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Social Media Management Market Report and Forecast 2024-2032

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    Report

  • 153 Pages
  • May 2024
  • Region: Global
  • Expert Market Research
  • ID: 5973828
According to the report, the global social media management market size reached a value of USD 20.40 billion in 2023. Aided by the evolving consumer preferences, technological advancements, and the expanding role of social media in business strategies, the market is projected to further grow at a CAGR of 22.1% between 2024 and 2032 to reach a value of USD 128.13 billion by 2032.

Social media management refers to the process of creating, scheduling, analysing, and engaging with content posted on social media platforms. It encompasses a range of activities aimed at effectively managing an organisation's online presence and leveraging social media channels to achieve specific business objectives.

The global social media management market growth is propelled by several key factors. One of the primary drivers is the escalating adoption of social media platforms across demographics. With billions of users actively engaging on platforms such as Facebook, Instagram, Twitter, and LinkedIn, businesses recognise the immense potential of leveraging these channels to connect with their target audience, build brand awareness, and drive customer engagement.

Moreover, the proliferation of smartphones and internet connectivity has facilitated widespread access to social media, enabling individuals to stay connected round-the-clock. As per the social media management market analysis, this trend has spurred businesses to invest in comprehensive social media management solutions to streamline their marketing efforts, monitor brand sentiment, and analyse consumer behaviour in real-time.

Furthermore, the COVID-19 pandemic accelerated the digital transformation journey for many organisations, prompting a fundamental shift towards online engagement and e-commerce. As traditional brick-and-mortar establishments transitioned to digital storefronts, the importance of maintaining a strong social media presence became paramount, driving demand for advanced management tools capable of optimising social media performance and driving measurable results, which can propel the social media management market expansion.

the increasing emphasis on data-driven decision-making and performance analytics is driving demand for advanced social media management platforms equipped with robust analytics tools. Businesses are seeking actionable insights into audience demographics, engagement metrics, and content performance to refine their marketing strategies and drive meaningful business outcomes.

As per the social media management market outlook, the rising prominence of influencer marketing and user-generated content (UGC) is reshaping the social media landscape, with brands leveraging authentic user-generated content to foster community engagement and build brand advocacy. Social media management platforms that facilitate seamless collaboration with influencers, content creators, and brand ambassadors are poised to witness heightened demand as businesses look to harness the power of influencer partnerships to amplify their brand reach and drive conversions.

Moreover, the convergence of social media with e-commerce is opening up new avenues for monetisation and revenue generation that can also contribute to the social media management market share. With the integration of shoppable posts, in-app checkout features, and social commerce functionalities, social media platforms are evolving into powerful sales channels, enabling brands to directly monetise their social media presence. As businesses embrace social commerce as a strategic imperative, the demand for social media management solutions that enable seamless integration with e-commerce platforms and facilitate transactional capabilities is expected to surge.

North America currently dominates the global social media management market, owing to the presence of a robust digital infrastructure, high internet penetration rates, and a large base of social media users. The region is home to several leading social media management vendors and serves as a hub for technological innovation and market development. However, Asia-Pacific is poised to emerge as a significant growth engine for the social media management market, fuelled by rapid urbanisation, expanding digital literacy, and the proliferation of social media platforms across the region.

Market Segmentation

The market can be divided based on component, enterprise size, mode of deployment, application, end use, and region.

Market Breakup by Component

  • Solutions
  • Service

Market Breakup by Enterprise Size

  • Large Enterprises
  • Small and Medium Enterprises

Market Breakup by Mode of Deployment

  • Cloud
  • On Premises

Market Breakup by Application

  • Sales and Marketing Management
  • Customer Experience Management
  • Competitive Intelligence
  • Risk Management and Fraud Detection
  • Others

Market Breakup by End Use

  • IT and Telecom
  • Media and Entertainment
  • BFSI
  • Retail and E-Commerce
  • Government and Public Sector
  • Healthcare and Life Science
  • Others

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global social media management market. Some of the major players explored in the report are as follows:
  • Salesforce, Inc.
  • Hootsuite Inc.
  • Sprout Social, Inc.
  • IBM Corporation
  • Meltwater News US Inc.
  • Zoho Corporation Pvt. Ltd.
  • Talkwalker S.à.r.l.
  • Khoros, LLC
  • Maventus Group Inc.
  • Brandwatch
  • Others

