Live Streaming Pay-Per-View Global Market Opportunities and Strategies to 2033

This report describes and explains the live streaming pay-per-view market and covers 2018-2023, termed the historic period, and 2023-2028, 2033F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

The global live streaming pay-per-view market reached a value of nearly $1.39 billion in 2023, having grown at a compound annual growth rate (CAGR) of 15.42% since 2018. The market is expected to grow from $1.39 billion in 2023 to $3.11 billion in 2028 at a rate of 17.39%. The market is then expected to grow at a CAGR of 16.56% from 2028 and reach $6.69 billion in 2033.

Growth in the historic period resulted from increased internet penetration, increased disposable income per capita, deployment of high-speed 5G networks, strong economic growth in emerging markets and increase in government support. Factors that negatively affected growth in the historic period were stringent regulations.

Going forward, growth of subscription-based streaming services, increasing demand for live educational content and online courses, the rise in adoption of mobile devices and smart TVs and increasing sports audience will drive the market. Factors that could hinder the growth of the live streaming pay-per-view market in the future include high licensing fees and content acquisition costs.

The live streaming pay-per-view market is segmented by component into solutions and services. The solutions market was the largest segment of the live streaming pay-per-view market segmented by component, accounting for 64.3% or $898.21 million of the total in 2023. Going forward, the services segment is expected to be the fastest growing segment in the live streaming pay-per-view market segmented by component, at a CAGR of 19.68% during 2023-2028.

The live streaming pay-per-view market is segmented by verticals into sports, media and entertainment, education and other verticals. The media and entertainment market was the largest segment of the live streaming pay-per-view market segmented by verticals, accounting for 37.6% or $525.39 million of the total in 2023. Going forward, the sports segment is expected to be the fastest growing segment in live streaming pay-per-view market segmented by verticals, at a CAGR of 18.24% during 2023-2028.

North America was the largest region in the live streaming pay-per-view market, accounting for 37.4% or $522.36 million of the total in 2023. It was followed by Asia-Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the live streaming pay-per-view market will be Asia-Pacific and North America, where growth will be at CAGRs of 18.60% and 17.83% respectively. These will be followed by South America and Western Europe, where the markets are expected to grow at CAGRs of 17.34% and 16.02% respectively.

The global live streaming pay-per-view market is fairly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up 24.74% of the total market in 2022. International Business Machine Corporation was the largest competitor with a 6.27% share of the market, followed by UFC Fight Pass with 3.67%, Sky Group Ltd. with 3.34%, Amazon Web Services Inc. with 2.68%, ESPN+ with 2.67%, Hulu LLC with 2.63%, World Wrestling Entertainment Inc. with 1.99%, Brightcove Inc. with 1.06%, Vimeo Inc. with 0.30% and Fandango Media LLC with 0.13%.

The top opportunities in the live streaming pay-per-view market segmented by component will arise in the solutions segment, which will gain $991.53 million of global annual sales by 2028. The top opportunities in the live streaming pay-per-view market segmented by verticals will arise in the media and entertainment segment, which will gain $657.42 million of global annual sales by 2028. The live streaming pay-per-view market size will gain the most in the USA at $579.41 million.

Market-trend-based strategies for the live streaming pay-per-view market include focus on launch of innovative platforms to improve consumer experience, strategic acquisitions to expand product range and capabilities, focus on investments to expand streaming services to new geographies and utilization of cloud-based over-the-top (OTT) platforms for sports streaming services.

Player-adopted strategies in the live streaming pay-per-view market include focus on enhancing operational capabilities through new product launches and enhancing business capabilities through strategic partnerships.

To take advantage of the opportunities, the analyst recommends the live streaming pay-per-view companies to focus on innovative product solutions, focus on strategic investment in diversification, focus on collaborative cloud-based solutions, focus on rapid services segment, focus on strategic acquisitions for geographic expansion, expand in emerging markets, continue to focus on developed markets, focus on data-driven pricing strategies, provide competitively priced offerings, participate in trade shows and events, continue to use b2b promotions, prioritize targeted digital advertising campaigns, foster strategic partnerships and sponsorships and focus on targeting media and entertainment audiences.