According to the report, the global microgreens market size reached a value of USD 2.29 billion in 2023. Aided by the rising consumer interest in nutritionally enriched foods and the trend towards urban farming, the market is projected to further grow at a CAGR of 9.70% between 2024 and 2032 to reach a value of USD 5.31 billion by 2032.
Microgreens are young vegetable greens, harvested just after the cotyledon leaves have developed, and are used both as a visual and flavour component in dishes. They are highly nutritious, often containing higher vitamin, mineral, and antioxidant levels than the same quantity of mature vegetables. Microgreens can include a variety of edible young greens from plants like arugula, radish, basil, peas, beet, and many others.
The microgreens market growth is being driven by the expansion of the cosmetics and skin care sectors, which is a result of higher disposable incomes and increased celebrity endorsements. Microgreens like clovers, broccoli, and radishes offer numerous benefits when applied topically. When combined, these microgreens form a powerful blend that is rich in beta-carotene and vitamins C, K, and E.
The demand for microgreens is largely fuelled by the growing health consciousness among consumers worldwide. With a higher concentration of vitamins and antioxidants, microgreens are recognised for their health benefits, including reduced risk of chronic diseases, enhanced immunity, and better digestion. The increasing awareness about these health benefits has led to greater consumption among health-conscious consumers, particularly within urban populations.
Microgreens have also gained popularity in the culinary world due to their intense flavours and aesthetic appeal, making them a favourite among chefs and home cooks alike. Their ability to enhance the visual presentation of a dish and add unique flavours has made them a staple in gourmet kitchens and high-end restaurants, consequently driving up the microgreens market share.
Advancements in farming technologies have significantly impacted the microgreens market. Hydroponic systems, vertical farming, and controlled environment agriculture (CEA) are some of the modern farming practices that have allowed for the year-round production of microgreens regardless of geographic and climatic conditions. These technologies also reduce water usage and increase crop yields, making microgreen farming more sustainable and economically viable, leading to the microgreens market development.
The urban farming movement has been a key driver for the microgreens market. City dwellers are increasingly turning to urban agriculture to grow their own food, driven by the desire for fresh produce and sustainability concerns. Microgreens, due to their small size and ability to thrive in limited spaces, are particularly well-suited for urban environments, further boosting their popularity and leading to microgreens market expansion.
The commercial sector is expected to hold a substantial portion of the market in the foreseeable future. This expansion can be credited to the growing utilisation of microgreens in a wide range of dishes, including omelettes, salads, and pastas, in establishments such as restaurants, food joints, and hotels. This trend is driven by the increasing demand for organic and nutritious food options. Additionally, microgreens contribute to enhancing the overall texture, flavour, and presentation of dishes, making them an excellent choice for garnishing purposes.
As per the microgreens market analysis, North America currently leads the global market, with widespread adoption in the United States and Canada, driven by health trends and advanced agricultural technologies. Additionally, Europe shows robust growth, supported by increased health awareness and the popularity of innovative, sustainable farming techniques. Meanwhile, Asia-Pacific is expected to witness significant growth due to rising urbanisation, expanding middle class, and increasing health consciousness, particularly in countries like China and India.
Microgreens are young vegetable greens, harvested just after the cotyledon leaves have developed, and are used both as a visual and flavour component in dishes. They are highly nutritious, often containing higher vitamin, mineral, and antioxidant levels than the same quantity of mature vegetables. Microgreens can include a variety of edible young greens from plants like arugula, radish, basil, peas, beet, and many others.
The microgreens market growth is being driven by the expansion of the cosmetics and skin care sectors, which is a result of higher disposable incomes and increased celebrity endorsements. Microgreens like clovers, broccoli, and radishes offer numerous benefits when applied topically. When combined, these microgreens form a powerful blend that is rich in beta-carotene and vitamins C, K, and E.
The demand for microgreens is largely fuelled by the growing health consciousness among consumers worldwide. With a higher concentration of vitamins and antioxidants, microgreens are recognised for their health benefits, including reduced risk of chronic diseases, enhanced immunity, and better digestion. The increasing awareness about these health benefits has led to greater consumption among health-conscious consumers, particularly within urban populations.
