Technology Sector Landscape EMEA Region - 2024

A complete overview of the technology sector sector across the EMEA region. The report includes market insight and sector and brand analysis.

Technology companies have a total of 735 active deals with soccer properties across the region. Motor racing ranks second with 75 deals as Technology brands have managed to secure deals with various Formula 1 teams and also some drivers based in Europe. Deals with sports teams dominate the market, both in terms of volume and value. The deal EA Sports has with the English Premier League is worth $105.32 million annually which is $39.77 million higher than TeamViewer’s three-year deal with Manchester United, the second most annually lucrative deal in the sector.

EA Sports has deals in place with LaLiga, UEFA European Championship, Deutsche Fußball Liga and Lega Serie which are all worth over $5 million annually. The German multinational technology company Voith have the longest sponsorship agreements in the sector, a 15-year agreement with the German soccer team FC Heidenheim worth $0.35 million annually. The majority of investment in the region are by brands based in the United States. This includes many of the biggest spending brands such as EA Sports, Oracle, Cisco, HP and InteL. Sorare has a total of 58 deals in the EMEA region in 2024, which includes partnerships with the Premier League, LaLiga, Deutsche Fußball Liga, Lega Serie A and Eredivisie N.V. EA Sports is the second most active brand in the region. The video game developer is working to associate itself with major soccer properties outside its American home market, spending significant sums on sponsorship agreements.

Key Highlights

• A detailed overview of the technology sector across the EMEA region. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Scope

• The report looks to offer a detailed insight into the technology sector across the EMEA region. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.

Reasons to Buy

• For those wanting an in-depth analysis of how the technology sector across the EMEA region performed in the sports sponsorship industry, in the sense of both business and popularity.