This report provides detailed consumer insights into China apparel market. It centers on consumer sentiment, categories purchased, channel usage, motivations for purchasing, purchase frequency and the most popular global brands.
The majority of Chinese consumers are optimistic about the future of the economy, with 50.1% expecting it to improve and 49.3% expecting improvement in their personal finances in the next six months. There is a clear preference for online shopping among Chinese apparel shoppers, with 82.1% utilizing the channel for apparel purchases compared to 69.3% for instore purchases, propelled by the digital savviness of consumers and the well-established online market due to rapid urbanization. While sustainability and ethics are gaining traction, they hold relatively less influence on purchasing decisions compared to other factors such as quality and comfort. 66.3% of apparel shoppers are concerned about the impact of fashion on the environment, prompting them to try to buy from more sustainable brands or ranges and avoid fast fashion brands. Sportswear has seen a burgeoning popularity among Chinese apparel shoppers, with 59.8% purchasing sportswear in 2023.
The majority of Chinese consumers are optimistic about the future of the economy, with 50.1% expecting it to improve and 49.3% expecting improvement in their personal finances in the next six months. There is a clear preference for online shopping among Chinese apparel shoppers, with 82.1% utilizing the channel for apparel purchases compared to 69.3% for instore purchases, propelled by the digital savviness of consumers and the well-established online market due to rapid urbanization. While sustainability and ethics are gaining traction, they hold relatively less influence on purchasing decisions compared to other factors such as quality and comfort. 66.3% of apparel shoppers are concerned about the impact of fashion on the environment, prompting them to try to buy from more sustainable brands or ranges and avoid fast fashion brands. Sportswear has seen a burgeoning popularity among Chinese apparel shoppers, with 59.8% purchasing sportswear in 2023.
Scope
- Chinese consumers remain optimistic about the future despite a real estate crisis and high youth unemployment
- Most consumers plan to spend more on clothing & footwear over the next six months, thanks to increased consumer confidence
- Females intend to spend more on apparel as they tend to keep up with the latest fashion trends more
- 25-54s shop for apparel the most due to their higher discretionary incomes
Reasons to Buy
- Learn about where the demand lies within the China apparel market, to allow you to maximise customer acquisition
- Understand consumer sentiment in the China apparel market and what this means for apparel brands’ next steps
Table of Contents
- Executive Summary
- Consumer Sentiment
- Who Shops & What They Purchase
- Where People Shop
- How & Why People Shop
- Sustainability & Resale
- Sportswear
- Contact the Publisher
- Channels used to purchase apparel in the last 12 months
- What inspires consumers’ apparel purchases by demographic
- Over the next six months, how do you expect the economy to change?
- Over the next six months, how do you expect your own personal finances to change?
- When it comes to spending on retail goods and services, how will your household be behaving over the next six months compared to normal?
- What consumers plan to spend more or less on over the next six months
- Consumers that plan to spend more or less in the next six months by demographic
- Consumers who purchased total apparel (clothing, footwear and accessories) in the last 12 months
- Consumers who purchased clothing in the last 12 months
- Consumers who purchased footwear in the last 12 months
- Consumers who purchased accessories in the last 12 months
- Categories purchased by clothing shoppers
- Categories purchased by footwear shoppers
- Styles purchased by apparel shoppers
- Channels used to purchase apparel in the last 12 months
- Where People Shop - Online & social media attitudes
- Global brands that consumers purchased apparel from in the last 12 months
- How frequently consumers purchase apparel
- Factors that influence apparel purchases
- What inspires consumers’ apparel purchases
- How & Why People Shop - Fashion Preferences & Attitudes
- How & Why People Shop - Fashion Preferences & Attitudes
- Sustainability & Resale - Sustainability & Ethical Concerns
- Sustainable efforts apparel shoppers have made in the last 12 months
- How apparel shoppers expect their spend on secondhand will change in the next 12 months
- Where shoppers purchased secondhand apparel from in the last 12 months
- Secondhand apparel purchase drivers
- Consumers who purchased sportswear in the last 12 months
- Categories purchased by sportswear shoppers in the last 12 months
- Sports activities consumers purchased sportswear for in the last 12 months
- How sportswear shoppers expect their sportswear spend to change in the next 12 months
- Sportswear - Attitudes & Preferences
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nike
- Uniqlo
- Adidas
- New Balance
- Puma
- Jordan
- The North Face
- Levi’s
- Converse
- Gucci
- Chanel
- Dior
- Hermès
- Under Armour
- Vans
- Bosideng
- Anta
- Li-Ning
- Xtep