Table of Contents

1 Preface2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Social Media Management Market Analysis
8.1 Key Industry Highlights
8.2 Global Social Media Management Historical Market (2018-2023)
8.3 Global Social Media Management Market Forecast (2024-2032)
8.4 Global Social Media Management Market by Component
8.4.1 Solutions
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Service
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Social Media Management Market by Enterprise Size
8.5.1 Large Enterprises
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Small and Medium Enterprises
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Social Media Management Market by Mode of Deployment
8.6.1 Cloud
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 On Premises
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Social Media Management Market by Application
8.7.1 Sales and Marketing Management
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Customer Experience Management
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Competitive Intelligence
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Risk Management and Fraud Detection
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Others
8.8 Global Social Media Management Market by End Use
8.8.1 IT and Telecom
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Media and Entertainment
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 BFSI
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Retail and E-Commerce
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Government and Public Sector
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
8.8.6 Healthcare and Life Science
8.8.6.1 Historical Trend (2018-2023)
8.8.6.2 Forecast Trend (2024-2032)
8.8.7 Others
8.9 Global Social Media Management Market by Region
8.9.1 North America
8.9.1.1 Historical Trend (2018-2023)
8.9.1.2 Forecast Trend (2024-2032)
8.9.2 Europe
8.9.2.1 Historical Trend (2018-2023)
8.9.2.2 Forecast Trend (2024-2032)
8.9.3 Asia Pacific
8.9.3.1 Historical Trend (2018-2023)
8.9.3.2 Forecast Trend (2024-2032)
8.9.4 Latin America
8.9.4.1 Historical Trend (2018-2023)
8.9.4.2 Forecast Trend (2024-2032)
8.9.5 Middle East and Africa
8.9.5.1 Historical Trend (2018-2023)
8.9.5.2 Forecast Trend (2024-2032)
9 North America Social Media Management Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Social Media Management Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Social Media Management Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Social Media Management Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Social Media Management Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Salesforce, Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Hootsuite Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Sprout Social, Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 IBM Corporation
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Meltwater News US Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Zoho Corporation Pvt. Ltd.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Talkwalker S.à.r.l.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Khoros, LLC
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Maventus Group Inc.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Brandwatch
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Social Media Management Market: Key Industry Highlights, 2018 and 2032
2. Global Social Media Management Historical Market: Breakup by Component (USD Billion), 2018-2023
3. Global Social Media Management Market Forecast: Breakup by Component (USD Billion), 2024-2032
4. Global Social Media Management Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2023
5. Global Social Media Management Market Forecast: Breakup by Enterprise Size (USD Billion), 2024-2032
6. Global Social Media Management Historical Market: Breakup by Mode of Deployment (USD Billion), 2018-2023
7. Global Social Media Management Market Forecast: Breakup by Mode of Deployment (USD Billion), 2024-2032
8. Global Social Media Management Historical Market: Breakup by Application (USD Billion), 2018-2023
9. Global Social Media Management Market Forecast: Breakup by Application (USD Billion), 2024-2032
10. Global Social Media Management Historical Market: Breakup by End Use (USD Billion), 2018-2023
11. Global Social Media Management Market Forecast: Breakup by End Use (USD Billion), 2024-2032
12. Global Social Media Management Historical Market: Breakup by Region (USD Billion), 2018-2023
13. Global Social Media Management Market Forecast: Breakup by Region (USD Billion), 2024-2032
14. North America Social Media Management Historical Market: Breakup by Country (USD Billion), 2018-2023
15. North America Social Media Management Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Europe Social Media Management Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Europe Social Media Management Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Asia Pacific Social Media Management Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Asia Pacific Social Media Management Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Latin America Social Media Management Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Latin America Social Media Management Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Middle East and Africa Social Media Management Historical Market: Breakup by Country (USD Billion), 2018-2023
23. Middle East and Africa Social Media Management Market Forecast: Breakup by Country (USD Billion), 2024-2032
24. Global Social Media Management Market Structure

Companies Mentioned

  • Salesforce, Inc.
  • Hootsuite Inc.
  • Sprout Social, Inc.
  • IBM Corporation
  • Meltwater News US Inc.
  • Zoho Corporation Pvt. Ltd.
  • Talkwalker S.à.r.l.
  • Khoros, LLC
  • Maventus Group Inc.
  • Brandwatch

Methodology

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Table Information