This training program will examine why establishing an appropriate price is one of the most crucial parts of the export marketing mix, as it is the one that generates revenue. The costs of the product itself, its promotion and its distribution all need to be included into the final price in order to make a profit. The export price can vary depending on the particular product, the type of buyer, the initial and long term value, the destination and the channel of distribution.
Examples of the most common types of quotations will be included as well as some tips about the use of consolidators and inland transportation to port. This session will demonstrate best practices in: obtaining accurate freight quotes from service providers, designing a pricing worksheet, and performing an effective cost analysis.
Why Should You Attend:
This webinar training will explain how to price and quote export sales as well as what factors influence the “landed cost” of a product. The following text will also cover the various standardized trade terms, including The American Foreign Trade Definitions, and the International Commercial Terms of Sale, known as Incoterms.Examples of the most common types of quotations will be included as well as some tips about the use of consolidators and inland transportation to port. This session will demonstrate best practices in: obtaining accurate freight quotes from service providers, designing a pricing worksheet, and performing an effective cost analysis.
Areas Covered in the Webinar:
- Pricing Products for Export Markets
- Export Prices Escalation
- Standardized Trade Terms
- International Commercial Terms of Sale: INCOTERMS
- International Freight Forwarders and Export Pricing
- Creating the Pro Forma
- Responding to Trade Leads and Requests for Quotation
Who Will Benefit:
- Import professionals
- Export professionals
- Customs brokers
- Trade consultants
- Logistics managers
- Supply chain professionals
- Global trade compliance professionals
- Shipping supervisors
- Regulatory professionals
- Document control managers/specialists
- Transportation managers/professionals
Course Provider
Iliyana Hristev,