of technology into educational practices to improve students’ or users’ learning outcomes. It includes a variety of digital tools and resources, including software, hardware, multimedia, and network equipment. With education technology, learners can learn anytime, anywhere, at their own pace, with tools like gamified content and microlearning courses.
• The Brazilian edtech market recorded revenues of $1.8 billion in 2023, representing a compound annual growth rate (CAGR) of 14.3% between 2018 and 2023.
• The pre-k-12 and k-12 segments accounted for the market's largest proportion in 2023, with total revenues of $1.4 billion, equivalent to 77% of the market's overall value.
• The Brazilian edtech market recorded growth of 21.9% in 2023 due to the rise in internet penetration and digital literacy.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the edtech market in Brazil
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the edtech market in Brazil
• Leading company profiles reveal details of key edtech market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Brazil edtech market with five year forecasts

Reasons to Buy

• What was the size of the Brazil edtech market by value in 2023?
• What will be the size of the Brazil edtech market in 2028?
• What factors are affecting the strength of competition in the Brazil edtech market?
• How has the market performed over the last five years?
• Who are the top competitors in Brazil's edtech market?