Microgreens have also gained popularity in the culinary world due to their intense flavours and aesthetic appeal, making them a favourite among chefs and home cooks alike. Their ability to enhance the visual presentation of a dish and add unique flavours has made them a staple in gourmet kitchens and high-end restaurants, consequently driving up the microgreens market share.
Advancements in farming technologies have significantly impacted the microgreens market. Hydroponic systems, vertical farming, and controlled environment agriculture (CEA) are some of the modern farming practices that have allowed for the year-round production of microgreens regardless of geographic and climatic conditions. These technologies also reduce water usage and increase crop yields, making microgreen farming more sustainable and economically viable, leading to the microgreens market development.
The urban farming movement has been a key driver for the microgreens market. City dwellers are increasingly turning to urban agriculture to grow their own food, driven by the desire for fresh produce and sustainability concerns. Microgreens, due to their small size and ability to thrive in limited spaces, are particularly well-suited for urban environments, further boosting their popularity and leading to microgreens market expansion.
The commercial sector is expected to hold a substantial portion of the market in the foreseeable future. This expansion can be credited to the growing utilisation of microgreens in a wide range of dishes, including omelettes, salads, and pastas, in establishments such as restaurants, food joints, and hotels. This trend is driven by the increasing demand for organic and nutritious food options. Additionally, microgreens contribute to enhancing the overall texture, flavour, and presentation of dishes, making them an excellent choice for garnishing purposes.
As per the microgreens market analysis, North America currently leads the global market, with widespread adoption in the United States and Canada, driven by health trends and advanced agricultural technologies. Additionally, Europe shows robust growth, supported by increased health awareness and the popularity of innovative, sustainable farming techniques. Meanwhile, Asia-Pacific is expected to witness significant growth due to rising urbanisation, expanding middle class, and increasing health consciousness, particularly in countries like China and India.
Market Segmentation
The market can be divided based on the product, farming method, distribution channel, end use, and regionMarket Breakup by Product
- Cabbage
- Peas
- Radish
- Broccoli
- Lettuce and Chicory
- Basil
- Carrot
- Sunflower
- Fennel
- Others
Market Breakup by Farming Method
- Indoor Farming
- Vertical Farming
- Commercial Greenhouse
- Others
Market Breakup by Distribution Channel
- Supermarket/Hypermarket
- Retail Stores
- Online
- Others
Market Breakup by End Use
- Residential
- Commercial
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in global microgreens market. Some of the major players explored in the report are as follows:- GoodLeaf Community Farms Limited
- Farmbox Greens
- Metro Microgreens
- Superior Fresh
- Teshuva Agricultural Projects Ltd.
- Farm.One, Inc.
- Chef's Garden Inc
- Living Earth Farm
- AeroFarms LLC
- Others
Table of Contents
1 Preface2 Report Coverage - Key Segmentation and Scope4 Key Assumptions7 Opportunities and Challenges in the Market15 Value Chain17 Key Trends and Developments in the Market
3 Report Description
5 Executive Summary
6 Market Snapshot
8 Global Microgreens Market Analysis
9 North America Microgreens Market Analysis
10 Europe Microgreens Market Analysis
11 Asia Pacific Microgreens Market Analysis
12 Latin America Microgreens Market Analysis
13 Middle East and Africa Microgreens Market Analysis
14 Market Dynamics
16 Competitive Landscape
List of Key Figures and Tables
Companies Mentioned
- GoodLeaf Community Farms Limited
- Farmbox Greens
- Metro Microgreens
- Superior Fresh
- Teshuva Agricultural Projects Ltd.
- Farm.One, Inc.
- Chef's Garden Inc
- Living Earth Farm
- AeroFarms LLC
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 187 |
| Published | May 2024 |
| Forecast Period | 2024 - 2032 |
| Estimated Market Value ( USD | $ 2.52 Billion |
| Forecasted Market Value ( USD | $ 5.31 Billion |
| Compound Annual Growth Rate | 9.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 9 |
