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Paper Towel Market Report and Forecast 2024-2032

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    Report

  • 188 Pages
  • May 2024
  • Region: Global
  • Expert Market Research
  • ID: 5973833
According to the report, the global paper towel market size reached a value of USD 14.2 billion in 2023. Aided by the escalating hygiene consciousness among consumers and the versatility of paper towels in both domestic and commercial settings, the market is projected to further grow at a CAGR of 5.2% between 2024 and 2032 to reach a value of USD 22.5 billion by 2032.

Paper towels, known for their absorbent properties, are widely utilised for hand drying, cleaning spills, and other hygiene-related activities across households, healthcare facilities, food services, and commercial spaces. Their convenience, disposability, and effectiveness in maintaining cleanliness and hygiene have solidified their position in the global market.

The heightened awareness regarding hygiene practices, especially in the wake of health crises such as the COVID-19 pandemic, has significantly contributed to the paper towel market growth. This increased consciousness has not only been observed in healthcare settings but also in households and commercial establishments, driving the market's growth.

Moreover, the versatility and innovation of paper towel products have further fuelled market growth. Manufacturers are increasingly focusing on eco-friendly and sustainable solutions, such as bamboo and recycled paper towels, responding to the growing consumer demand for environmentally responsible products. These innovations are not only attracting environmentally conscious consumers but are also aligning with global sustainability goals.

As per the paper towel market analysis, the global emphasis on hygiene practices, particularly hand hygiene, has escalated the demand for paper towels. Their disposable nature makes them a preferred choice over reusable cloths in preventing cross-contamination and the spread of germs. Paper towels are indispensable in a variety of settings, from kitchens and bathrooms to workplaces and public restrooms, due to their convenience and efficacy in cleaning and drying applications.

With the rising concern for environmental sustainability, there has been a significant shift towards eco-friendly paper towels. Products made from recycled paper or sustainable sources like bamboo have seen increased popularity among consumers which further boosts the paper towel market share. The extensive use of paper towels in commercial settings, such as food services, healthcare facilities, and offices, has significantly contributed to market growth. The need for high hygiene standards in these areas underpins the steady demand for paper towels.

Advancements in manufacturing technologies have enabled the production of more absorbent, softer, and stronger paper towels, enhancing their appeal to consumers. Furthermore, innovations in packaging and dispensing solutions have also played a crucial role in the paper towel market dynamics. The development of sustainable and biodegradable paper towels represents a significant growth opportunity. Manufacturers who invest in eco-friendly production processes and materials can not only mitigate environmental impacts but also cater to the increasing consumer demand for sustainable products.

Looking ahead, the market is set to continue its growth trajectory, driven by the ongoing demand for hygiene products and the increasing adoption of sustainable practices. As per the paper towel market outlook, the integration of eco-friendly materials, along with advancements in product design and functionality, will likely shape the future of the market.

North America holds a dominant position in the global market, attributed to the high standard of living and the strong emphasis on hygiene practices among consumers in the United States and Canada. The region's paper towel market expansion is fuelled by the presence of major market players and the widespread availability of a variety of paper towel products. The increasing adoption of sustainable and eco-friendly products is also driving innovation in the market, with companies investing in recycled and biodegradable paper towel options to meet consumer demand.

Market Segmentation

The market can be divided based on type, end use, distribution channel, and region.

Market Breakup by Type

  • Rolled Paper Towels
  • Boxed Paper Towels
  • Multifold Paper Towels
  • Others

Market Breakup by End Use

  • Residential
  • Commercial

Market Breakup by Distribution Channel

  • Offline
  • Online

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global paper towel market. Some of the major players explored in the report are as follows:
  • Procter and Gamble Company
  • Kimberly-Clark Corporation
  • Cartiere Carrara SpA
  • Metsa Group
  • Essity AB
  • C & S Paper Co., Ltd
  • WEPA Hygieneprodukte GmbH
  • Seventh Generation Inc.
  • Queenex Hygiene Paper Manufacturing LLC
  • Kruger Inc.
  • Others

Table of Contents

1 Preface2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Paper Towel Market Analysis
8.1 Key Industry Highlights
8.2 Global Paper Towel Historical Market (2018-2023)
8.3 Global Paper Towel Market Forecast (2024-2032)
8.4 Global Paper Towel Market by Type
8.4.1 Rolled Paper Towels
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Boxed Paper Towels
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Multifold Paper Towels
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Paper Towel Market by End Use
8.5.1 Residential
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Commercial
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Paper Towel Market by Distribution Channel
8.6.1 Offline
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Online
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Paper Towel Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Paper Towel Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Paper Towel Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Paper Towel Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Paper Towel Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Paper Towel Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Procter and Gamble Company
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Kimberly-Clark Corporation
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Cartiere Carrara SpA
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Metsa Group
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Essity AB
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 C & S Paper Co., Ltd
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 WEPA Hygieneprodukte GmbH
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Seventh Generation Inc.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Queenex Hygiene Paper Manufacturing LLC
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Kruger Inc.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Paper Towel Market: Key Industry Highlights, 2018 and 2032
2. Global Paper Towel Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Paper Towel Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Paper Towel Historical Market: Breakup by End Use (USD Billion), 2018-2023
5. Global Paper Towel Market Forecast: Breakup by End Use (USD Billion), 2024-2032
6. Global Paper Towel Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7. Global Paper Towel Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8. Global Paper Towel Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Paper Towel Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North Paper Towel Market Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Paper Towel Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Paper Towel Market Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Paper Towel Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Paper Towel Market Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Paper Towel Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Paper Towel Market Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Paper Towel Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Paper Towel Market Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Paper Towel Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Global Paper Towel Market Structure

Companies Mentioned

  • Procter and Gamble Company
  • Kimberly-Clark Corporation
  • Cartiere Carrara SpA
  • Metsa Group
  • Essity AB
  • C & S Paper Co., Ltd
  • WEPA Hygieneprodukte GmbH
  • Seventh Generation Inc.
  • Queenex Hygiene Paper Manufacturing LLC
  • Kruger Inc.

Methodology

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Table Information